PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
Your tips on personality branding plus Facebook and Twitter [more inside]
How to self-market with Diversity (not necessarily ethnocentric) as my key point-of-difference, twisting a liability into an asset, within an industry that almost exclusively values Specialization? [more inside]
I'm looking for a catchy theme for our Summer Enrichment group. [more inside]
How do I create a YouTube channel to promote my business? [more inside]
Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
Non-profit agency in Seattle area looking for an amazing, creative, local re-branding/marketing group with experience working with non-profits. Any recommendations based on personal experience, salacious gossip or back-fence chatter?
I am the creator of the largest Facebook Sushi page (with 900,000+ fans); If you were me, what would you do with this power and responsibility? :) [more inside]
What are the repercussions (if any) of bad Search Engine Optimization (SEO) techniques? [more inside]
StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
I've been put in charge of coming up with a consistent look for my print shop's promotions and signage--branding, I guess. [more inside]
Hustler CEOs and volatile startups aside, how do you know when an opportunity is practically slapping you in the face to make you pay attention? [more inside]
Looking for background on a new (to me) type of MLM scam. [more inside]
Presentation question: doing a presentation / discussion of Absolut vodka for an audience of 50+ freshman university peeps. Need some help organizing and making presentation less snore-worthy. [more inside]
If you were starting a business in the current economic climate and you had $25k-50k start up capital, what type of business would you start? [more inside]
I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
What are the best Marketing departments with the best career potential? After more than a decade with one employer, I feel like it may be time to stretch my wings and find some new challenges. I've largely built my current department, so in a way, it is limited by my own perspectives. I'd be looking for a place that's more sophisticated where I could be exposed to new techniques and tools that would allow me to grow faster than I can on my own. [more inside]
Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
We have a great opportunity to promote our fledgling video production company with a booth at a large concert. But we're not sure exactly what to do with it. [more inside]
How can I attract Facebook users to my telecommuting Facebook Group? [more inside]
Ideas for marketing a new pilates studio in Manhattan? [more inside]
Recently I've thought of a great idea for a website which I'm planning on developing soon. I believe the site has the potential of something like YouTube or Facebook. Due to my paranoia and low budget, I've decided to develop the site myself. I believe no one has the capacity or resources to copy the site for at least a fortnight. Due to the low budget Im having to resort to spreading the word over the net. Unfortunetly I cannot reveal what the site is about :( I was just wondering if anyone knows of any descent sites or forums that are pretty general, where I could post my idea? so i can reach as many people as possible within a fortnight. P.S. Please don't say Youtube or Facebook... lol
What can I do to transition to a "green marketing" career? [more inside]
Is now a good time to get into the online advertising business for an "interactive" agency? What's the forecast for this industry? [more inside]
Which notable products or brands do people in other countries love to buy and consume, even though they are not popular or common in their country of origin? [more inside]
How does accepting Section 8 affect the future marketability of a two-family rental property? [more inside]
Why won't older and wealthier people buy my stuff? [more inside]
How do I pitch an idea to sports marketing department of a major university? [more inside]
I am looking for some good basic classes/courses in or near San Diego, California on interactive/internet marketing (metrics, e-commerce, channels, website usability, SEO, etc.). Can anyone recommend anything that ends before August '09?
What are the legalities of utilizing a homeless person/vagrant/urban outdoorsman for marketing purposes? I've read up on "Bumvertising", but other than some negative feedback from homeless persons advocates (wikipedia) what happens when one of these "employees" happens to do something illegal? [more inside]
Design Filter: Does anyone have any good best-of-field examples of corporate/institutional websites that are well-integrated with blogs? [more inside]
What are external links, and what value do they provide to my site ranking? Are they important? [more inside]
Marketing filter: How to find potential clients for freelance medical writing? [more inside]
I am looking for examples for how businesses IN BRAZIL use social media to sell products and services. I am especially interested in how businesses are using Orkut, Twitter and other social networking websites to accomplish this. Thank you. I sincerely appreciate your help.
I finally convinced my boss that we could manage a blog. The blog would be (in fact already is) on an existing community site with other arts organizations; my idea is to get it going, and provide links in both directions. This is at absolutely no cost to us, and I've worked out a rotation so no single person needs to write more than one entry per year. Then she started talking to her marketing guy. [more inside]
Help me find something to sell online. My current site was de-indexed and while I'm working on getting that back in the rankings I'm looking for something else to sell and would like to experiment with sourcing a product myself versus going the affiliate route. [more inside]
What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
I'm a sophomore in college looking for a journalism or public relations internship in NYC this summer. (I know, right?) So where am I going wrong? [more inside]
How do i use Michael Porter's value chain analysis for an airline company (not aircraft)? [more inside]
Please humor me and tell me about being a market research analyst. [more inside]
Is there a name for a tagline or slogan made of several independent words that form a descriptive phrase? And do you have any examples of it in use? [more inside]
Did I encounter a modern product in the period film "Changeling"? [more inside]
I have a degree in marketing but since graduation have worked in other jobs including basic web design. In one job I was able to do some public speaking, but I am quite introverted by nature (what they call an INFP type) and according to online careers advice would be suitable for being a social worker, teacher or psychologist. However the ENFP type (the only difference being extroverted versus introverted) makes a great match for marketing jobs. 1) Is there anyone out there who works in marketing and is shy? What do you do well and what do you avoid? Is there a career niche where shy people can do well? 2) Is it possible to become more extroverted and if so what helps? Any online resources or books anyone would recommend? The only one I know is ShynessCurve.com and I worry about forking over £65 only to find out I bottle out of doing the assignments they set.
What's the psychology behind EXTREMELY loud music in nightclubs, concerts, and even some stores? [more inside]
How could you target sales people? I would like to market a product that offers a benefit for them. I am especially interested in people who work in sales/international sales and go out in the evening with customers.
Where can a Russian theater go in the US to learn about fundraising and marketing? [more inside]
Something I've been involved in for several years has been getting a lot of publicity lately. And I've just been told that it is about to get some national publicity within the week. [more inside]
Help me name my marketing consulting business! [more inside]