Your favorite marketing books of all time, please. Just two requirements: One, no textbooks or "principles of marketing" books. Two, only books with actionable ideas, preferably with guidelines, even, to implement whatever strategy the author is proposing. Thanks!
I recall reading an article about the marketing side of prescription drugs. How the name, color, and shape of the pills are arrived at from a marketing point of view, specifically tailored to elicit response in the pill takers. Ring any bells?
Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
Looking for 2006 stats or reports on weblog tool market share. Ideally include installed systems like MovableType and hosted platforms like TypePad.
Please help me find information about the Best Buy "Centricity" market segmentation program -- specifically, the controversial new "customer profiles" used to identify Best Buy's most desirable demographics. [more inside]
I am currently building a 'community' website which is like the Yellow Pages with user reviews. For example, the website lists all the Florists, Plumbers, and Massage Therapists in the area, and then allows people to post a review for the particular service. The website is for a community of about 75,000 and it won't be difficult to get the word out about the website. The challenge is getting people to 'generate' the content. How can we incentivize people to write reviews? Any examples of websites that are doing this right? Most importantly, any creative ideas from the savvy marketers out there on how to get people to write reviews and generate our critical content with minimal financial incentive?
Anyone know a shopping cart with an Amazon.com-like referral system? [more inside]
What is rs6.net and why is it in so many URLs online (google search), that end up redirecting to where you actually want to go?
I just left my marketing job. What sort of information/recommendations would be useful for future job / MBA applications? [more inside]
My mom opened a mortgage broker business this year. Advertising budget is under $800/month, local radio and cable have both been unable to come in under that budget. Currently running newspaper ads in 3 or 4 pubs. No responses. Any low cost innovative ideas to help her reach potential customers?
Can anyone suggest some approaches that can be used to do market research on a niche market aside from directly contacting the customers in that market and asking the relevant questions? I'll explain in more detail... [more inside]
Is it just me, or do all technology PR people start all their explanations with the word "so"? [more inside]
What techniques do you use to gather feedback about client pitch materials before they're presented? [more inside]
So, a huge flock of very famous singing Bulgarians is about to show up on my continental doorstep... How do I put together a non-pocket-busting concert in a major city on what amounts to virtually no notice? Fundraisers-on-a-dime, rest assured, there's [more inside]
Marketing Ideas? I am looking to send out a snail-mail mailing in order to reach out to new clients for my web development company. I already have a list of contacts at several companies in my city, but I'm looking for ideas as to what to send... [more inside]
There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
What is the most efficient organizational structure for a sales department? [more inside]
How can my new site be more tell-a-friendable? I recently launched a personal ads site. When it gets a good link, memberships and traffic take off. But there's no word-of-mouth momentum and as soon as that good link disappears, things quiet back down. This may have a lot to do with the fact that telling your friends about a personal ads site can be like telling them about a new hemorrhoid treatment. What can I do to overcome this? [more inside]
How can I convince my boss to use business blogging instead of forums? Or, how can my boss get A Clue? [more inside]
After helping me name a surgical table (inspiring pee-your-pants laughter) I now need your help with a slogan. Comedy welcome, serious replies equally appreciated. [more inside]
I'm considering starting a small catering company. I know nothing of catering, waitering, or anything connected to the business. I just like making desserts, dips/spreads, and soups that just about everyone who's tasted 'em thinks I should sell 'em. Advice? Book recommendations? Next steps? Caveats? What should I charge? More questions inside. [more inside]
How can I best market my podcast? [more inside]
Other then releasing press releases, how would I get my business/myself interviewed or written about? [more inside]
Where do the affluent shop/hang-out online? I'm looking for examples of websites that target the wealthy. Bonus points if they are real-estate related. [more inside]
I have a gig helping someone get up to speed developing marketing capacity for a startup, and one of the first things that we're going to do is make sure good info is coming IN to the company. Please help me figure out the best tools to use! [more inside]
I own a website that targets a certain demographic / niche, how do I get my site in front of ad agencies with campaigns that target this niche? [more inside]
I'm looking for a book on how to manipulate and control a group of humans, non-physically. Governments use manipulation to convince it's citizens to agree with them. Companies invest billions of dollars into researching how to convince a consumer to buy a product. [more inside]
Does anyone have any documentation/evidence (anecdotal or otherwise) that expandable ads (banner ads that expand beyond the confines of the banner space, usually flash, usually animated) turn users off and/or drive them away? [more inside]
I've got two nickles to rub together, and like Charlie Bucket with a sweaty dollar coin going out to win the golden ticket, I too am looking for the ultimate bang for my website marketing buck. [more inside]
does anyone know what the term "interactive marketing" means? [more inside]
How would I go about selling my own barbeque/hot sauce? [more inside]
What's so special about baby skin? [more inside]
Yahoo paid search. I run online ppc marketing for my company in Europe. I have a question about the way Yahoo make us pay our bills and manage our account. [more inside]
Collaboration tool/CMS for building HTML emails needed. [more inside]
Why does (what is the psychology of) Starbucks thrive(ing) selling coffee that, it would seem, most people find less than ideal? [more inside]
Are there any good, (preferably free) resources on ebook promotion and marketing on the internet or elsewhere? What would fellow MeFi's say is the formula for successful ebook marketing? [more inside]
I'm looking for quality business awards or publicity opportunities - things I can apply for that might bring some more recognition to some of the businesses that I'm involved in. [more inside]
Who puts up all those wheatpaste posters on the streets of NYC? Is it legal? Do they have permits? Can anyone do it?
How do I pull off the sales event of the year? I have been put in charge of my company’s fiscal year end sale/open house. The purpose of this event is to generate sales (both immediate and future). We sell specialized machinery to hobbyists and professionals. This will be an opportunity for our local customers to come and see our show room and get great end of the year deals. This will also be marketed to our national customers. They will be able to call in and get the same deal as someone attending our event. We have the opportunity to market to several types: people in our database that have purchased a tool from us in the past, people in our database that have a deposit on a machine, people in our database that have expressed interest in our machinery in the recent and far past. I have several questions that hopefully this knowledgeable group can answer. [more inside]
I need new ideas and different angles to website promotion, and since I don't have two nickles to rub together, it's gotta be free. Help me Obi-Wan-Kenobi, you're my only hope! [more inside]
CEO-Filter: Advertising Question: How to I reach my intended audence? [more inside]
What are the repercussions of an offer for a famous public company by an unknown one? [more inside]
Introvert. Fear of public speaking. Marketing degree. Successful career in sales possible? [more inside]
Any actual, personal experience with famous "Marketing genius", Jay Abraham? Or do you know somebody who actually used his consulting services? [more inside]
Blogging MeFites, have you been approached by companies to receive samples and write about their products? What are some do's and don'ts when it comes to interacting with bloggers for this purpose? [more inside]
Can any one explain 12 Daily Pro ? a family member has invested several thousand dollars. Is it legitimate? [more inside]
MarketingFilter: My wife has opened a hair salon specializing in cutting children's hair. We've done a few marketing efforts already but the results have been less than I'd hoped and I'd like to see if there are some other good ideas to explore. [more inside]
How do I get people to purchase my chocolate bars? [more inside]
Why do news releases really end with -30-? I know the rumours, but I'm looking for evidence-based references. [more inside]