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629 posts tagged with marketing.
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Online Advertising and Marketing

PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie on May 12, 2009 - 7 answers

How to brand an Internet channel, on my own

Your tips on personality branding plus Facebook and Twitter [more inside]
posted by frosty_hut on May 8, 2009 - 3 answers

How to become an Expert at Not Being an Expert?

How to self-market with Diversity (not necessarily ethnocentric) as my key point-of-difference, twisting a liability into an asset, within an industry that almost exclusively values Specialization? [more inside]
posted by canijusa on May 6, 2009 - 5 answers

Unfortunately the problem is the title, so nothing original here.

I'm looking for a catchy theme for our Summer Enrichment group. [more inside]
posted by aetg on May 4, 2009 - 4 answers

I want to be the new sexman!

How do I create a YouTube channel to promote my business? [more inside]
posted by mooders on Apr 17, 2009 - 3 answers

How to win HS election swing vote with school news advertisement?

Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
posted by seandq on Apr 16, 2009 - 17 answers

Software Marketing Ideas

I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
posted by jasondigitized on Apr 16, 2009 - 5 answers

Help me pigeonhole people like an advertiser!

Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
posted by anotherpanacea on Apr 15, 2009 - 6 answers

Re-Branding for Seattle-based Non-Profit

Non-profit agency in Seattle area looking for an amazing, creative, local re-branding/marketing group with experience working with non-profits. Any recommendations based on personal experience, salacious gossip or back-fence chatter?
posted by lois1950 on Apr 14, 2009 - 4 answers

What to do with the Facebook Sushi page?

I am the creator of the largest Facebook Sushi page (with 900,000+ fans); If you were me, what would you do with this power and responsibility? :) [more inside]
posted by cdemay on Apr 13, 2009 - 24 answers

What are the repercussions of bad SEO?

What are the repercussions (if any) of bad Search Engine Optimization (SEO) techniques? [more inside]
posted by jim.christian on Apr 12, 2009 - 10 answers

Statistical relevance test for A/B testing?

StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
posted by Muffy on Apr 8, 2009 - 6 answers

Branding and marketing 101

I've been put in charge of coming up with a consistent look for my print shop's promotions and signage--branding, I guess. [more inside]
posted by 2or3whiskeysodas on Apr 8, 2009 - 4 answers

So I've slept on it, now what?

Hustler CEOs and volatile startups aside, how do you know when an opportunity is practically slapping you in the face to make you pay attention? [more inside]
posted by drea on Mar 31, 2009 - 12 answers

Anyone up on Web 2.0 MLM scams?

Looking for background on a new (to me) type of MLM scam. [more inside]
posted by Roach on Mar 31, 2009 - 2 answers

Alcohol, marketing, complete presentation-noob

Presentation question: doing a presentation / discussion of Absolut vodka for an audience of 50+ freshman university peeps. Need some help organizing and making presentation less snore-worthy. [more inside]
posted by ttyn on Mar 25, 2009 - 9 answers

$50k for a small business, what do you got?

If you were starting a business in the current economic climate and you had $25k-50k start up capital, what type of business would you start? [more inside]
posted by ibechase on Mar 20, 2009 - 26 answers

Cliff Notes for Pay-Per-Click?

I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
posted by diode on Mar 10, 2009 - 0 answers

What are the best marketing departments with the best career potential

What are the best Marketing departments with the best career potential? After more than a decade with one employer, I feel like it may be time to stretch my wings and find some new challenges. I've largely built my current department, so in a way, it is limited by my own perspectives. I'd be looking for a place that's more sophisticated where I could be exposed to new techniques and tools that would allow me to grow faster than I can on my own. [more inside]
posted by anonymous on Feb 23, 2009 - 1 answer

How to promote companies product with zero dollars online?

Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
posted by UMDirector on Feb 22, 2009 - 19 answers

Help me promote my baby!

We have a great opportunity to promote our fledgling video production company with a booth at a large concert. But we're not sure exactly what to do with it. [more inside]
posted by mhp on Feb 20, 2009 - 6 answers

How can I attract Facebook users to my telecommuting Facebook Group?

How can I attract Facebook users to my telecommuting Facebook Group? [more inside]
posted by ckohrman on Feb 11, 2009 - 11 answers

For this pilates studio owner, marketing is a stretch...

Ideas for marketing a new pilates studio in Manhattan? [more inside]
posted by lgandme0717 on Feb 8, 2009 - 2 answers

Marketing a great website before it's copied

Recently I've thought of a great idea for a website which I'm planning on developing soon. I believe the site has the potential of something like YouTube or Facebook. Due to my paranoia and low budget, I've decided to develop the site myself. I believe no one has the capacity or resources to copy the site for at least a fortnight. Due to the low budget Im having to resort to spreading the word over the net. Unfortunetly I cannot reveal what the site is about :( I was just wondering if anyone knows of any descent sites or forums that are pretty general, where I could post my idea? so i can reach as many people as possible within a fortnight. P.S. Please don't say Youtube or Facebook... lol
posted by jakubsnm on Feb 8, 2009 - 17 answers

Help me be an eco-friendly marketer!

What can I do to transition to a "green marketing" career? [more inside]
posted by so much modern time on Feb 5, 2009 - 5 answers

Online ad business, what's the forecast?

Is now a good time to get into the online advertising business for an "interactive" agency? What's the forecast for this industry? [more inside]
posted by anonymous on Feb 1, 2009 - 2 answers

Johnny Walker Blue is not a common American whiskey

Which notable products or brands do people in other countries love to buy and consume, even though they are not popular or common in their country of origin? [more inside]
posted by brandnew on Feb 1, 2009 - 46 answers

How does accepting Section 8 affect the future marketability of a two-family rental property?

