I run a small media company with a staff of five (two people on sales, two editors, one social media person). The salespeople have a low salary, high commission salary structure, and advertising deals are generally in the low-mid 5 figure range. Our social media person is interested in getting into sales, or more specifically, getting compensated for introductions that eventually turn into sales. We're happy to accommodate her but have no idea how to structure things. [more inside]
I have little to no experience in sales; I'm a writer with a successful podcast. I am trying to sell ads on it. One of my customers/advertisers has decided to stop advertising with us after just 2 mos. How do I recover and keep the client? [more inside]
Is this false advertising or just bad sales technique? Salespeople using "Made in USA" to boost sales... of foreign-made items. [more inside]
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?
I am an online publisher (have my own site) and want advertisers to advertise. I am pitching to an ad agency who has these accounts. I want to look at a few pitch presentation decks. Any place online where there might be sales presentation to agency powerpoint decks?
What are good ways to approach advertising agencies? [more inside]
How should we pay our web ad rep? [more inside]
Help me plan a mutually beneficial, strategic partnership with a sponsor for my podcast. Details within. [more inside]
Which hardware and software to use to display ads on screens in store windows? [more inside]
How do you get job in the Online Ad Sales industry? [more inside]
Should I pay to advertise on Citysearch? [more inside]
Marketing vs. Sales vs. advertising vs. PR -- help me find a great illustration that breaks down the difference between mktg sales PR etc. by showing different perspectives of a guy saying he's a good lover (advertising) or women describing the guy as a good lover (PR)... it was featured in DIgg or Lifehacker or boingboing a while back but I can't find it!
We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.