Tonight someone mentioned to me a study that boiled down to the idea that businesses that keep up with their marketing in a recession tend to bounce back better, or survive better. This makes sense to me, but he doesn't have a cite for study, and I'm curious. Does anyone have an idea of where this might have been, or any other study along those lines?
posted by korej
on Dec 9, 2009 -
I've noticed that Lady Gaga likes to link up future singles with current singles in live performance. What other pop artists have employed this tactic? [more inside]
posted by speicus
on Nov 24, 2009 -
If I want to do marketing research should I double major in Psychology and Marketing? Alternately, if I enjoy research psychology and conducting studies, what are other possible careers I might be interested in? [more inside]
posted by tweedle
on Nov 18, 2009 -
my parents are in danger of losing their farm, because they aren't selling any wine. People say the wine is great but the marketing and name are ugly and cheap. My brother and I need to learn about pinot noir wines and the wine industry quickly to see if we can help. I don't really drink very often, and really know bugger all about wine. [more inside]
posted by compound eye
on Nov 13, 2009 -
Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420
on Nov 12, 2009 -
I am turning 40 on Friday, and getting my act together career-wise is overdue. I have had bipolar in recent years and haven't worked since April 2005, though I am getting better and believe I could get in mental shape for work in the next 12 months. I have a degree in marketing, though I graduated a long time ago (1991). Since then I have worked in sales admin (processing enquiries), did some basic marketing in a small firm (without much success, I have to say) and also was a junior consultant where I delivered presentations on internet marketing around the country (basically the same presentation in different places). The last one I was the happiest with as our company had a steady contract to do them, I got good feedback and knew I was "earning my corn". [more inside]
posted by AuroraSky
on Nov 10, 2009 -
I'm a high school student interested in a career in marketing, how do I get there and what is the job like? [more inside]
posted by kylej
on Nov 7, 2009 -
I just started at a web development/SEO firm here. We're looking to present a seminar on social media and marketing, but we're really unsure exactly what's going to grab people about it. If you got a postcard about a seminar like this at your business, what would make you read it rather than throw it away?
posted by aliceinreality
on Nov 2, 2009 -
I am looking for an email management program (like campaign monitor) that also includes email analytics (like google analytics) and project management tools (like basecamp). I am in a small marketing department at a non-profit that relies heavily on email (100K+/month messages sent).
My google-fu has failed me so far, I can't find anything that has all three components. Does anyone know of a one stop shop that does this? Also open to a using several programs as long as we can get them to work with each other.
posted by Incy
on Oct 21, 2009 -
I am a freelancer in a sub-genre of graphic design. In a bid to get more clients, I'm attempting (through Craigslist) to hire a marketing professional (or professionals). My general idea is that they would work to get me more clients, and I would give them a percentage of sales resulting from my work with those clients. My question here is what the specifics of the deal should be. My initial thought was 15% of income for life on the clients they bring me. Does that sound reasonable? Too much? Too little? The wrong way to go about it entirely? I really like the commission model, at least for now, because I don't have money to lay out up front and I like that we both benefit or both don't. Is there any kind of standard for this kind of relationship?
posted by The Dutchman
on Oct 7, 2009 -
Another "what's my job title/description" question. Difficulty level: yet to be created, largely secular position within a religious community. [more inside]
posted by anonymous
on Oct 5, 2009 -
I am researching the topic of marketing to childrens and tweens and looking for related of books / e-books ,papers,journals, websites/databases. Any recommendation ?
posted by elpapacito
on Oct 3, 2009 -
Do online companies need 800 numbers if most of their sales are online from their website?
posted by ckohrman
on Oct 2, 2009 -
Can you find public domain proof of the existence of an online loyalty program (or marketing materials claiming the capability to produce such a thing) in 1995-1996 (or earlier) with unique codes/PINs on product whereby you enter those codes to collect points online and then can have multiple ways to redeem the points? [more inside]
posted by imbecile000
on Sep 29, 2009 -
I'm about to open a bar, and I need some guidance on how to market it during the pre-opening stage. Anyone recommend any books/blogs/websites/resources? [more inside]
posted by JakeTimberlake
on Sep 22, 2009 -
I'm a freelance writer who mostly does entertainment writing, but I want to branch out into copywriting. What's the best direction for me and what are the next steps? [more inside]
posted by miniminimarket
on Sep 16, 2009 -
I'm with a small web design/development team, and for the past three years we've done pretty well almost entirely by word of mouth. We really need to be more proactive in getting work in - we've known this for a while, just never been quite sure how to go about it. I've been put in charge of figuring it out. And of course, how to do it on a limited budget. We're in contact with our old and current clients, and have asked them for referrals. Our local isp sends us a good bit of business. What all should I be doing? [more inside]
posted by korej
on Sep 15, 2009 -
The marketing department wants to put a pop-up on our company website to ask people how they found their way there. I think this will alienate users. Can you point me towards any evidence, research, or articles that suggest this is the case?
