I am running a Chinese school in Beijing now to teach mandarin. Even it can not earn a lot of money right now, I still love this job and want to help more people learn Chinese and experience life in China. I really need help to develop the school, so that will be good if any one can give me some ideas for marketing on low budget to expats in Beijing for a mandarin school. Thanks!
I work at a radio station. One of my managers attended a public radio networking event recently where people were bandying about the idea of book clubs for radio station listeners. Our top-level manager has decided that "we are definitely doing the book club thing." This is now my problem. [more inside]
I have a relative attempting to sell her house in Vermont. She has a realtor but finding an appropriate buyer is going to be tricky for a number of reasons. Are there any good "alternative" ways to market a house above and beyond what the realtor is doing? [more inside]
I have little to no experience in sales; I'm a writer with a successful podcast. I am trying to sell ads on it. One of my customers/advertisers has decided to stop advertising with us after just 2 mos. How do I recover and keep the client? [more inside]
I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up. As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
So, I've been recently tasked with managing my company's Facebook page. I haven't been a big user of any social media sites before, but I'm managing ok.: new content is getting added, banners are updated, likes go up, a couple new users... that kind of thing. So here's what happened: one post got a huge Reach number compared to all my other posts and I don't know why. I'd really like to know why, so that, if at all possible, I can repeat it. [more inside]
Is there anyone in MeFi-land who runs a small--or not-so-small--online-based T-shirt/printed garment business who has experience in DTG/Screen print outsourcing through fulfillment companies? Looking for a company that is friendly to start-ups and/or carries higher quality print blanks… [more inside]
I have a friend who's working out what she wants to pursue for a career. Her degree is in Communications, she's worked in marketing, and non-profit communications and outreach and been very good at those jobs - but gets frustrated with office politics and structural disorganization. Her most stand-out quality is that she's extremely sociable and friendly, and especially good at getting people out of their shells. Are there any possible career paths that would let her use those skills without trapping her in a large corporation or cubicle? [more inside]
I've finished my video game, now I want to publicize it. I've sent news releases to about fifty sites in the appropriate format and with review codes where needed, but i am sure i have missed some. Like YouTube people and pod casters? Who else? [more inside]
I'm a creative freelancer and am currently working on building up my business by attracting new clients. (Well, like all freelancers I'm always working on attracting new clients.) I'm looking for some ideas for how to structure my emails and what sort of wording might be appropriate, particularly in closing the email, and would love to hear your tips. [more inside]
The newsstand / convenience store in my office building has a half-empty rack of really old greeting cards. Is there a business reason why these cards are taking up prime retail space in the store? [more inside]
I know this question is rather vague since the size of the law firms may be different, and localities affect advertising rates. But in your experience, how much do law firms / attorneys spend on advertising every month?
So a hobby I've picked up to help wind down in the evenings has started to produce items that might actually be sell-able. This is a new experience for me and I am at a loss as to what to do next. [more inside]
My compadre asked me to become a seller of Forever Living Products. They told me I can make a lot of money, and they told me they became millionaires by selling this product. They told me they now travel the world, but they used to be school teachers. Is this a legitimate product? It seems like it might be a scam? Can someone please tell me the history on the product? I am Mexican immigrant and I don't know much about it. Thank you
I'd like to hire a web design and marketing company that is specialized in my industry. They provide the best product out there -- great sites, great logos, great marketing with super industry knowledge. I noticed that our #1 competitor in the local area has a website "under construction" and a new site coming soon from this same marketing company. How can I handle this situation? [more inside]
Last week I saw an ad for what appeared to be a search engine in the London Evening Standard. I presumed it was viral marketing as the ad was pretty opaque - but the website doesn't seem to be advertising anything or indeed make sense. What's going on? [more inside]
I am paying someone to write and distribute a press release. They want money upfront so they can pay for 'media licences'. What are media licences? [more inside]
Part of my job is dealing with the social marketing for our organization. I have noticed lately that many of our text posts are doing better than our visual posts - seemingly against FB best practices and logic. Has something changed? [more inside]
I just stared a new job and I have the rare opportunity to give myself a title. I do a lot of things in this new job- basically in marketing spectrum. What should my title be? Anon sense I can't have my contacts thinking i don't know what I am doing here. [more inside]
I have two separate marketing lists on spreadsheets, both of which were originally opt-in, but have been residing on different systems - System A for email marketing and System B for SMS marketing. List A has the users' email addresses, cellphone numbers and names. List B just has the users' cellphone numbers (plus a column called "unsubscribed" for those people who. I want to combine the two spreadsheets to create one spreadsheet while keeping the column called "unsubscribed" so I know which people to keep permanently removed. Can you advise me on how to synchronise these two spreadsheets using the cellphone number as the common data? Thanks!
I've got a very eclectic resume: 5-7 years of experience in several different fields at once, because I have had multiple simultaneous jobs. Now I'm looking for a new gig, and I think I have a lot to offer, but I'm not sure how to market the breadth of my skills. [more inside]
Help me calibrate my "media impressions" scale. I'm frequently the recipient of internal company memos that describe the success of various marketing campaigns in terms of their number of media impressions. The numbers are typically in the millions or tens of millions. My problem is have no idea what is considered to be large campaign, either in absolute terms or relative to the size of the market being targeted. [more inside]
Mefites, can you help me come up with a quick and dirty way to download the text of all the comments and posts from a given Facebook Fan page? I'm trying to do a word cloud visualization of our Facebook presence. Thanks.
