I am paying someone to write and distribute a press release. They want money upfront so they can pay for 'media licences'. What are media licences?
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posted by popcassady
on Jun 15, 2013 -
6 answers
I've got a very eclectic resume: 5-7 years of experience in several different fields at once, because I have had multiple simultaneous jobs. Now I'm looking for a new gig, and I think I have a lot to offer, but I'm not sure how to market the breadth of my skills.
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posted by overeducated_alligator
on Jun 1, 2013 -
4 answers
Help me calibrate my "media impressions" scale. I'm frequently the recipient of internal company memos that describe the success of various marketing campaigns in terms of their number of media impressions. The numbers are typically in the millions or tens of millions. My problem is have no idea what is considered to be large campaign, either in absolute terms or relative to the size of the market being targeted.
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posted by FishBike
on May 23, 2013 -
5 answers
Mefites, can you help me come up with a quick and dirty way to download the text of all the comments and posts from a given Facebook Fan page? I'm trying to do a word cloud visualization of our Facebook presence. Thanks.
posted by trbrts
on May 20, 2013 -
6 answers
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into?
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posted by pwnguin
on Jan 19, 2013 -
12 answers
I was hoping to be offered a writing job on the editorial side, but instead I'm going to be on the business/advertising side. What does this mean for me?
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posted by Michael Pemulis
on Aug 10, 2012 -
6 answers
I'm in contention for a job as a social media marketing and advertising representative at a medium sized music hardware-related company. Basically, I haven't found a great idea of how much I should ask for as far as salary. Additionally, I don't know what else to ask for in this job as I've never held a salaried position in my life.
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posted by j0hn0b
on Aug 1, 2011 -
16 answers
I am interested in learning more about legitimate old-school marketing applied to the web, including how it relates to SEO, web analytics, usability testing, email campaigns, social media, etc. I'm looking for books and other resources to help me learn the basics of both technology and philosophy.
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posted by joshrholloway
on May 29, 2010 -
2 answers
A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc.
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posted by soviet sleepover
on Apr 26, 2010 -
14 answers
How can I narrow down a search for a specific company in a foreign country (in this case Brazil).
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posted by AJtheadguy
on Apr 7, 2010 -
4 answers
Digital marketing filter. So what resources other than the obvious (mashable, etc) should I be reading in my position as digital marketing mgr for a consumer brand? Books, websites, podcasts - everything is welcomed.
posted by UMDirector
on Apr 2, 2010 -
4 answers
What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse?
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posted by delosic
on Aug 26, 2009 -
4 answers
Suggest a model for a money-making, or at least self-sufficient, website dedicated to a region or small city something like "Mayberry Online." Probably advertising driven, dedicated to news, events, listings, but with active forums for 'consumer gripes,' local politics, advice columns, restaurant reviews, arts, sports, health, pets & wildlife. Think 'city paper' or alternative press but online, with an active Craigslist component. Any thing like that out there? Suggestions on website design/creation/start-up consultants would be an added bonus. Links please to worthy existing sites that fit the bill. And, TIA
posted by NorthCoastCafe
on Aug 17, 2009 -
12 answers
What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)?
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posted by philrj
on May 17, 2009 -
8 answers
I'm trying to locate a couple of case studies that speak to old school traditional marketing versus the benefits of new media and integrated marketing campaigns ... especially online marketing. Googling has left me wanting, does anyone know of any such case studies available online?
posted by wmeredith
on May 1, 2008 -
2 answers
I have been asked to put together a package to find publishing companies to sponsor some work of a non-profit - also called corporate underwriting. It's not publicists I want, I think I need marketing departments. I have a few questions on how to do this...
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posted by parmanparman
on Apr 9, 2008 -
1 answer
Is there a single online service that will allow us to release press releases in more than one language simultaneously?
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posted by beaucoupkevin
on Apr 26, 2007 -
1 answer
There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
posted by Elle Vator
on Jul 7, 2006 -
14 answers
Other then releasing press releases, how would I get my business/myself interviewed or written about?
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posted by Izzmeister
on May 29, 2006 -
15 answers
Who puts up all those wheatpaste posters on the streets of NYC? Is it legal? Do they have permits? Can anyone do it?
posted by jimmydare
on Mar 1, 2006 -
3 answers
