Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
I'm doing the ground work in setting up a small side business. This business would target a specific demographic with a defined subset of residential design services. I feel compelled to do a 'rate card' but I wonder if anyone here has experience with using a rate card as a service provider. Trying to figure out pros and cons and whether I've missed something. As a consumer, I think I'd love to see some up-front rates but I know that, realistically, it would keep me from hiring someone if I felt like I couldn't afford them (even if I could). [more inside]
The management software my company uses recently added the ability to send messages via SMS to our clientele. We've signed up and it's tested well, but we're not clear on the legality of sending business correspondence messages (no marketing, simply "Your rent is due, please call # or pay online @ oursite.com/pay") without the client expressly opting in for SMS messaging. Do we need to have everyone opt-in or are non-marketing messages for the purpose of communicating legitimate business notices exempt? [more inside]
A restaurant in my town is closing down for 2 months. Our facility (1 lunch outlet, 3 dinner outlets) desperately wants to pick up the bulk of their business. But how? More below the fold... [more inside]
My dad runs a small business in the Bay Area, California, repairing laser printers and copiers and selling toner cartridge. The repairs take place on-site, and usually are for other small businesses; home printers are generally too cheap to be worth repairing, and you can't get parts. The company consists of him, a printer repair technician, the occasional contract technician, and an answering service for backup. My dad is not technologically saavy, but he can use email (Outlook, arrgh), ACT (sort of), and our user-friendly scanner. He recently got interested in DemandForce as a possible marketing company to attract new business, but the reviews I have read have made me deeply skeptical. So, does anyone know of a great marketing company for a small business providing services and supplies? What should my dad look for and look out for? Advice is welcome, but specific recommendations of marketing companies (especially that you still use) are what I'm most looking for.
My small business used to rank really well for hundreds of terms. But I've dropped for some major terms and been obliterated for others. How do I fix this? [more inside]
A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence! Here's the story: Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement. Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options? Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
With a couple of friends we are building a very sophisticated system that we believe is vastly superior to anything currently on the market. Our aim are independent financial management companies of any size in Europe (those non-bank companies that manage people's investments by buying and selling stocks, bonds, funds,...). The current market practice heavily penalises the small companies and only few of them can afford a good system. We want to change that. [more inside]
What do I need to know about promoting my small online business using Google AdWords? [more inside]
Give me your opinion about my stupid smart business name idea. [more inside]
I am running a Chinese school in Beijing now to teach mandarin. Even it can not earn a lot of money right now, I still love this job and want to help more people learn Chinese and experience life in China. I really need help to develop the school, so that will be good if any one can give me some ideas for marketing on low budget to expats in Beijing for a mandarin school. Thanks!
So a hobby I've picked up to help wind down in the evenings has started to produce items that might actually be sell-able. This is a new experience for me and I am at a loss as to what to do next. [more inside]
How do I find a salesperson? How do I pay them? What kind of freedom do I give them? How can I make it worth their while so it can be a long term relationship? I believe there are people out there interesting in helping me, but I've never been able to figure out how to find them. One man bands do everything but seem to burn out faster, and I don't want to do that. I need help. [more inside]
In my town, there's a Shell station on one corner of the intersection. On another corner of the same intersection, another Shell. There're also two Woolworths right across the street from each other, and two Pizza Huts. Why? Does anyone out there have any idea? I mean, any ACTUAL idea, not just supposition? Maybe someone who works in marketing, or urban planning? Also, are there any resources I could read that explain these kinds of business decisions? I've looked online and can't find any information. Thanks very much.