How does accepting Section 8 affect the future marketability of a two-family rental property? [more inside]
posted by fishthefly on Jan 30, 2009 - 10 answers

Tapping into a potential goldmine...

Why won't older and wealthier people buy my stuff? [more inside]
posted by sixcolors on Jan 29, 2009 - 54 answers

Hook em, Horns! Good idea needs landing!

How do I pitch an idea to sports marketing department of a major university? [more inside]
posted by goalyeehah on Jan 26, 2009 - 3 answers

Any courses on internet marketing in San Diego?

I am looking for some good basic classes/courses in or near San Diego, California on interactive/internet marketing (metrics, e-commerce, channels, website usability, SEO, etc.). Can anyone recommend anything that ends before August '09?
posted by carofowler on Jan 26, 2009 - 2 answers

Who gets arrested when our "urban outdoorsman" sign holders break the law?

What are the legalities of utilizing a homeless person/vagrant/urban outdoorsman for marketing purposes? I've read up on "Bumvertising", but other than some negative feedback from homeless persons advocates (wikipedia) what happens when one of these "employees" happens to do something illegal? [more inside]
posted by whiskey point on Jan 23, 2009 - 6 answers

We are Professional vs. "Check out this cute kitty photo."

Design Filter: Does anyone have any good best-of-field examples of corporate/institutional websites that are well-integrated with blogs? [more inside]
posted by rokusan on Jan 23, 2009 - 1 answer

What are external links, and what value do they provide to my site ranking?

What are external links, and what value do they provide to my site ranking? Are they important? [more inside]
posted by Nixie Pixel on Jan 21, 2009 - 3 answers

Marketing filter: How to find potential clients for freelance medical writing?

Marketing filter: How to find potential clients for freelance medical writing? [more inside]
posted by Wolfster on Jan 10, 2009 - 5 answers

Brazil Social Media 2009

I am looking for examples for how businesses IN BRAZIL use social media to sell products and services. I am especially interested in how businesses are using Orkut, Twitter and other social networking websites to accomplish this. Thank you. I sincerely appreciate your help.
posted by quiverandquill on Jan 7, 2009 - 2 answers

Operetta meets web 2.0

I finally convinced my boss that we could manage a blog. The blog would be (in fact already is) on an existing community site with other arts organizations; my idea is to get it going, and provide links in both directions. This is at absolutely no cost to us, and I've worked out a rotation so no single person needs to write more than one entry per year. Then she started talking to her marketing guy. [more inside]
posted by nax on Jan 6, 2009 - 13 answers

What should I sell online?

Help me find something to sell online. My current site was de-indexed and while I'm working on getting that back in the rankings I'm looking for something else to sell and would like to experiment with sourcing a product myself versus going the affiliate route. [more inside]
posted by Elminster24 on Jan 1, 2009 - 4 answers

Adwords and SEO tips?

What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
posted by AceRock on Dec 27, 2008 - 1 answer

I see the journalism industry has crashed around you. Please hire me?

I'm a sophomore in college looking for a journalism or public relations internship in NYC this summer. (I know, right?) So where am I going wrong? [more inside]
posted by elisabethjw on Dec 22, 2008 - 10 answers

How do i use Michael Porter's value chain analysis for an airline company (not aircraft)?

How do i use Michael Porter's value chain analysis for an airline company (not aircraft)? [more inside]
posted by red_rika on Dec 19, 2008 - 2 answers

Hey, I'm always curious about that green grass over the fence.

Please humor me and tell me about being a market research analyst. [more inside]
posted by universal_qlc on Dec 16, 2008 - 7 answers

Is there a name for this branding concept?

Is there a name for a tagline or slogan made of several independent words that form a descriptive phrase? And do you have any examples of it in use? [more inside]
posted by ElDiabloConQueso on Dec 1, 2008 - 6 answers

Product placement question in "Changeling".

Did I encounter a modern product in the period film "Changeling"? [more inside]
posted by peacecorn on Nov 29, 2008 - 6 answers

Can a shy person succeed in marketing?

I have a degree in marketing but since graduation have worked in other jobs including basic web design. In one job I was able to do some public speaking, but I am quite introverted by nature (what they call an INFP type) and according to online careers advice would be suitable for being a social worker, teacher or psychologist. However the ENFP type (the only difference being extroverted versus introverted) makes a great match for marketing jobs. 1) Is there anyone out there who works in marketing and is shy? What do you do well and what do you avoid? Is there a career niche where shy people can do well? 2) Is it possible to become more extroverted and if so what helps? Any online resources or books anyone would recommend? The only one I know is ShynessCurve.com and I worry about forking over £65 only to find out I bottle out of doing the assignments they set.
posted by AuroraSky on Nov 25, 2008 - 13 answers

"Hey, what time is it?" "What?" I SAID, WHAT TIME IS IT?" "HUUUUH???"

What's the psychology behind EXTREMELY loud music in nightclubs, concerts, and even some stores? [more inside]
posted by sixcolors on Nov 24, 2008 - 29 answers

How to target sales people?

How could you target sales people? I would like to market a product that offers a benefit for them. I am especially interested in people who work in sales/international sales and go out in the evening with customers.
posted by yoyo_nyc on Nov 22, 2008 - 3 answers

Theater marketing and fundraising

Where can a Russian theater go in the US to learn about fundraising and marketing? [more inside]
posted by nax on Nov 17, 2008 - 1 answer

Help with Pitching a Book.

Something I've been involved in for several years has been getting a lot of publicity lately. And I've just been told that it is about to get some national publicity within the week. [more inside]
posted by CollectiveMind on Nov 16, 2008 - 8 answers

Help me name my marketing consulting business!

Help me name my marketing consulting business! [more inside]
posted by mireille on Oct 28, 2008 - 14 answers

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