I am looking for a few good examples of offline events that grow social networks, helping them build trust, recruit new users, etc. Do you have a good example you can share? Here's one I found. And I know that other brands and social networks have tried this. Thanks!
What are the best, most current books for total newbies on creating a media strategy for small organizations? [more inside]
I'm looking for original self-marketing ideas for a writer and/or a designer. Okay, social media is important: Design your own page, update it frequently and get your friends to like it and promote it to their friends. But I'm looking for those kinds of tips that you've read and thought to yourself "Well that's original!". Something on par with Nine Inch Nails'/H2DA/Radiohead's decision to give their music for free "lest they come to the unique live concert experience" marketing ploy. Have you ever come across a Seth Godin or a Malcolm Gladwell book (or anything else) and was struck by something interesting?
Traditional marketing says blanket your market with repetitious ads for the new people who haven't seen it. I have a project I want to promote and attract attention to. Although I won't send out a tweet or a post every minute, should I make repetitious posts on Social Media too? Is there a good balance?
I am paying someone to write and distribute a press release. They want money upfront so they can pay for 'media licences'. What are media licences? [more inside]
I've got a very eclectic resume: 5-7 years of experience in several different fields at once, because I have had multiple simultaneous jobs. Now I'm looking for a new gig, and I think I have a lot to offer, but I'm not sure how to market the breadth of my skills. [more inside]
Help me calibrate my "media impressions" scale. I'm frequently the recipient of internal company memos that describe the success of various marketing campaigns in terms of their number of media impressions. The numbers are typically in the millions or tens of millions. My problem is have no idea what is considered to be large campaign, either in absolute terms or relative to the size of the market being targeted. [more inside]
Mefites, can you help me come up with a quick and dirty way to download the text of all the comments and posts from a given Facebook Fan page? I'm trying to do a word cloud visualization of our Facebook presence. Thanks.
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into? [more inside]
I was hoping to be offered a writing job on the editorial side, but instead I'm going to be on the business/advertising side. What does this mean for me? [more inside]
I'm in contention for a job as a social media marketing and advertising representative at a medium sized music hardware-related company. Basically, I haven't found a great idea of how much I should ask for as far as salary. Additionally, I don't know what else to ask for in this job as I've never held a salaried position in my life. [more inside]
I am interested in learning more about legitimate old-school marketing applied to the web, including how it relates to SEO, web analytics, usability testing, email campaigns, social media, etc. I'm looking for books and other resources to help me learn the basics of both technology and philosophy. [more inside]
A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc. [more inside]
How can I narrow down a search for a specific company in a foreign country (in this case Brazil). [more inside]
Digital marketing filter. So what resources other than the obvious (mashable, etc) should I be reading in my position as digital marketing mgr for a consumer brand? Books, websites, podcasts - everything is welcomed.
What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse? [more inside]
Suggest a model for a money-making, or at least self-sufficient, website dedicated to a region or small city something like "Mayberry Online." Probably advertising driven, dedicated to news, events, listings, but with active forums for 'consumer gripes,' local politics, advice columns, restaurant reviews, arts, sports, health, pets & wildlife. Think 'city paper' or alternative press but online, with an active Craigslist component. Any thing like that out there? Suggestions on website design/creation/start-up consultants would be an added bonus. Links please to worthy existing sites that fit the bill. And, TIA
What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)? [more inside]
How do I create a YouTube channel to promote my business? [more inside]
I'm trying to locate a couple of case studies that speak to old school traditional marketing versus the benefits of new media and integrated marketing campaigns ... especially online marketing. Googling has left me wanting, does anyone know of any such case studies available online?
I have been asked to put together a package to find publishing companies to sponsor some work of a non-profit - also called corporate underwriting. It's not publicists I want, I think I need marketing departments. I have a few questions on how to do this... [more inside]
I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
Is there a single online service that will allow us to release press releases in more than one language simultaneously? [more inside]
There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
Other then releasing press releases, how would I get my business/myself interviewed or written about? [more inside]
Who puts up all those wheatpaste posters on the streets of NYC? Is it legal? Do they have permits? Can anyone do it?