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I recall reading an article about the marketing side of prescription drugs. How the name, color, and shape of the pills are arrived at from a marketing point of view, specifically tailored to elicit response in the pill takers. Ring any bells?
posted by sharksandwich on Oct 2, 2006 - 1 answer

What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? [more inside]
posted by sharksandwich on Apr 26, 2005 - 20 answers