10 posts tagged with marketing and music. (View popular tags)
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truth/data backing up my intuition on gender marketing & music?

I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up. As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
posted by ferdinandcc on Aug 2, 2013 - 16 answers

 

Need help with a podcast

Exploring offer for a podcasting gig with a music label, but I have no agent - how do I proceed? [more inside]
posted by cartoonella on Mar 1, 2012 - 4 answers

Who wants to be a music promoter (because I don't)?

My mom is a singer/songwriter. She asked for some help with some online-marketing, website-redesign etc type ideas, and I said "sure"! She's now got me hooked up with a whole list of "tasks" that are really beyond my skillset, and interests, and has set it up for me as a 20-hr per week job (since I'm only working part-time). I'm sure there are people who'd love to do this as an internship (she's even willing to pay!), who are interested in music/music promotion -- what are they called, how can I find them, and how do I convince my mom that she'd be better-served hiring them? [more inside]
posted by thebazilist on Jun 9, 2010 - 8 answers

"Hey, what time is it?" "What?" I SAID, WHAT TIME IS IT?" "HUUUUH???"

What's the psychology behind EXTREMELY loud music in nightclubs, concerts, and even some stores? [more inside]
posted by sixcolors on Nov 24, 2008 - 29 answers

Need a MySpace plugin

Looking for a MySpace program similar to Comment Laser. [more inside]
posted by KevinSkomsvold on Aug 13, 2008 - 1 answer

How I do I turn my audience into loyal fans?

How I do I turn my audience into loyal fans? We have several concerts coming up, and though we've got a handle on promoting shows (getting people to come out), our questions are: (1) how do we get them to run home and tell their friends to go to our next show? (2) and how do we learn more about people who come? Looking for personal experiences from concert-goers and tips from musicians and other industries - [more inside]
posted by barmaljova on May 20, 2007 - 31 answers

How do I cheaply promote a compilation CD?

How can I promote a small CD release on the extremely cheap? [more inside]
posted by cortex on Nov 9, 2006 - 19 answers

Emergency fundraising for a major performance: can it be done?

So, a huge flock of very famous singing Bulgarians is about to show up on my continental doorstep... How do I put together a non-pocket-busting concert in a major city on what amounts to virtually no notice? Fundraisers-on-a-dime, rest assured, there's [more inside]
posted by mykescipark on Aug 17, 2006 - 7 answers

How to find cliche background music that sounds like fake old TV commercials

Audio Production filter: I'm looking for background music for an audio project. The problem is, I don't know how to describe it. It's what I would call '1950's americana marketing music' or maybe 'bouncy happy super-retro cliche music'. See inside for a link to an example... [more inside]
posted by Wild_Eep on Aug 20, 2005 - 19 answers

The most egregious use of a song in a commercial/movie/tv series?

(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted by lola on Dec 9, 2004 - 72 answers

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