I am a freelancer in a sub-genre of graphic design. In a bid to get more clients, I'm attempting (through Craigslist) to hire a marketing professional (or professionals). My general idea is that they would work to get me more clients, and I would give them a percentage of sales resulting from my work with those clients. My question here is what the specifics of the deal should be. My initial thought was 15% of income for life on the clients they bring me. Does that sound reasonable? Too much? Too little? The wrong way to go about it entirely? I really like the commission model, at least for now, because I don't have money to lay out up front and I like that we both benefit or both don't. Is there any kind of standard for this kind of relationship?
Another "what's my job title/description" question. Difficulty level: yet to be created, largely secular position within a religious community. [more inside]
Are there application platforms for building quizzes on Facebook that are not EVIL? [more inside]
I am researching the topic of marketing to childrens and tweens and looking for related of books / e-books ,papers,journals, websites/databases. Any recommendation ?
Do online companies need 800 numbers if most of their sales are online from their website?
Can you find public domain proof of the existence of an online loyalty program (or marketing materials claiming the capability to produce such a thing) in 1995-1996 (or earlier) with unique codes/PINs on product whereby you enter those codes to collect points online and then can have multiple ways to redeem the points? [more inside]
I'm about to open a bar, and I need some guidance on how to market it during the pre-opening stage. Anyone recommend any books/blogs/websites/resources? [more inside]
I'm a freelance writer who mostly does entertainment writing, but I want to branch out into copywriting. What's the best direction for me and what are the next steps? [more inside]
I'm with a small web design/development team, and for the past three years we've done pretty well almost entirely by word of mouth. We really need to be more proactive in getting work in - we've known this for a while, just never been quite sure how to go about it. I've been put in charge of figuring it out. And of course, how to do it on a limited budget. We're in contact with our old and current clients, and have asked them for referrals. Our local isp sends us a good bit of business. What all should I be doing? [more inside]
Do the creative marketing jobs seen in the A&E TV show Mad Men still exist today? [more inside]
The marketing department wants to put a pop-up on our company website to ask people how they found their way there. I think this will alienate users. Can you point me towards any evidence, research, or articles that suggest this is the case?
What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse? [more inside]
Suggest a model for a money-making, or at least self-sufficient, website dedicated to a region or small city something like "Mayberry Online." Probably advertising driven, dedicated to news, events, listings, but with active forums for 'consumer gripes,' local politics, advice columns, restaurant reviews, arts, sports, health, pets & wildlife. Think 'city paper' or alternative press but online, with an active Craigslist component. Any thing like that out there? Suggestions on website design/creation/start-up consultants would be an added bonus. Links please to worthy existing sites that fit the bill. And, TIA
What are the options available for a H1B visa holder? Is it legal to earn money online? [more inside]
As an 18-year old male I received a free razor from Gillette. Internet digging tells me Gillette uses an outside source to determine men's birthdays, but no one actually knows. There are tons of blog comments, all of which can be summarized as either "Maybe it's Selective Service" or "Yeah, I got one too, X years ago!" How do I get myself back on the list of 18-year olds for the next razor shipment?
What kinds of advertising options should a new internet startup offer its customers and how should they be priced?
What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
I'm looking for some freely available online business plan templates for a quasi-client who wants to start a training business catering to IT project management in government. [more inside]
How would I figure out how big the market is for iPhone apps that are basically collections of videos? [more inside]
MarketingFilter: So. . . I made a tacky (yet delightfully unrefined) t-shirt. How do I best sell it online? [Long jump] [more inside]
The boss has assigned me a project that boils down to a marketing "dashboard," the two key features of which are viewing our Google Analytics and an advertising calendar in one space. How can I pull it off? [more inside]
After a year and a half of teaching myself to do balloon art, I bit the bullet and went to clown school! It was a ton of fun, and I am now officially a clown! The problem is that now I have to book some gigs! I have a website, a Twitter account, aFacebook page, and business cards on the way. Still, I don't really know how to market myself effectively. It's a competitive market (NYC) so I'm wondering what I can do to get the word out! [more inside]
Name that book: Some guy wrote a book about something and then basically made himself a cause to promote the book
Name that book: Some guy wrote a book about something and then basically made himself a cause to promote the book, including possibly having people take photos with the book. Any thoughts? [more inside]
Surprisingly, "system and method for automatic partitioning applied to network protocols" isn't very catchy
Name-my-research-project-filter: Looking for a clever word or play on words that somehow evokes the idea of a friendly conversation between two people or a group. Sort of like "dialectic", but more cooperative and constructive. My brain is burnt out... vocabulary virtuosos, please hope me!
If I buy a new iphone 3G S will apple release a newer, better model in a few months? [more inside]
What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)? [more inside]
This time next year I want to move to Chicago and get a job. Like, a real job. What do I need to do NOW to set things in motion? [more inside]
PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
Your tips on personality branding plus Facebook and Twitter [more inside]
How to self-market with Diversity (not necessarily ethnocentric) as my key point-of-difference, twisting a liability into an asset, within an industry that almost exclusively values Specialization? [more inside]
I'm looking for a catchy theme for our Summer Enrichment group. [more inside]
How do I create a YouTube channel to promote my business? [more inside]
Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
Non-profit agency in Seattle area looking for an amazing, creative, local re-branding/marketing group with experience working with non-profits. Any recommendations based on personal experience, salacious gossip or back-fence chatter?
I am the creator of the largest Facebook Sushi page (with 900,000+ fans); If you were me, what would you do with this power and responsibility? :) [more inside]
What are the repercussions (if any) of bad Search Engine Optimization (SEO) techniques? [more inside]
StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
I've been put in charge of coming up with a consistent look for my print shop's promotions and signage--branding, I guess. [more inside]
Hustler CEOs and volatile startups aside, how do you know when an opportunity is practically slapping you in the face to make you pay attention? [more inside]
Looking for background on a new (to me) type of MLM scam. [more inside]
Presentation question: doing a presentation / discussion of Absolut vodka for an audience of 50+ freshman university peeps. Need some help organizing and making presentation less snore-worthy. [more inside]
If you were starting a business in the current economic climate and you had $25k-50k start up capital, what type of business would you start? [more inside]
I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
What are the best Marketing departments with the best career potential? After more than a decade with one employer, I feel like it may be time to stretch my wings and find some new challenges. I've largely built my current department, so in a way, it is limited by my own perspectives. I'd be looking for a place that's more sophisticated where I could be exposed to new techniques and tools that would allow me to grow faster than I can on my own. [more inside]
Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
We have a great opportunity to promote our fledgling video production company with a booth at a large concert. But we're not sure exactly what to do with it. [more inside]
How can I attract Facebook users to my telecommuting Facebook Group? [more inside]