I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up.
As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right
for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
posted by ferdinandcc
on Aug 2, 2013 -
Exploring offer for a podcasting gig with a music label, but I have no agent - how do I proceed? [more inside]
posted by cartoonella
on Mar 1, 2012 -
My mom is a singer/songwriter. She asked for some help with some online-marketing, website-redesign etc type ideas, and I said "sure"! She's now got me hooked up with a whole list of "tasks" that are really beyond my skillset, and interests, and has set it up for me as a 20-hr per week job (since I'm only working part-time). I'm sure there are people who'd love to do this as an internship (she's even willing to pay!), who are interested in music/music promotion -- what are they called, how can I find them, and how do I convince my mom that she'd be better-served hiring them? [more inside]
posted by thebazilist
on Jun 9, 2010 -
What's the psychology behind EXTREMELY loud music in nightclubs, concerts, and even some stores? [more inside]
posted by sixcolors
on Nov 24, 2008 -
How I do I turn my audience into loyal fans?
We have several concerts coming up, and though we've got a handle on promoting shows (getting people to come out), our questions are: (1) how do we get them to run home and tell their friends to go to our next show? (2) and how do we learn more about people who come? Looking for personal experiences from concert-goers and tips from musicians and other industries - [more inside]
posted by barmaljova
on May 20, 2007 -
Audio Production filter: I'm looking for background music for an audio project. The problem is, I don't know how to describe it. It's what I would call '1950's americana marketing music' or maybe 'bouncy happy super-retro cliche music'. See inside for a link to an example... [more inside]
posted by Wild_Eep
on Aug 20, 2005 -
(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted by lola
on Dec 9, 2004 -