Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
As the person handling promotion for a large event, I videotaped a talk that was free and open to the public. The talk was a part of this event. Part of my job has been to record post about the event, pics, snippets of video, etc. But then the speaker lost it. Did I do something terribly wrong? [more inside]
I have eight months until a big book release, and I figure my main job until then is to promote my blog and my book. So how do I go about that in an effective way? I know *some* of what I'm supposed to do (write lots of good blog content, guest post a lot, get backlinks), but even for those parts, I imagine there are better and worse ways of going about it (asking people to link to certain articles doesn't seem to work very well, and I haven't had much luck with guest posting offers lately.) Any good books or articles on this subject? Or suggestions of your own?
Who can I contact regarding a Snapple endorsement / sponsorship for a touring UK band? I have searched the internet for an e-mail address or phone number to no avail. Any help much appreciated. Thank you!
My mom is a singer/songwriter. She asked for some help with some online-marketing, website-redesign etc type ideas, and I said "sure"! She's now got me hooked up with a whole list of "tasks" that are really beyond my skillset, and interests, and has set it up for me as a 20-hr per week job (since I'm only working part-time). I'm sure there are people who'd love to do this as an internship (she's even willing to pay!), who are interested in music/music promotion -- what are they called, how can I find them, and how do I convince my mom that she'd be better-served hiring them? [more inside]
I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
What is a good source of online etiquette for cross-medium self-promotion? I'm thinking someone might be going over the line, but I want something to back me up so it doesn't seem like I'm just overreacting. A member of an e-mail list I subscribe to posts about her/his blogs over frequently, to the point of always posting whenever there is a new entry up. I'm through ignoring it, and more than one person has suggested to him on list that if people wanted to read her/his blog that they'd do it. I'm not sure she/he is getting it. However, I can't really find any good sources for this sort of netiquette - I'm finding things only related to blogs or to e-mail lists, not both. I'd like something to point to if I (or others) choose to reach out to her/him.