I'm helping a friend start up a small guided tour company and am looking for ideas to market it. [more inside]
I didn't get the job, but I have been sort of offered a better job at the same company in the future? Is there anything I can do besides wait? [more inside]
I've been asked to invent a mock communications campaign for a non-profit organization based around their primary cause. There's just one problem: I've never done that before. Like, I literally don't understand what a communications campaign is in a tangible "this is what you put on paper" way. [more inside]
My mom wants me to help her with her "online presence." How do you do that for a therapist? [more inside]
I'm looking for some ways to get the local lunch crowd into our bookstore, which sells used books, CDs, DVDs, videos, and books on tape/CD; a small number of new books; kids' gifts; and other gift items/stationery/cards. Many of our customers don't have much to spend (which works out because our books are priced very low), but nearby is a law firm, a couple of big corporations' local offices, a bank, etc. I don' t know if the employees even know we exist. Any ideas on how to get them in here to pick up a birthday card or used CD or small gift for a friend? We're located in the downtown area of a medium-sized city. There are very few places to shop in the downtown business area.
After five months of not holding down a steady job, the offers are starting to come in. I need help choosing from three of them -- none of them are exactly what I want, but I see positives in every job. [more inside]
Who or what is behind Rushmorevote.com? [more inside]
Groupon and Dropbox used to have great 2 minute animated videos on their sites explaining how their products worked, the problem they solved, and why you should get it. (On Groupon I am talking about the Groupon Works site where they try to get businesses to sign up.) I went to go look at these today-- I am trying to write a script for a short video explaining a product I am building-- Uggg, these cool videos have been replaced by a sales page with no video. What does it all mean?? [more inside]
What are the best resources/avenues/contract agencies to get hooked up with regarding getting a marketing job (digital/online) within the Bay Area (California). [more inside]
I'm a photographer by hobby and by interest, but not for money. I'd like that to change, but just a bit. What are some good ways to sell my photos? [more inside]
Finance guy failing horribly at marketing. I'm trying to figure out the best way to market a service to a small, geographically diverse population and would love your recommendations for: 1. books on targeted marketing in general; 2. ideas on how to reach AP Spanish Juniors and Senior and 3. ways to evaluate whether this is too targeted a population and we need to broaden out. [more inside]
I recently accepted a sales position within a company that sells laboratory equipment. (i.e. centrifuges, GC's, HPLC's, Thermal Cyclers, etc) I have no previous lab or science experience, so learning about a myriad of highly technical products/methods is a quite challenging. My main challenge comes from the fact that I need to engage in conversations with scientists, chemists, biologists on a daily basis. With no previous lab experience, I've been having a hard time talking to them on technical level. [more inside]
I need to market my software and my friends told me about a couple of PR websites but I can't recall them now. [more inside]
Accounting degree, experienced bookkeeper working for other folks, already know Quickbooks, etc. A small amount of capital ($5-6k) and a current part-time job that pays just enough to cover my expenses, but it's only going to last another year or so. I could go get another bookkeeping job, but I'm sick of making next to nothing and having next to no control over my work. How can I make myself viable as a business? [more inside]
Can you recommend a service that will let me broadcast SMS notifications to all staff in an emergency? I am assuming it would be an SMS marketing service, but if there are other options I'd love to hear them. The main feature I need is that it is easy and fast to send out a notification in an emergency. [more inside]
What resources should I be reading to learn more about marketing? [more inside]
I'd like to get some help for a new trendy, southeast Asian restaurant name. The restaurant will be limited service (fast-casual), similar to a Chipotle. Some names that I like: 1) Papaya 2) Spice 3) Samosa Any help would be greatly appreciated. Let me know if you have questions, and I can try to answer them. Thanks! Eric
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into? [more inside]
I'd like references and information for how a marketing consultant can leverage his location in a big city to help small retailers who are trying to enter the market. [more inside]
How do I find a salesperson? How do I pay them? What kind of freedom do I give them? How can I make it worth their while so it can be a long term relationship? I believe there are people out there interesting in helping me, but I've never been able to figure out how to find them. One man bands do everything but seem to burn out faster, and I don't want to do that. I need help. [more inside]
In my town, there's a Shell station on one corner of the intersection. On another corner of the same intersection, another Shell. There're also two Woolworths right across the street from each other, and two Pizza Huts. Why? Does anyone out there have any idea? I mean, any ACTUAL idea, not just supposition? Maybe someone who works in marketing, or urban planning? Also, are there any resources I could read that explain these kinds of business decisions? I've looked online and can't find any information. Thanks very much.
Financial modeling for product managers [more inside]
Facebook Astro-Turfing, Bot-Monster. Help us uncover it? [more inside]
Is it common not to get credit for what you do when you work in marketing? [more inside]
I'm an American who works in social media marketing and I'm curious to know if any overseas companies are starting to hire Americans to manage their English language presences. [more inside]
Networking Etiquette. I am starting out on a new job search, and I was hoping to learn some pointers in networking etiquette. I have recently received a graduate degree in Public Relations/Communications. My main contacts are people in my program and professors. I am interested in what is the proper manner to introduce myself to people outside of my current circle with the ultimate aim of landing a job in this field. I appreciate any advise you may have. Thanks!
Marketing Filter: What’s my job title and how much cash-monies should I ask for and how do I move forward? [more inside]