Does anyone have any knowledge/experience as to whether the single-page + massively long copy trend for a lot of websites actually work? (Examples Included) [more inside]
What does "Direct" in Google Analytics mean? [more inside]
How I do I turn my audience into loyal fans? We have several concerts coming up, and though we've got a handle on promoting shows (getting people to come out), our questions are: (1) how do we get them to run home and tell their friends to go to our next show? (2) and how do we learn more about people who come? Looking for personal experiences from concert-goers and tips from musicians and other industries - [more inside]
Where can I find or find out about PR and marketing help for non-profits in the Washington, DC metro area? [more inside]
How should one market and price art as a young artist? My sister-in-law is a very talented young (20 y.o.) artist. She is just finishing an undergraduate program in fine arts (where she excelled, particularly in the applied courses), and is actively attempting to make a business out of selling and marketing her art. [more inside]
Is there a single online service that will allow us to release press releases in more than one language simultaneously? [more inside]
Which Bay Area college has the best Design program? [more inside]
Can you recommend a forum on Search Engine Optimization? [more inside]
Looking for ideas for, or companies that provide one-stop shopping for association/club membership benefits/perks. I run a large association of technology entrepreneurs and executives and would like to obtain or negotiate some cool additional benefits for our members. Like the kind you get when you join AAA or Diner's Club... [more inside]
Help me to become a whiz at identifying the brand of blue jean by their pocket logo. [more inside]
Where can I find B2B concepts/ideas/thought/inspiration for low/no budget promotional, marketing activities for a software company? [more inside]
Marketing Question: Suggestions needed about how I get my User Document writing course (for non-writers) in front of my target market. [more inside]
Help me think of a publicity stunt for my website. [more inside]
Looking to buy some promo pens (yeah I know, very unoriginal) but I'm looking for cheep... cheeeeap ones. Minimum amount (at least 50) and minimum price (less than $100) Checked a few sites, but nothing has caught my eye yet. Recommendations ?
I'm looking for a specific Dilbert comic from a year or two ago about English majors... [more inside]
What's the best way to get my weekly comic strip syndicated? [more inside]
How do I market my restaurant directory to restaurant owners/managers? [more inside]
Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website? [more inside]
Is the Wii marketing campaign the first game console campaign to make such a big deal about its Japanese heritage? (In the U.S., anyway.) [more inside]
Need help breaking into the Internet marketing industry. [more inside]
What is a good idea for a hypothetical product to introduce in Mexico (for a marketing project)? [more inside]
Art directors: Any books or publications that can help inspire me to create better marketing materials for a small tech company. [more inside]
Can you provide some name suggestions for a summer camp? [more inside]
How can I promote a small CD release on the extremely cheap? [more inside]
Literally. We have started a rally/day-long protest/24 hours of fun to take place at my college in Clinton, SC (population 10k). The idea is to make it viral. Not just invite everyone we know, but really work everyone to invite everyone they know. [more inside]
Sockpuppets and gaming Digg. What other tricks are being used to deceptively manipulate opinion online?
Book marketing filter: I'm helping some friends with the release of a humor book. Any great strategies? [more inside]
Point me towards catalogs (or catalog websites) that include editorial content along with the things they sell. I need this as reference material for a project I'm working on. [more inside]
Looking for an affordable solution to send out a monthly e-newsletter to 2000 people, and maintain the mailing list. [more inside]
Your favorite marketing books of all time, please. Just two requirements: One, no textbooks or "principles of marketing" books. Two, only books with actionable ideas, preferably with guidelines, even, to implement whatever strategy the author is proposing. Thanks!
I recall reading an article about the marketing side of prescription drugs. How the name, color, and shape of the pills are arrived at from a marketing point of view, specifically tailored to elicit response in the pill takers. Ring any bells?
Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
Looking for 2006 stats or reports on weblog tool market share. Ideally include installed systems like MovableType and hosted platforms like TypePad.
Please help me find information about the Best Buy "Centricity" market segmentation program -- specifically, the controversial new "customer profiles" used to identify Best Buy's most desirable demographics. [more inside]
I am currently building a 'community' website which is like the Yellow Pages with user reviews. For example, the website lists all the Florists, Plumbers, and Massage Therapists in the area, and then allows people to post a review for the particular service. The website is for a community of about 75,000 and it won't be difficult to get the word out about the website. The challenge is getting people to 'generate' the content. How can we incentivize people to write reviews? Any examples of websites that are doing this right? Most importantly, any creative ideas from the savvy marketers out there on how to get people to write reviews and generate our critical content with minimal financial incentive?
Anyone know a shopping cart with an Amazon.com-like referral system? [more inside]
What is rs6.net and why is it in so many URLs online (google search), that end up redirecting to where you actually want to go?
I just left my marketing job. What sort of information/recommendations would be useful for future job / MBA applications? [more inside]
My mom opened a mortgage broker business this year. Advertising budget is under $800/month, local radio and cable have both been unable to come in under that budget. Currently running newspaper ads in 3 or 4 pubs. No responses. Any low cost innovative ideas to help her reach potential customers?
Can anyone suggest some approaches that can be used to do market research on a niche market aside from directly contacting the customers in that market and asking the relevant questions? I'll explain in more detail... [more inside]
Is it just me, or do all technology PR people start all their explanations with the word "so"? [more inside]
What techniques do you use to gather feedback about client pitch materials before they're presented? [more inside]
So, a huge flock of very famous singing Bulgarians is about to show up on my continental doorstep... How do I put together a non-pocket-busting concert in a major city on what amounts to virtually no notice? Fundraisers-on-a-dime, rest assured, there's [more inside]
Marketing Ideas? I am looking to send out a snail-mail mailing in order to reach out to new clients for my web development company. I already have a list of contacts at several companies in my city, but I'm looking for ideas as to what to send... [more inside]
There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
What is the most efficient organizational structure for a sales department? [more inside]
How can my new site be more tell-a-friendable? I recently launched a personal ads site. When it gets a good link, memberships and traffic take off. But there's no word-of-mouth momentum and as soon as that good link disappears, things quiet back down. This may have a lot to do with the fact that telling your friends about a personal ads site can be like telling them about a new hemorrhoid treatment. What can I do to overcome this? [more inside]
How can I convince my boss to use business blogging instead of forums? Or, how can my boss get A Clue? [more inside]