The boss has assigned me a project that boils down to a marketing "dashboard," the two key features of which are viewing our Google Analytics and an advertising calendar in one space. How can I pull it off? [more inside]
posted by sjuhawk31 on Jul 20, 2009 - 7 answers

What are the repercussions (if any) of bad Search Engine Optimization (SEO) techniques? [more inside]
posted by jim.christian on Apr 12, 2009 - 10 answers

I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
posted by diode on Mar 10, 2009 - 0 answers

Two Questions: 1. Which agency is responsible for all the marketing for Google thus far? 2. What is the purpose and objective of Google Creative Lab? I can't get any data even on Google.
posted by seeminglee on Oct 17, 2007 - 5 answers

What does "Direct" in Google Analytics mean? [more inside]
posted by quiverandquill on May 21, 2007 - 4 answers

Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website? [more inside]
posted by paulinsanjuan on Jan 6, 2007 - 7 answers

Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted by mygothlaundry on Sep 27, 2006 - 12 answers

Is anyone out there succeeding as an affiliate marketer on the web?

Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo on Jan 5, 2005 - 6 answers