Why do news releases really end with -30-? I know the rumours, but I'm looking for evidence-based references. [more inside]
posted by acoutu
on Oct 5, 2005 -
Looking for online marketing expertise, suggestions, options, etc. for a new product I've developed. Any ideas? [more inside]
posted by gyrom
on Sep 29, 2005 -
Do you use Affiliate Program software for your website or at work? Care to comment on which software/solution you use, and which you think is the best and why?
posted by cell divide
on Sep 8, 2005 -
1) I need assistance with business and marketing issues. I know that there are organizations out there where retirees offer their services and expertise. Does anyone know any of their names?????
2) What is podcasting????? What is required????? [more inside]
posted by goalyeehah
on Aug 31, 2005 -
Audio Production filter: I'm looking for background music for an audio project. The problem is, I don't know how to describe it. It's what I would call '1950's americana marketing music' or maybe 'bouncy happy super-retro cliche music'. See inside for a link to an example... [more inside]
posted by Wild_Eep
on Aug 20, 2005 -
i have friends that owns a quite wonderful hair salon/art gallery in a slightly off the beaten path part of town - they would like to find a handful of stylists to add to their roster of existing stylists renting chairs from them... any thoughts on how they might market the salon to stylists with existing clientele? tough one.
thanks in advance.
posted by specialk420
on Aug 9, 2005 -
We're looking for project tracking/resource management software for a small marketing department. What do you use, or what do you know of that's good? Alternately, what might we want to be sure to avoid? [more inside]
posted by willnot
on Aug 1, 2005 -
Just recently I started collaborating on projects with the web developers at the ad agency I work for - and quickly realized that I am out of my depth. [more inside]
posted by theinsectsarewaiting
on Jul 19, 2005 -
Blogfilter: I've been asked to monitor blogs for mentions of our company. I don't have a budget to hire a company to do this... [more inside]
posted by Atom12
on Jul 13, 2005 -
We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.
posted by bmckenzie
on Jun 15, 2005 -
Looking for a good web-based (ASP) solution for managing permision email marketing campaigns. Hunting for something that is more innovative, better priced - the Basecamp of email marketing would be perfect. Anyone have any products that they're happy to recommend, based on personal experience?
posted by will
on Jun 13, 2005 -
I do marketing for a company that manufactures and installs windows/doors/gates in Uganda (East Africa). I want to create signage to put up at construction sites to advertise that the windows (etc) are by us. Problem: as opposed to the north american constructions sites i am familiar with, site hoardings (the barrier around the site) are usually corrugated metal sheets instead of the flat, nailable/gluable wood we use at home, and lawn-type areas around construction sites are non-existent, so you can't just stick something into the ground. SO.. how to display the sign? [more inside]
posted by Kololo
on May 19, 2005 -
What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? [more inside]
posted by sharksandwich
on Apr 26, 2005 -
I've started making sorority crafts that have received a pretty good reaction from friends, and I've read a few online tutorials of how to start an online business, but I've found that posters here seem to give the best information. So what advice would you offer in terms of buying a domain, web space, shopping cart utilities, marketing, etc.?
posted by sicem07
on Apr 12, 2005 -
Looking for a copywriting workshop that doesn't suck. My jargon-addicted boss wants to leverage some capital to grow her marketing proficiencies; I'm trying to steer her in the right direction. [more inside]
posted by junkbox
on Apr 1, 2005 -
I starting making some crafts to sell at a sorority store around campus, and realized there would be a pretty good online market, so I was wondering a good way to get in contact with product wholesalers to sell online? Any other web start up advice would be appreciated.
Also, annoying second question: Is it possible to pour your own pewter keychains? Each sorority has their own symbol (lyre, crown, arrow, kite, etc.) and I was wondering they would be possible to make.
posted by sicem07
on Mar 31, 2005 -
I'm looking for a few good books or articles - either on the web, or in paper publications - about political marketing. [more inside]
posted by tozturk
on Mar 21, 2005 -
I'm trying to market cool events happening at my (reputable) workplace to families with young children, and some other cool events to young professionals. We have a lovely and responsibly kept email list here of our own constituents, but we want to expand into new territory to promote events. [more inside]
posted by By The Grace of God
on Mar 17, 2005 -
My wife sells Avon. I had the idea that since she goes door to door delivering Avon books and has created a decent client base, I could make up a snazzy flyer with cool products that the men in her customers' lives would find interesting, but probably would not have seen before (i.e. cool stuff found on the net). I don't have a ton of money to pre purchase lots of product, but probably enough to get started small scale. The men would be 30-60 I'd say. Any product Ideas? [more inside]
posted by jikel_morten
on Mar 7, 2005 -
I've searched and searched, and can't find an answer to this simple question: What was the last year in which McDonalds used the "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" jingle in a commercial?
posted by jammer
on Feb 8, 2005 -
Do you think Napoleon Dynamite is a mook? (Per the PBS Front Line "Merchants of Cool" definition of a mook).
posted by punkfloyd
on Jan 20, 2005 -
My aunt just sent me an e-mail linking to a site she set up for "Fortune Hi-Tech Marketing". Before I even brought the home page up, it felt quite a bit like Herbalife and other pyramid schemes just from reading the e-mail. Indeed, one of the first links on Google is a scam.com message board
. To save me having to sort through thousands of Fortune Marketing pages on google
, does anyone have any personal experience with this company or any information my aunt should be aware of? [more inside]
posted by Eideteker
on Jan 16, 2005 -
The Geico Caveman TV commercial.
