I am working out a standard operating procedure/system for a referral marketing program with a partner firm and seeking a useful web-based or software system to track signposted, offline referrals. We are thinking of using a discount code or something along those lines but I am dealing with some distrust from my partner about how we reliably continue to track referrals through the lifetime of the sales relationship. Is this going to be based on trust or are there electronic or other systems I should be looking into?
I have been asked to put together a package to find publishing companies to sponsor some work of a non-profit - also called corporate underwriting. It's not publicists I want, I think I need marketing departments. I have a few questions on how to do this... [more inside]
I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
I have just been fired. I now want to transition into creative brand management and marketing immediately. [more inside]
How do I find an advertising sales agent who can represent a weekly commercial radio show to advertisers in the San Francisco-Bay Area market. of course there's [more inside]
I have realized though I still love broadcast journalism I am really interested in media business management and brand management. How do I get more training in these areas? [more inside]
Where can I find or find out about PR and marketing help for non-profits in the Washington, DC metro area? [more inside]