I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
Help me brainstorm and find new ways to market our company! [more inside]
Sending messages on CC field by mistake - what to do? [more inside]
sent an email to my email address from someone who I don't know but lives in my general geographical area requesting my friendship. Problem: this email address is definitely not associated with a FacebookTM
account. However, there are probably cookies from FB on this computer. Also, this potential "friend" appears to run some sort of digital media consultancy (blech). Question: how did Facebook scrape this email address exactly and why did I get this email? Did this guy pay Facebook to send a friend request to an email address they scraped or is it something more automatic? [more inside]
I have an internet marketing concept that might be useful. Unfortunately this is not my field and I'm in over my head. What are some steps I can take to turn my concept into reality. [more inside]
I am a marketing professional - middle management in an enormous media conglomerate. I would like to shift my work environment and infrastructure completely and work for a startup that is currently staffed only with technical experts, programmers, scientists and a small sales force. How do I pitch myself to be part of a company that doesn't have any people who do what I do yet? [more inside]
How can I earn at least $200 per month working at home? [more inside]
Film Festival attendees: What are some of the coolest promotional items you've seen at a fest? What are some of the ones that actually made you want to go see the film? I'm planning a promotional strategy for my first film, which will be hitting festivals next year.
I have been tasked by my boss to look into legit vendors of services to: increase our facebook fan page likes, and increase our twitter followers. Take it as a given that I have already tried to dissuade him, and help me at least execute the task as best as possible. Ideally, i am looking for services that actually help you get real people and not fake accounts or spam bots, etc.
Why is a trademark weakened by inclusion of the
before the product name? [more inside]
Is there a way to buy custom printed or molded candy other than M&Ms - ideally lifesavers or similar. And I'm not talking about just a logo on the wrapper... [more inside]
How do I get a FLOOD of Christmas catalogs? [more inside]
Last winter, our small-town nonprofit arts organization decided it wanted to do something during our long dark winters to bring people together to be creative in its gallery space. Thus was born free weekly drop-in adult creative time
. Problem is, people don't go. How do we change this? [more inside]
I used to, very effectively, market my website by leaving my url under my comments (My comments were always relevant.), but most sites have disabled that feature. What's another effective way to market websites?
I'm seeing a weird drop in August in search-related traffic to my company's site. What's odd is it is for searches of the company's name, domain name or URL. [more inside]
Give me your great ideas for promoting winter cycling in frigid Wisconsin! [more inside]
As I watch the outpouring of emotion and this week long remembrance of the Twin Towers tragedy, I can’t help but think that this is a well planned marketing campaign of some sort, rather than, a spontaneous reaction to the anniversary of the event. Do any of our readers have information that would indicate that there is some sort of master plan? [more inside]
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?
Great creative mind. Middlin' agency. Small town. Lousy portfolio. What to do? [more inside]
Professional etiquette: I think "free informational webinars" are a waste of time. My supervisor frequently recommends that we attend one or another. Do I look insubordinate or unambitious if I speak my mind? [more inside]
Library anxiety - my patrons have it. How can I make our (already architecturally interesting and physically comfortable) hospital library feel more welcoming, while still remaining professional? What makes you feel comfortable in a library? Special snowflake details to follow. [more inside]
I’m trying to start up a housecleaning business, but can’t figure out how to actually get any customers. I’ve been putting flyers on houses in fairly upscale neighborhoods – McMansions, hip urban condos, places populated by professionals and executives. I have an ad on craigslist, although my city doesn’t use craigslist much. I’m not getting anywhere with either of those methods though. [more inside]
Please tell me everything you know about the ViSalus Science Program. [more inside]
Help me ask for a promotion and raise at my performance appraisal. I'm already doing the job, I just want the title and salary to go with it. I was hired three months ago and made the mistake of not negotiating when I was hired. What can I do now? [more inside]
Applying for jobs that fall broadly into the Marketing, PR & Communications field, and need a quick reality check on the issue of qualifications and experience. [more inside]
Why is (apparently identical) toddler clothing labelled as both "2T" and "twenty-four months?" [more inside]
I'm in contention for a job as a social media marketing and advertising representative at a medium sized music hardware-related company. Basically, I haven't found a great idea of how much I should ask for as far as salary. Additionally, I don't know what else to ask for in this job as I've never held a salaried position in my life. [more inside]
How do I convince my father that this so-called "business opportunity" is a complete scam? [more inside]
How to Reward my Facebook Page followers? [more inside]
How can I prove to my marketing VP that his approach to marketing is grossly ineffective? (I am not a marketing pro.) [more inside]
I need to learn SEM/AdWords, and I'd like to learn it fast. Google's AdWords learning center just isn't doing it for me. [more inside]
What's new in the world of Search Marketing? [more inside]
How consolidated is the global wine trade? [more inside]
How can I advise a friend who has just completed massage therapy training and is looking for clients? I've suggested posting to Craigslist and offered to make a snazzy business card/logo/masthead but I don't know what else to try.
I'd like to setup an email marketing list for a small magazine I run. For this, I legally need a physical address. I'd rather not use my home address. What should I use? [more inside]
I'm looking to research consumer demographics for a couple of specific businesses. For instance, Who goes to Disney World or Cirque du Soleil (age, race, income, city/state of origin, etc.)? I realize this is pretty basic stuff, but it is not anything I've done before and I'm coming up empty. [more inside]
I have an interview at a market research company next week! Which is great, except that I've been in school for physics for the last 7 years and I know next to nothing about the field. Can you give me resources, tips or tricks to prepare for this interview? [more inside]
What do we need to do to prepare for and take fullest advantage of an upcoming magazine article that's going to feature our small, family-owned retail business? [more inside]
I was recently offered an entry-level job at small marketing firm. What is the going rate for salary and benefits? [more inside]
How do I get a good idea in front of more people? [more inside]
What is my new job title for a very broad writing/editing position within a corporate team? [more inside]
I am working out a standard operating procedure/system for a referral marketing program with a partner firm and seeking a useful web-based or software system to track signposted, offline referrals. We are thinking of using a discount code or something along those lines but I am dealing with some distrust from my partner about how we reliably continue to track referrals through the lifetime of the sales relationship. Is this going to be based on trust or are there electronic or other systems I should be looking into?
Do you have good examples of compelling "Feature Tour" videos for web applications or native/software applications? [more inside]
What are some small/medium-sized cities who have gone through re-branding exercises and come out successful? [more inside]
Why are there so many different odd sizes of toothpaste? Colgate comes in 4.0oz, 4.2oz, 5.8oz, 6.0oz, 6.4oz, 7.6oz and 7.8oz. And I don't know if my local Rite Aid even stocks all the options. Is it just so I can't easily compare the cost per ounce between the numerous varieties? [more inside]
: Looking for a movie where a corporation pays a fake family to move into a neighborhood and markets various products to their neighbors via "keeping up with the Joneses"-ism. [more inside]
What is the name of the industry / sector that designs retail store layouts etc. in order to encourage impulse buying and maximise profits?
I'm trying to come up with some creative ways to use QR codes to generate business or buzz or whatever I can do to promote my business. [more inside]
How do they come up with brand names for drugs? [more inside]