Is it racist or just brilliant?
posted by Fupped Duck
on Jan 8, 2005 -
Is anyone out there succeeding as an affiliate marketer on the web?
Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo
on Jan 5, 2005 -
Dollar bill spam? I just got a US dollar bill with a URL on it. Going to said URL brings up the web site of a hotel in the dominican republic. Is this an actual thing? Or is this just someone having some fun? [more inside]
posted by o2b
on Dec 28, 2004 -
(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted by lola
on Dec 9, 2004 -
I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
posted by yaquina27
on Nov 27, 2004 -
I am curious, blue. Or rather, I'm curious about something on the Blue, Virtual Bartender
. How are toys like that and Subservient Chicken implemented?
posted by tommasz
on Nov 12, 2004 -
I have about 100K FF miles on USAir and I'm wondering if I should try to use them now or sit tight. Anybody else in the same boat? If so, what are you doing?
posted by stupidsexyFlanders
on Sep 20, 2004 -
hey! it's my legal birthday (long story) and i was wondering what free stuff is still out for the reaping to celebrate my slow move towards another demographic. I'm all too legal and in search of aburdity, possible pagentry, and bow to the no string attached freebie, and there ain't no denny's anyhoo.
posted by ethylene
on Sep 3, 2004 -
What marketing books have you found effective? I'm specifically looking for senior-level strategy books, more specifically in high-tech, but open to general product marketing as well. I'm thinking of things like Davidow's Marketing High Technology
or Moore's Crossing the Chasm
posted by judith
on Aug 17, 2004 -
My mother has gotten herself involved in this ACN
thing, whose 'opportunity'
page just stinks of pyramid scheme. (Her current significant other has history with another so-called 'internet business'
.) I suppose I don't have a huge problem with this alone, but the pyramid effect has set in, and I'm now receiving calls applying not-so-subtle pressure to join in, help out, save on my bills, make money, the works. On top of this, she's also asking for contact info for friends, an obvious attempt at generating leads. So, two questions - first, I'm certain this ACN thing is a scam, and would like to show my mother this, but am having trouble finding concrete proof online... testimonials, news pieces, et cetera. Can someone assist me with this? And second, how do I tell my mother, in a respectful way, to lay off the frigging marketing already?
posted by danwalker
on Aug 6, 2004 -
What are the differences between hand soap, face soap, body wash, shampoo and dish soap (among others)? Is it pure marketing BS? If I (uh, theoretically) was out of face and hand soap, could I substitute, say, shampoo in a pinch? Yes, I understand that what with free will and all, I "could" use fruit punch or pretty much anything, but I'm talking about products that will actually function as passable replacements.
posted by Sinner
on Jun 16, 2004 -
I'm helping someone trying to start up a small business. He's got a list of 50,000 opt-in email addresses and wants to send out an ad. Any idea how he can do that? (Is this even ethical? He purchsed the list from people who CHOSE to opt in for this particualr industry?)
posted by phyrewerx
on Jun 13, 2004 -
If I wanted to get a hypothetical product, created by a hypothetical design studio, in front of a non-hypothetical audience of professional and amateur video editors, how would you suggest I reach them? I have found a short-list of forums and how-to sites but feel I must be missing some other resources and/or online communities. Thnx.
posted by coudal
on Mar 23, 2004 -
My wife is considering getting into Mary Kay
. The sales pitch sounds good, and everyone she knows who's involved with it has said it's a good thing. So naturally I'm suspicious that it's too good to be true. Is there a catch? Anyone had personal experience with Mary Kay?
posted by oissubke
on Feb 16, 2004 -
In the U.S., some televised prescription drug ads tell you exactly what the drug is for. Others only allude cryptically to the drug's function. Still others just show a middle-aged, sweater-clad couple enjoying a sunset on a beach. Or Mike Ditka. Why?
posted by stonerose
on Feb 16, 2004 -
I carry a digital camera everywhere. If I was to take a picture of a newsworthy event, and say it was the only
picture and possibly of national interest, how would I go about marketing that photograph?
posted by cedar
on Feb 10, 2004 -
How do you become an internet phenomenon? I am a writer who wants exposure and my friends keep telling me to start a website. I've started many a blog--all dismal failures--and need perhaps good advice on how to (a) construct a unique, functional website that is easy to post on and (b) get exposure. Figured this was a good place to ask. Thanks!
posted by adrober
on Jan 6, 2004 -
Faux homemade posters asking "Where is my Garden Gnome" (with the URL of this site
) have been popping all over my neighborhood in nyc. On the poster (visible here
, pdf) is a toll free number
with a funny "homespun" message. This definitely has the feel of some guerrilla marketing campaign. (Who would pay for all those toll free calls...) Or is it some new hoax art project? An (inefficient) email harvester (see the disclaimer on the contact page...)? What? Anyone have any idea? (btw: there was an Oct 28th MeFi FPP
about gnomes, but the FPP link is dead... was this related?)
posted by limitedpie
on Dec 24, 2003 -
How do I make myself more marketable in the current and future IT/programming environment. [more inside] [more inside]
posted by y6y6y6
on Dec 24, 2003 -