Groupon and Dropbox used to have great 2 minute animated videos on their sites explaining how their products worked, the problem they solved, and why you should get it. (On Groupon I am talking about the Groupon Works site where they try to get businesses to sign up.)
I went to go look at these today-- I am trying to write a script for a short video explaining a product I am building-- Uggg, these cool videos have been replaced by a sales page with no video. What does it all mean??
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posted by limitedpie
on Mar 4, 2013 -
17 answers
I'm a photographer by hobby and by interest, but not for money. I'd like that to change, but just a bit. What are some good ways to sell my photos?
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posted by filthy light thief
on Feb 28, 2013 -
13 answers
I recently accepted a sales position within a company that sells laboratory equipment. (i.e. centrifuges, GC's, HPLC's, Thermal Cyclers, etc) I have no previous lab or science experience, so learning about a myriad of highly technical products/methods is a quite challenging. My main challenge comes from the fact that I need to engage in conversations with scientists, chemists, biologists on a daily basis. With no previous lab experience, I've been having a hard time talking to them on technical level.
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posted by AMWKE1984
on Feb 8, 2013 -
11 answers
I need to market my software and my friends told me about a couple of PR websites but I can't recall them now.
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posted by usermac
on Feb 7, 2013 -
5 answers
How do I find a salesperson? How do I pay them? What kind of freedom do I give them? How can I make it worth their while so it can be a long term relationship? I believe there are people out there interesting in helping me, but I've never been able to figure out how to find them. One man bands do everything but seem to burn out faster, and I don't want to do that. I need help.
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posted by CollectiveMind
on Jan 10, 2013 -
7 answers
Please recommend some up-to-the-minute and engaging thinking, videos, reading, or anything else about sales and marketing that, if digested in full or in part, won't result in more work for product development. (Bonus round: Results in reward for them, too!)
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posted by anonymous
on Nov 15, 2012 -
1 answer
P&C agents and adjusters: are you marketed to by restoration companies (water, smoke, mold, and so on)? Is it helpful or annoying, and do you make referrals?
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posted by anonymous
on Aug 29, 2012 -
2 answers
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?
posted by thisisdrew
on Sep 9, 2011 -
8 answers
What are the best online sites for job hunting - specifically technical sales and marketing (software sales, hardware, etc). I got blind sided by a layoff on Monday. I've spent the last two days working my network and now it's time to start hitting the job sites. What are the good ones? I haven't had to do this in about 6 years. My initial reaction is that the job sites aren't any better, and maybe are worse, than I remember.
posted by COD
on Dec 1, 2010 -
7 answers
I'm looking for advice and/or reading materials to learn more about making the transition from computer engineering to sales engineering or marketing.
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posted by j
on Mar 4, 2010 -
4 answers
Creative marketing types: Looking for creative ways to "stay in front" of my clients!
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posted by anonymous
on Feb 11, 2010 -
5 answers
I am a freelancer in a sub-genre of graphic design. In a bid to get more clients, I'm attempting (through Craigslist) to hire a marketing professional (or professionals). My general idea is that they would work to get me more clients, and I would give them a percentage of sales resulting from my work with those clients. My question here is what the specifics of the deal should be. My initial thought was 15% of income for life on the clients they bring me. Does that sound reasonable? Too much? Too little? The wrong way to go about it entirely? I really like the commission model, at least for now, because I don't have money to lay out up front and I like that we both benefit or both don't. Is there any kind of standard for this kind of relationship?
posted by The Dutchman
on Oct 7, 2009 -
13 answers
Do online companies need 800 numbers if most of their sales are online from their website?
posted by ckohrman
on Oct 2, 2009 -
14 answers
I'm with a small web design/development team, and for the past three years we've done pretty well almost entirely by word of mouth. We really need to be more proactive in getting work in - we've known this for a while, just never been quite sure how to go about it. I've been put in charge of figuring it out. And of course, how to do it on a limited budget. We're in contact with our old and current clients, and have asked them for referrals. Our local isp sends us a good bit of business. What all should I be doing?
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posted by korej
on Sep 15, 2009 -
10 answers
How does accepting Section 8 affect the future marketability of a two-family rental property?
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posted by fishthefly
on Jan 30, 2009 -
10 answers
How could you target sales people? I would like to market a product that offers a benefit for them. I am especially interested in people who work in sales/international sales and go out in the evening with customers.
posted by yoyo_nyc
on Nov 22, 2008 -
3 answers
I'm doing a career change into sales for an IT company. This company doesn't have a sales person now or a marketing strategy. How can I best contribute and succeed at this role?
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posted by diode
on Jun 21, 2008 -
3 answers
How should we make the most of our business trip? Two partners and I are visiting NY next week for a client meeting. (We're normally in London and US West Coast.) We may have a spare couple of days, and I'd like to make those as productive as possible from a networking perspective. Suggestions? (More inside.)
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posted by diastematic
on Mar 18, 2008 -
4 answers
Can you point me to studies/stats or bona fide case studies on the use of money-back guarantees with information products?
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posted by acoutu
on Mar 15, 2008 -
4 answers
My firm is trying to decide whether to hire a marketing/sales director. I have been tasked with gathering information about marketing and sales in general and presenting that information to the team, so that we can make a decision. So, what are the key responsibilities and duties of a marketing/sales director? What will such a person bring to our team? What's a good way to go about finding the right person for the position? What qualities should we look for in the hiring process? I am particularly interested in service marketing, for small consulting firms.
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posted by faustessa
on Jan 8, 2008 -
9 answers
How do I learn to optimize my website/sales approach to sell online to college kids?
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posted by ZackTM
on Nov 23, 2007 -
12 answers
How do I find an advertising sales agent who can represent a weekly commercial radio show to advertisers in the San Francisco-Bay Area market. of course there's
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posted by parmanparman
on Nov 5, 2007 -
3 answers
I humbly and politely request your input on my forthcoming character-related logo wear apparel marketing. T-shirts, sweatshirts, keychains, hats, etc., featuring a character I created.
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posted by The Deej
on Jul 20, 2007 -
13 answers
Marketing vs. Sales vs. advertising vs. PR -- help me find a great illustration that breaks down the difference between mktg sales PR etc. by showing different perspectives of a guy saying he's a good lover (advertising) or women describing the guy as a good lover (PR)... it was featured in DIgg or Lifehacker or boingboing a while back but I can't find it!
posted by kaytrem
on Jun 12, 2007 -
2 answers
What is the most efficient organizational structure for a sales department?
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posted by tundro
on Jun 25, 2006 -
2 answers
How do I pull off the sales event of the year? I have been put in charge of my company’s fiscal year end sale/open house. The purpose of this event is to generate sales (both immediate and future). We sell specialized machinery to hobbyists and professionals. This will be an opportunity for our local customers to come and see our show room and get great end of the year deals. This will also be marketed to our national customers. They will be able to call in and get the same deal as someone attending our event. We have the opportunity to market to several types: people in our database that have purchased a tool from us in the past, people in our database that have a deposit on a machine, people in our database that have expressed interest in our machinery in the recent and far past. I have several questions that hopefully this knowledgeable group can answer.
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posted by ieatwords
on Feb 3, 2006 -
6 answers
Introvert. Fear of public speaking. Marketing degree. Successful career in sales possible?
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posted by saucy
on Dec 9, 2005 -
22 answers
We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.
posted by bmckenzie
on Jun 15, 2005 -
2 answers
