I run a small monthly arts event. We do publicity with posters and online through social media (no budget for buying ads) and also have an sponsorship with a local radio station to promote us online and on-air. When I say "we" I mean "me" because I'm the only one who handles all that. We have a website, Twitter, Facebook that I keep updated. But a few people have told me I should collect attendees' email addresses and keep a list and send out notifications that way. [more inside]
Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
How critical was being continually physically present for readings, signings, interviews and other events to the success of a book? Was most of your successful promotional efforts in the first year online or over the phone? [more inside]
I'm looking for original self-marketing ideas for a writer and/or a designer. Okay, social media is important: Design your own page, update it frequently and get your friends to like it and promote it to their friends. But I'm looking for those kinds of tips that you've read and thought to yourself "Well that's original!". Something on par with Nine Inch Nails'/H2DA/Radiohead's decision to give their music for free "lest they come to the unique live concert experience" marketing ploy. Have you ever come across a Seth Godin or a Malcolm Gladwell book (or anything else) and was struck by something interesting?
I am paying someone to write and distribute a press release. They want money upfront so they can pay for 'media licences'. What are media licences? [more inside]
How do you track your marketing efforts to potential clients as a freelancer? [more inside]
I have a two part question. I've just interviewed well known performer who has just released his first solo CD. He owns all of the rights to the lyrics and music, and his own company published the CD. A radio station I'm associated with plans to put the interview online, as well as broadcast it within the week. If the musician is OK with me putting it on my own website, how might it drive traffic to his site and my site? And is there anything extra I can to make it attract listeners and drive that traffic? [more inside]
I am currently finishing up a program to become a certified dog trainer, and will soon be thrown out into the world to do what I will. I am not assuming that this will be a full time gig to begin with, and figured that I would do classes or private lessons on the side for a while. How can I do a successful job of marketing myself for these kinds of things? I have a couple of specific questions. [more inside]
Exploring offer for a podcasting gig with a music label, but I have no agent - how do I proceed? [more inside]
Last winter, our small-town nonprofit arts organization decided it wanted to do something during our long dark winters to bring people together to be creative in its gallery space. Thus was born free weekly drop-in adult creative time. Problem is, people don't go. How do we change this? [more inside]
Give me your great ideas for promoting winter cycling in frigid Wisconsin! [more inside]
Help me ask for a promotion and raise at my performance appraisal. I'm already doing the job, I just want the title and salary to go with it. I was hired three months ago and made the mistake of not negotiating when I was hired. What can I do now? [more inside]
Should I keep my interesting lower paid job with a great mentor or apply for the promotion with better title, more money?
Should I keep my interesting lower paid job with a great mentor or apply for the promotion with better title, more money? [more inside]
What exactly are the mechanics of self-promotion? [more inside]
Any advice on designing/ordering promotional postcards? [more inside]
How in the world can I successfully promote / market my business with little to no advertising budget? (which will, of course, change, when we get more customers). Especially since I am NOT a marketing expert in any way, shape, or form? (description of the business and more details inside) [more inside]
My mom is a singer/songwriter. She asked for some help with some online-marketing, website-redesign etc type ideas, and I said "sure"! She's now got me hooked up with a whole list of "tasks" that are really beyond my skillset, and interests, and has set it up for me as a 20-hr per week job (since I'm only working part-time). I'm sure there are people who'd love to do this as an internship (she's even willing to pay!), who are interested in music/music promotion -- what are they called, how can I find them, and how do I convince my mom that she'd be better-served hiring them? [more inside]
How can I get the inside scoop on the business of selling art? [more inside]
What blogs / sites make you say "I want to hire this guy!". What is it about those sites that makes you say this? If and when my next employment search comes up, I would like to have a web presence that gives prospective employers a window into my work, thoughts, outlook, etc. I am looking for blogs that do a great job at selling the author to potential employers. I am interested in content but also the sites presentation and functionality. I am more interested in business related blogs rather than designer / portfolio types sites, but will take all comers. Blogs that incorporate photos of the author would be a bonus. Help me find examples of great personal salesmanship on the web.
As an 18-year old male I received a free razor from Gillette. Internet digging tells me Gillette uses an outside source to determine men's birthdays, but no one actually knows. There are tons of blog comments, all of which can be summarized as either "Maybe it's Selective Service" or "Yeah, I got one too, X years ago!" How do I get myself back on the list of 18-year olds for the next razor shipment?
After a year and a half of teaching myself to do balloon art, I bit the bullet and went to clown school! It was a ton of fun, and I am now officially a clown! The problem is that now I have to book some gigs! I have a website, a Twitter account, aFacebook page, and business cards on the way. Still, I don't really know how to market myself effectively. It's a competitive market (NYC) so I'm wondering what I can do to get the word out! [more inside]
I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
We have a great opportunity to promote our fledgling video production company with a booth at a large concert. But we're not sure exactly what to do with it. [more inside]
I'm trying to locate a couple of case studies that speak to old school traditional marketing versus the benefits of new media and integrated marketing campaigns ... especially online marketing. Googling has left me wanting, does anyone know of any such case studies available online?
How should we make the most of our business trip? Two partners and I are visiting NY next week for a client meeting. (We're normally in London and US West Coast.) We may have a spare couple of days, and I'd like to make those as productive as possible from a networking perspective. Suggestions? (More inside.) [more inside]
I have a book (non-fiction) coming out that combines environmental history with science and food culture. (The book is about bananas; I don't know if I'm allowed to post a link to my Web site, so I'll refrain.) I've been reading about "blog book tours," where authors work with bloggers to provide interviews, excerpts. or just about anything else relevant to a specific blog's audience. So...I'm asking for people's favorite science (specifically natural science), environmental, and food (food culture and eclectic stuff) blogs. Thanks.
What blogs/online magazines can I contact to promote a firm that specializes in modern residential architecture?
I'm compiling a list of architecture sites/blogs/magazines to promote the architecture firm I'm working for. The firm does idiosyncratic, residential work that is a modern take on generic residential vernacular (their houses look a bit like Atelier Bow-Wow's residential design). What publications and blogs should I get in touch with? [more inside]
How I do I turn my audience into loyal fans? We have several concerts coming up, and though we've got a handle on promoting shows (getting people to come out), our questions are: (1) how do we get them to run home and tell their friends to go to our next show? (2) and how do we learn more about people who come? Looking for personal experiences from concert-goers and tips from musicians and other industries - [more inside]
Where can I find B2B concepts/ideas/thought/inspiration for low/no budget promotional, marketing activities for a software company? [more inside]
How can I promote a small CD release on the extremely cheap? [more inside]
I need new ideas and different angles to website promotion, and since I don't have two nickles to rub together, it's gotta be free. Help me Obi-Wan-Kenobi, you're my only hope! [more inside]
I'm trying to market cool events happening at my (reputable) workplace to families with young children, and some other cool events to young professionals. We have a lovely and responsibly kept email list here of our own constituents, but we want to expand into new territory to promote events. [more inside]
How do I get a hypothetical product in front of an actual audience of pro and amateur video editors?
If I wanted to get a hypothetical product, created by a hypothetical design studio, in front of a non-hypothetical audience of professional and amateur video editors, how would you suggest I reach them? I have found a short-list of forums and how-to sites but feel I must be missing some other resources and/or online communities. Thnx.