I'm trying to locate a couple of case studies that speak to old school traditional marketing versus the benefits of new media and integrated marketing campaigns ... especially online marketing. Googling has left me wanting, does anyone know of any such case studies available online?
posted on May 1, 2008 - 1 answers

I have been asked to put together a package to find publishing companies to sponsor some work of a non-profit - also called corporate underwriting. It's not publicists I want, I think I need marketing departments. I have a few questions on how to do this... [more inside]
posted on Apr 9, 2008 - 1 answers

I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
posted on Apr 3, 2008 - 23 answers

Is there a single online service that will allow us to release press releases in more than one language simultaneously? [more inside]
posted on Apr 26, 2007 - 1 answers

Has anyone seen this commercial? [more inside]
posted on Oct 4, 2006 - 37 answers

There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
posted on Jul 7, 2006 - 14 answers

Other then releasing press releases, how would I get my business/myself interviewed or written about? [more inside]
posted on May 29, 2006 - 15 answers

Who puts up all those wheatpaste posters on the streets of NYC? Is it legal? Do they have permits? Can anyone do it?
posted on Mar 1, 2006 - 3 answers