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home page introductory videos

Do you know of any sites with home page videos introducing new concepts such as the P2 for Wordpress theme? [more inside]
posted by Bacillus on Dec 9, 2009 - 1 answer

Studies about marketing during a recession?

Tonight someone mentioned to me a study that boiled down to the idea that businesses that keep up with their marketing in a recession tend to bounce back better, or survive better. This makes sense to me, but he doesn't have a cite for study, and I'm curious. Does anyone have an idea of where this might have been, or any other study along those lines?
posted by korej on Dec 9, 2009 - 5 answers

Speechless Romance Game Face-arazzi

I've noticed that Lady Gaga likes to link up future singles with current singles in live performance. What other pop artists have employed this tactic? [more inside]
posted by speicus on Nov 24, 2009 - 12 answers

Marketing and Psychology or just Psychology?

If I want to do marketing research should I double major in Psychology and Marketing? Alternately, if I enjoy research psychology and conducting studies, what are other possible careers I might be interested in? [more inside]
posted by tweedle on Nov 18, 2009 - 16 answers

What's Cooler Than Dancing in a Train Station?

What Are Some Creative Ways To Get People Interested In A Giving Campaign? [more inside]
posted by Lipstick Thespian on Nov 17, 2009 - 2 answers

How do you market and sell wine?

my parents are in danger of losing their farm, because they aren't selling any wine. People say the wine is great but the marketing and name are ugly and cheap. My brother and I need to learn about pinot noir wines and the wine industry quickly to see if we can help. I don't really drink very often, and really know bugger all about wine. [more inside]
posted by compound eye on Nov 13, 2009 - 23 answers

Is marketing fast food by public schools a common thing?

Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420 on Nov 12, 2009 - 43 answers

help a guy with a marketing degree create more career options

I am turning 40 on Friday, and getting my act together career-wise is overdue. I have had bipolar in recent years and haven't worked since April 2005, though I am getting better and believe I could get in mental shape for work in the next 12 months. I have a degree in marketing, though I graduated a long time ago (1991). Since then I have worked in sales admin (processing enquiries), did some basic marketing in a small firm (without much success, I have to say) and also was a junior consultant where I delivered presentations on internet marketing around the country (basically the same presentation in different places). The last one I was the happiest with as our company had a steady contract to do them, I got good feedback and knew I was "earning my corn". [more inside]
posted by AuroraSky on Nov 10, 2009 - 1 answer

How to get a career in marketing?

I'm a high school student interested in a career in marketing, how do I get there and what is the job like? [more inside]
posted by kylej on Nov 7, 2009 - 12 answers

How Do I Catch Your Eye With This?

I just started at a web development/SEO firm here. We're looking to present a seminar on social media and marketing, but we're really unsure exactly what's going to grab people about it. If you got a postcard about a seminar like this at your business, what would make you read it rather than throw it away?
posted by aliceinreality on Nov 2, 2009 - 13 answers

Taking on the juggernaut that is Ebay?

Taking on the juggernaut that is Ebay? [more inside]
posted by pakoothefakoo on Oct 30, 2009 - 13 answers

Looking for fellow marketeers

Intelligent marketing discussions online? [more inside]
posted by OctopusRex on Oct 24, 2009 - 1 answer

Need software that does project management, email marketing and advanced analytics

I am looking for an email management program (like campaign monitor) that also includes email analytics (like google analytics) and project management tools (like basecamp). I am in a small marketing department at a non-profit that relies heavily on email (100K+/month messages sent). My google-fu has failed me so far, I can't find anything that has all three components. Does anyone know of a one stop shop that does this? Also open to a using several programs as long as we can get them to work with each other.
posted by Incy on Oct 21, 2009 - 6 answers

How to start marketing a dental office.

How do I start marketing a dentist? [more inside]
posted by beingresourceful on Oct 13, 2009 - 14 answers

Hiring marketing professional for freelance business

I am a freelancer in a sub-genre of graphic design. In a bid to get more clients, I'm attempting (through Craigslist) to hire a marketing professional (or professionals). My general idea is that they would work to get me more clients, and I would give them a percentage of sales resulting from my work with those clients. My question here is what the specifics of the deal should be. My initial thought was 15% of income for life on the clients they bring me. Does that sound reasonable? Too much? Too little? The wrong way to go about it entirely? I really like the commission model, at least for now, because I don't have money to lay out up front and I like that we both benefit or both don't. Is there any kind of standard for this kind of relationship?
posted by The Dutchman on Oct 7, 2009 - 13 answers

What's my (potential) job title?