posted by hot soup girl
on Sep 2, 2009 -
What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse? [more inside]
posted by delosic
on Aug 26, 2009 -
Suggest a model for a money-making, or at least self-sufficient, website dedicated to a region or small city something like "Mayberry Online." Probably advertising driven, dedicated to news, events, listings, but with active forums for 'consumer gripes,' local politics, advice columns, restaurant reviews, arts, sports, health, pets & wildlife. Think 'city paper' or alternative press but online, with an active Craigslist component. Any thing like that out there? Suggestions on website design/creation/start-up consultants would be an added bonus. Links please to worthy existing sites that fit the bill. And, TIA
posted by NorthCoastCafe
on Aug 17, 2009 -
What are the options available for a H1B visa holder? Is it legal to earn money online? [more inside]
posted by raghuram
on Aug 11, 2009 -
As an 18-year old male I received a free razor from Gillette. Internet digging tells me Gillette uses an outside source
to determine men's birthdays, but no one actually knows. There are tons of blog comments, all of which can be summarized as either "Maybe it's Selective Service" or "Yeah, I got one too, X years ago!"
How do I get myself back on the list of 18-year olds for the next razor shipment?
posted by colgate
on Aug 10, 2009 -
What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
posted by tnoetz01
on Jul 29, 2009 -
I'm looking for some freely available online business plan templates for a quasi-client who wants to start a training business catering to IT project management in government. [more inside]
posted by KokuRyu
on Jul 28, 2009 -
How would I figure out how big the market is for iPhone apps that are basically collections of videos? [more inside]
posted by ignignokt
on Jul 28, 2009 -
MarketingFilter: So. . . I made a tacky (yet delightfully unrefined) t-shirt. How do I best sell it online? [Long jump] [more inside]
posted by the NATURAL
on Jul 27, 2009 -
The boss has assigned me a project that boils down to a marketing "dashboard," the two key features of which are viewing our Google Analytics and an advertising calendar in one space. How can I pull it off? [more inside]
posted by sjuhawk31
on Jul 20, 2009 -
After a year and a half of teaching myself to do balloon art, I bit the bullet and went to clown school! It was a ton of fun, and I am now officially a clown! The problem is that now I have to book some gigs! I have a website, a Twitter account, aFacebook page, and business cards on the way. Still, I don't really know how to market myself effectively. It's a competitive market (NYC) so I'm wondering what I can do to get the word out! [more inside]
posted by iliketolaughalot
on Jun 29, 2009 -
Name that book: Some guy wrote a book about something and then basically made himself a cause to promote the book, including possibly having people take photos with the book. Any thoughts? [more inside]
posted by IzzeYum
on Jun 29, 2009 -
Name-my-research-project-filter: Looking for a clever word or play on words that somehow evokes the idea of a friendly conversation between two people or a group. Sort of like "dialectic", but more cooperative and constructive. My brain is burnt out... vocabulary virtuosos, please hope me!
posted by qxntpqbbbqxl
on Jun 24, 2009 -
If I buy a new iphone 3G S will apple release a newer, better model in a few months? [more inside]
posted by Nickel
on Jun 10, 2009 -
What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)? [more inside]
posted by philrj
on May 17, 2009 -
This time next year I want to move to Chicago and get a job. Like, a real job. What do I need to do NOW to set things in motion? [more inside]
posted by showbiz_liz
on May 16, 2009 -
PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail
" and "Digital Body Language
" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie
on May 12, 2009 -
How to self-market with Diversity (not necessarily ethnocentric) as my key point-of-difference, twisting a liability into an asset, within an industry that almost exclusively values Specialization? [more inside]
posted by canijusa
on May 6, 2009 -
Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
posted by seandq
on Apr 16, 2009 -
I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
posted by jasondigitized
on Apr 16, 2009 -
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
posted by anotherpanacea
on Apr 15, 2009 -
Non-profit agency in Seattle area looking for an amazing, creative, local re-branding/marketing group with experience working with non-profits.
Any recommendations based on personal experience, salacious gossip or back-fence chatter?
posted by lois1950
on Apr 14, 2009 -