PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie on May 12, 2009 - 7 answers

I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
posted by diode on Mar 10, 2009 - 0 answers

What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
posted by AceRock on Dec 27, 2008 - 1 answer

Is there a continually-updated ebook about AdWords/Paid Search marketing that's worth buying? [more inside]
posted by mamessner on Sep 24, 2008 - 1 answer

Yahoo paid search. I run online ppc marketing for my company in Europe. I have a question about the way Yahoo make us pay our bills and manage our account. [more inside]
posted by superfurry on Mar 23, 2006 - 4 answers