Another "what's my job title/description" question. Difficulty level: yet to be created, largely secular position within a religious community. [more inside]
posted by anonymous on Oct 5, 2009 - 5 answers

Are there privacy-respecting Facebook quiz apps?

Are there application platforms for building quizzes on Facebook that are not EVIL? [more inside]
posted by ausernamenooneelsehas on Oct 5, 2009 - 1 answer

Looking for info on marketing to children

I am researching the topic of marketing to childrens and tweens and looking for related of books / e-books ,papers,journals, websites/databases. Any recommendation ?
posted by elpapacito on Oct 3, 2009 - 3 answers

Do online companies need toll free numbers?

Do online companies need 800 numbers if most of their sales are online from their website?
posted by ckohrman on Oct 2, 2009 - 14 answers

What's the earliest online loyalty program you ever heard of?

Can you find public domain proof of the existence of an online loyalty program (or marketing materials claiming the capability to produce such a thing) in 1995-1996 (or earlier) with unique codes/PINs on product whereby you enter those codes to collect points online and then can have multiple ways to redeem the points? [more inside]
posted by imbecile000 on Sep 29, 2009 - 1 answer

Grassroots Marketing Resources

I'm about to open a bar, and I need some guidance on how to market it during the pre-opening stage. Anyone recommend any books/blogs/websites/resources? [more inside]
posted by JakeTimberlake on Sep 22, 2009 - 5 answers

Can I grow my writing indoors?

I'm a freelance writer who mostly does entertainment writing, but I want to branch out into copywriting. What's the best direction for me and what are the next steps? [more inside]
posted by miniminimarket on Sep 16, 2009 - 2 answers

Jumpstarting a marketing plan for a web development team

I'm with a small web design/development team, and for the past three years we've done pretty well almost entirely by word of mouth. We really need to be more proactive in getting work in - we've known this for a while, just never been quite sure how to go about it. I've been put in charge of figuring it out. And of course, how to do it on a limited budget. We're in contact with our old and current clients, and have asked them for referrals. Our local isp sends us a good bit of business. What all should I be doing? [more inside]
posted by korej on Sep 15, 2009 - 10 answers

Don Draper would be out of a creative marketing job in this day and age?

Do the creative marketing jobs seen in the A&E TV show Mad Men still exist today? [more inside]
posted by thankyoumuchly on Sep 14, 2009 - 21 answers

Is this MLM business worth a look?

Does anyone have experience/views on this particular MLM, ShopToEarn? [more inside]
posted by terrier319 on Sep 12, 2009 - 11 answers

How do I convince our marketing department that pop-ups are a bad idea?

The marketing department wants to put a pop-up on our company website to ask people how they found their way there. I think this will alienate users. Can you point me towards any evidence, research, or articles that suggest this is the case?
posted by hot soup girl on Sep 2, 2009 - 23 answers

How should I brand my bankruptcy law firm?

What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse? [more inside]
posted by delosic on Aug 26, 2009 - 4 answers

Community Media Website Design

Suggest a model for a money-making, or at least self-sufficient, website dedicated to a region or small city something like "Mayberry Online." Probably advertising driven, dedicated to news, events, listings, but with active forums for 'consumer gripes,' local politics, advice columns, restaurant reviews, arts, sports, health, pets & wildlife. Think 'city paper' or alternative press but online, with an active Craigslist component. Any thing like that out there? Suggestions on website design/creation/start-up consultants would be an added bonus. Links please to worthy existing sites that fit the bill. And, TIA
posted by NorthCoastCafe on Aug 17, 2009 - 12 answers

What options are available for a H1B visa holder to earn money?

What are the options available for a H1B visa holder? Is it legal to earn money online? [more inside]
posted by raghuram on Aug 11, 2009 - 3 answers

How to be young again?

As an 18-year old male I received a free razor from Gillette. Internet digging tells me Gillette uses an outside source to determine men's birthdays, but no one actually knows. There are tons of blog comments, all of which can be summarized as either "Maybe it's Selective Service" or "Yeah, I got one too, X years ago!" How do I get myself back on the list of 18-year olds for the next razor shipment?
posted by colgate on Aug 10, 2009 - 17 answers

What kinds of advertising options should a new internet startup offer its customers and how should they be priced?