What are some of the best books on marketing? [more inside]
Existing Corporate Marketing Plans [more inside]
What are the best ways to promote my Google+ Page as a moderate size CPG business? [more inside]
I have an internet marketing concept that might be useful. Unfortunately this is not my field and I'm in over my head. What are some steps I can take to turn my concept into reality. [more inside]
What do we need to do to prepare for and take fullest advantage of an upcoming magazine article that's going to feature our small, family-owned retail business? [more inside]
I'm trying to come up with some creative ways to use QR codes to generate business or buzz or whatever I can do to promote my business. [more inside]
How to deal with rejection when marketing myself via email in the entertainment industry? And how can I have more success? [more inside]
Two Questions about Facebook Fan Pages: 1. How can I best track the number of times a posted video is played? 2. What is going on with "Impressions"? [more inside]
Overstock.com has just started something called the "Main Street Initiative" where they create and promote small business microsites. I have a few questions about this. [more inside]
Please post examples of businesses, anywhere on earth, using Facebook in a very effective way. I'd very much prefer examples of businesses **you** watch and use and the reasons **you** really like how that business uses Facebook. (I'm really not interested in examples of businesses using Facebook in a poor way - I can find those without help!) I'm looking for great examples to show a business owner friend who is not quite using Facebook effectively.
My customers get great bribes! How can I overcome this ethically? [more inside]
Is there such thing as a business contract "headhunter" or someone who would find us contracts for our business and take a cut of the contract, then go on their merry way -- sort of like an agent the way actors have agents? [more inside]
YANA Image Consultant: What's the best way for a Jack of all Trades to present himself online? [more inside]
Looking for an inexpensive place to buy up-to-date B2B leads. I'm familiar with InfoUSA, Hoover & Zoom Info. Any other suggestions? It would be great to buy a lead list that had email addresses, website info, and the right contact. Again, we are just targeting small town America. Dentists, Carpet Cleaners, Auto Dealerships, Plumbers, etc... Thanks!
How in the world can I successfully promote / market my business with little to no advertising budget? (which will, of course, change, when we get more customers). Especially since I am NOT a marketing expert in any way, shape, or form? (description of the business and more details inside) [more inside]
What do you wish you had known before starting your...startup? [more inside]
How do you make sure a business idea has merit before running with it? [more inside]
How can I get the inside scoop on the business of selling art? [more inside]
I want to start an "I will sell your stuff on Ebay" service in my town. What should I know about this before proceeding? [more inside]
How do you market a new blog? [more inside]
Italian speakers/readers/writers: my client is naming his new business "Studio Della Statua" or "Studio della Statua". I know that in English, the second capitalization scheme would be fine, but... [more inside]
Is it possible the 14,000 postcards we sent were not delivered by the USPS? How would I find out? [more inside]
Creative marketing types: Looking for creative ways to "stay in front" of my clients! [more inside]
London/UK/Fashion mefites - I require help on moving a fashion business and marketing it to the USA [more inside]
I have a service that targets a small group of businesses. I need to figure out how to market to them, can someone give me some recommendations? [more inside]
Tonight someone mentioned to me a study that boiled down to the idea that businesses that keep up with their marketing in a recession tend to bounce back better, or survive better. This makes sense to me, but he doesn't have a cite for study, and I'm curious. Does anyone have an idea of where this might have been, or any other study along those lines?
Taking on the juggernaut that is Ebay? [more inside]
How do I start marketing a dentist? [more inside]
Do online companies need 800 numbers if most of their sales are online from their website?
What kinds of advertising options should a new internet startup offer its customers and how should they be priced?
What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
I'm looking for some freely available online business plan templates for a quasi-client who wants to start a training business catering to IT project management in government. [more inside]
How would I figure out how big the market is for iPhone apps that are basically collections of videos? [more inside]
After a year and a half of teaching myself to do balloon art, I bit the bullet and went to clown school! It was a ton of fun, and I am now officially a clown! The problem is that now I have to book some gigs! I have a website, a Twitter account, aFacebook page, and business cards on the way. Still, I don't really know how to market myself effectively. It's a competitive market (NYC) so I'm wondering what I can do to get the word out! [more inside]
How do I create a YouTube channel to promote my business? [more inside]
I am the creator of the largest Facebook Sushi page (with 900,000+ fans); If you were me, what would you do with this power and responsibility? :) [more inside]
If you were starting a business in the current economic climate and you had $25k-50k start up capital, what type of business would you start? [more inside]
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