What are the best interactive marketing resources available to learn from in a hurry? [more inside]
Is now a good time to get into the online advertising business for an "interactive" agency? What's the forecast for this industry? [more inside]
Online marketing - tools for keeping track of the tools? [more inside]
What does "Direct" in Google Analytics mean? [more inside]
There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
does anyone know what the term "interactive marketing" means? [more inside]