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5 posts tagged with marketing by Shepherd.
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What to expect at a university comms/marketing position?

I've been hired to be the Director of Marketing for a humanities faculty at a small but prestigious North American university. I've spent the last nine years at a mid-sized national ad agency. I start in two weeks. What should I expect in my new position? [more inside]
posted by Shepherd on Jun 16, 2014 - 22 answers

Staying abreast of the ads that are best

I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
posted by Shepherd on Apr 22, 2010 - 3 answers

Ads where a word is worth 1000 pictures

Great text-driven (print) ads from 2009? [more inside]
posted by Shepherd on Dec 15, 2009 - 5 answers

But... how new is it? And IS it truly "improved"?

Contemporary reading on ethics in marketing? [more inside]
posted by Shepherd on Oct 7, 2008 - 4 answers

Low-cost marketing ideas for an off-beat graphic novel

What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted by Shepherd on Feb 29, 2008 - 12 answers

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