Sales Question from a non-Sales Guy: How do you respond to people who say, "You're too expensive?" [more inside]
I've been a freelance graphic designer for over 10 years but somehow, in all that time, have not quite figured out some basic marketing/networking skills. My clients (mostly large, multinational B2B companies) like me and my work and I've gotten by mostly through word-of-mouth marketing -- basically taking the work that comes my way. It's time to do better than that! I'd like to find a marketing/sales consultant who can advise me on growing my business. [more inside]
Hi helpful friends! I asked you how to get this amazing entry-level marketing job a few weeks ago and it worked! Well...I have a third interview! Thanks so much and expect a "how to do well in group interviews" question later :) I'm a business management student majoring in marketing. I'm pretty lucky for a soon-to-be-graduate...I have a couple of very exciting opportunities that could really shape my career. However, I'm confused as to which way to go. [more inside]
I have little to no experience in sales; I'm a writer with a successful podcast. I am trying to sell ads on it. One of my customers/advertisers has decided to stop advertising with us after just 2 mos. How do I recover and keep the client? [more inside]
Groupon and Dropbox used to have great 2 minute animated videos on their sites explaining how their products worked, the problem they solved, and why you should get it. (On Groupon I am talking about the Groupon Works site where they try to get businesses to sign up.) I went to go look at these today-- I am trying to write a script for a short video explaining a product I am building-- Uggg, these cool videos have been replaced by a sales page with no video. What does it all mean?? [more inside]
I'm a photographer by hobby and by interest, but not for money. I'd like that to change, but just a bit. What are some good ways to sell my photos? [more inside]
I recently accepted a sales position within a company that sells laboratory equipment. (i.e. centrifuges, GC's, HPLC's, Thermal Cyclers, etc) I have no previous lab or science experience, so learning about a myriad of highly technical products/methods is a quite challenging. My main challenge comes from the fact that I need to engage in conversations with scientists, chemists, biologists on a daily basis. With no previous lab experience, I've been having a hard time talking to them on technical level. [more inside]
I need to market my software and my friends told me about a couple of PR websites but I can't recall them now. [more inside]
How do I find a salesperson? How do I pay them? What kind of freedom do I give them? How can I make it worth their while so it can be a long term relationship? I believe there are people out there interesting in helping me, but I've never been able to figure out how to find them. One man bands do everything but seem to burn out faster, and I don't want to do that. I need help. [more inside]
Please recommend some up-to-the-minute and engaging thinking, videos, reading, or anything else about sales and marketing that, if digested in full or in part, won't result in more work for product development. (Bonus round: Results in reward for them, too!) [more inside]
Where can I sell event photos from marketing summits? [more inside]
P&C agents and adjusters: are you marketed to by restoration companies (water, smoke, mold, and so on)? Is it helpful or annoying, and do you make referrals? [more inside]
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?
Please tell me everything you know about the ViSalus Science Program. [more inside]
What are the best online sites for job hunting - specifically technical sales and marketing (software sales, hardware, etc). I got blind sided by a layoff on Monday. I've spent the last two days working my network and now it's time to start hitting the job sites. What are the good ones? I haven't had to do this in about 6 years. My initial reaction is that the job sites aren't any better, and maybe are worse, than I remember.
Good jobs for graduating BA/psychology student seeking work-life balance? [more inside]
What are Google's People Programs people like? [more inside]
I'm looking for advice and/or reading materials to learn more about making the transition from computer engineering to sales engineering or marketing. [more inside]
Creative marketing types: Looking for creative ways to "stay in front" of my clients! [more inside]
I am a freelancer in a sub-genre of graphic design. In a bid to get more clients, I'm attempting (through Craigslist) to hire a marketing professional (or professionals). My general idea is that they would work to get me more clients, and I would give them a percentage of sales resulting from my work with those clients. My question here is what the specifics of the deal should be. My initial thought was 15% of income for life on the clients they bring me. Does that sound reasonable? Too much? Too little? The wrong way to go about it entirely? I really like the commission model, at least for now, because I don't have money to lay out up front and I like that we both benefit or both don't. Is there any kind of standard for this kind of relationship?
Do online companies need 800 numbers if most of their sales are online from their website?
I'm with a small web design/development team, and for the past three years we've done pretty well almost entirely by word of mouth. We really need to be more proactive in getting work in - we've known this for a while, just never been quite sure how to go about it. I've been put in charge of figuring it out. And of course, how to do it on a limited budget. We're in contact with our old and current clients, and have asked them for referrals. Our local isp sends us a good bit of business. What all should I be doing? [more inside]
How does accepting Section 8 affect the future marketability of a two-family rental property? [more inside]
How could you target sales people? I would like to market a product that offers a benefit for them. I am especially interested in people who work in sales/international sales and go out in the evening with customers.
I'm doing a career change into sales for an IT company. This company doesn't have a sales person now or a marketing strategy. How can I best contribute and succeed at this role? [more inside]
How should we make the most of our business trip? Two partners and I are visiting NY next week for a client meeting. (We're normally in London and US West Coast.) We may have a spare couple of days, and I'd like to make those as productive as possible from a networking perspective. Suggestions? (More inside.) [more inside]
Can you point me to studies/stats or bona fide case studies on the use of money-back guarantees with information products? [more inside]
Help me know what people who sell online ads know. [more inside]
My firm is trying to decide whether to hire a marketing/sales director. I have been tasked with gathering information about marketing and sales in general and presenting that information to the team, so that we can make a decision. So, what are the key responsibilities and duties of a marketing/sales director? What will such a person bring to our team? What's a good way to go about finding the right person for the position? What qualities should we look for in the hiring process? I am particularly interested in service marketing, for small consulting firms. [more inside]
How do I learn to optimize my website/sales approach to sell online to college kids? [more inside]
How do I find an advertising sales agent who can represent a weekly commercial radio show to advertisers in the San Francisco-Bay Area market. of course there's [more inside]
I humbly and politely request your input on my forthcoming character-related logo wear apparel marketing. T-shirts, sweatshirts, keychains, hats, etc., featuring a character I created. [more inside]
Marketing vs. Sales vs. advertising vs. PR -- help me find a great illustration that breaks down the difference between mktg sales PR etc. by showing different perspectives of a guy saying he's a good lover (advertising) or women describing the guy as a good lover (PR)... it was featured in DIgg or Lifehacker or boingboing a while back but I can't find it!
What is the most efficient organizational structure for a sales department? [more inside]
How do I pull off the sales event of the year? I have been put in charge of my company’s fiscal year end sale/open house. The purpose of this event is to generate sales (both immediate and future). We sell specialized machinery to hobbyists and professionals. This will be an opportunity for our local customers to come and see our show room and get great end of the year deals. This will also be marketed to our national customers. They will be able to call in and get the same deal as someone attending our event. We have the opportunity to market to several types: people in our database that have purchased a tool from us in the past, people in our database that have a deposit on a machine, people in our database that have expressed interest in our machinery in the recent and far past. I have several questions that hopefully this knowledgeable group can answer. [more inside]
Introvert. Fear of public speaking. Marketing degree. Successful career in sales possible? [more inside]
We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.