What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
posted by tnoetz01 on Jul 29, 2009 - 2 answers

How to Write a Business Plan

I'm looking for some freely available online business plan templates for a quasi-client who wants to start a training business catering to IT project management in government. [more inside]
posted by KokuRyu on Jul 28, 2009 - 2 answers

Is this the new corporate vanity web site?

How would I figure out how big the market is for iPhone apps that are basically collections of videos? [more inside]
posted by ignignokt on Jul 28, 2009 - 2 answers

Ummmm...

MarketingFilter: So. . . I made a tacky (yet delightfully unrefined) t-shirt. How do I best sell it online? [Long jump] [more inside]
posted by the NATURAL on Jul 27, 2009 - 7 answers

Why does this farm field have a C.S.I. logo on it?

Why is there a C.S.I. logo carved into this farmer's field? [more inside]
posted by miyabo on Jul 25, 2009 - 11 answers

Seeing Google Analytics Off-Site?

The boss has assigned me a project that boils down to a marketing "dashboard," the two key features of which are viewing our Google Analytics and an advertising calendar in one space. How can I pull it off? [more inside]
posted by sjuhawk31 on Jul 20, 2009 - 7 answers

Now that I have my red nose, how do I get paid to wear it?!

After a year and a half of teaching myself to do balloon art, I bit the bullet and went to clown school! It was a ton of fun, and I am now officially a clown! The problem is that now I have to book some gigs! I have a website, a Twitter account, aFacebook page, and business cards on the way. Still, I don't really know how to market myself effectively. It's a competitive market (NYC) so I'm wondering what I can do to get the word out! [more inside]
posted by iliketolaughalot on Jun 29, 2009 - 10 answers

Name that book: Some guy wrote a book about something and then basically made himself a cause to promote the book

Name that book: Some guy wrote a book about something and then basically made himself a cause to promote the book, including possibly having people take photos with the book. Any thoughts? [more inside]
posted by IzzeYum on Jun 29, 2009 - 7 answers

Surprisingly, "system and method for automatic partitioning applied to network protocols" isn't very catchy

Name-my-research-project-filter: Looking for a clever word or play on words that somehow evokes the idea of a friendly conversation between two people or a group. Sort of like "dialectic", but more cooperative and constructive. My brain is burnt out... vocabulary virtuosos, please hope me!
posted by qxntpqbbbqxl on Jun 24, 2009 - 24 answers

Will I regret buyig the new iphone?

If I buy a new iphone 3G S will apple release a newer, better model in a few months? [more inside]
posted by Nickel on Jun 10, 2009 - 20 answers

Work in the industry as a PhD or teach instead?

What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)? [more inside]
posted by philrj on May 17, 2009 - 8 answers

The real world approaches!

This time next year I want to move to Chicago and get a job. Like, a real job. What do I need to do NOW to set things in motion? [more inside]
posted by showbiz_liz on May 16, 2009 - 6 answers

Online Advertising and Marketing

PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie on May 12, 2009 - 7 answers

How to brand an Internet channel, on my own

Your tips on personality branding plus Facebook and Twitter [more inside]
posted by frosty_hut on May 8, 2009 - 3 answers

How to become an Expert at Not Being an Expert?

How to self-market with Diversity (not necessarily ethnocentric) as my key point-of-difference, twisting a liability into an asset, within an industry that almost exclusively values Specialization? [more inside]
posted by canijusa on May 6, 2009 - 5 answers

Unfortunately the problem is the title, so nothing original here.

I'm looking for a catchy theme for our Summer Enrichment group. [more inside]
posted by aetg on May 4, 2009 - 4 answers

I want to be the new sexman!

How do I create a YouTube channel to promote my business? [more inside]
posted by mooders on Apr 17, 2009 - 3 answers

How to win HS election swing vote with school news advertisement?

Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
posted by seandq on Apr 16, 2009 - 17 answers

Software Marketing Ideas

I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
posted by jasondigitized on Apr 16, 2009 - 5 answers

Help me pigeonhole people like an advertiser!

Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
posted by anotherpanacea on Apr 15, 2009 - 6 answers

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