I started a company that designs language learning apps. Initial funding was through Kickstarter. That Kickstarter did very well, and the last 2 years have been spent developing 65 products, which have continued to sell well after the Kickstarter, so the company is now self sustaining. I have another ~half year of Kickstarter-related work to do, but after that, I'd like to develop a new, very complex, very high quality language learning app that's going to take a lot of money to get off the ground. I have lots of expertise in language learning and basically zero expertise in startups, market research, business, fundraising, app pricing, etc. These next steps are potentially going to move my little niche business into mainstream territory, and they're very large steps that require way more business expertise than I have. So...what do I do? I feel like I need to hire someone/an agency to tell me what to do next, but I don't know the job titles of these people, or how to find people who are so good and reliable that I can reasonably put my entire financial future in their hands. What do? [more inside]
Mindfulness is trending, and I am opening a meditation studio. I am looking to find out my target audience in order to lock a location. I am seeking a profile on people who meditate. Are they typically baby boomers? Women around 30 years old? Etc. This will also allow me to plan programs, curriculum, and advertising. If anyone knows where I can find information like this (or something close) please let me know. Thank you!
I have an idea of what I think would be my ideal career set up (involving social, ethnographic and/or market research in China) , but am not too clear on the next steps to take. Can you help? [more inside]
For the first time ever, I've opened an account in Facebook and started using it. Wow...it has to be the greatest social research tool ever! Attitudes and opinions can be gauged without the presence of a social / market researcher. Facebook must be changing the landscape of advertising / social research beyond recognition. Moreover, it must be a political electioneers / pollsters dream. No more contrived focus groups.... Can anybody recommend some books or websites the delve into this?
I've been tasked with figuring out what firms charge to perform IT Security tests, penetration tests, etc, for commercial clients? What kind of metrics do they base their charges on? Is there a standard rate for this kind of work? Alternately, do you have any tips for getting this kind of info from the companies that do this kind of stuff? [more inside]
What do market research/strategic consulting firms look for in an applicant? [more inside]
I need tips on working as a consumer interviewer/survey-taker -- how do you convince people to give 15 minutes of their time to a survey with no incentive other than having their opinions heard? [more inside]
My friend is trying to start a business and is currently writing his business plan. He needs to do market research, but is having trouble finding the information he needs on google or other searches. Any tips on how to do market research for free without paying for a consulting service? If that is the only way, what is the pricing like for those services? Thanks!
I'm looking at some newly affordable technologies and I'm wondering if there are enough people willing to pay for the technology's services to make building a small business around it a good idea. Is this market research and if so, how do I get some? [more inside]
Wanted, an RSS reader optimized for Craigslist and Kijiji. Willing to program myself, if necessary. [more inside]
Where can I find current demographic and market research statistics on a specific group: motorcycle and offroad/ATV riders?
How can I find out what my career prospects are in market research? [more inside]
My employer is investigating the introduction of a new software product. My job, among others, is to find a market research firm that can give us information about the trials, tribulations, needs, psychology, et cetera of various types of customers. How can I figure out which research firms are good? [more inside]
I'm looking for recommendations for firms or individuals located in or near Vancouver Canada that can help where I work refine current recruitment advertising strategy. [more inside]
I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.