Hi MeFi, I need to quickly get up to speed with both the basics and the latest trends in marketing brand management. Can you recommend some resources I can dig into over the weekend? My goal is to know and be able to intelligently reference terms, concepts and especially relevant thought leaders in this area. Thank you so much in advance for your suggestions!
I'm hoping to someday change careers into a more writing-focused field. The advice for this is always "start a blog and join Twitter." I would like to do both of these things, but I have so many interests, and such difficulty thinking about how any of them would translate into a blog, that I'm stuck at the screening phase. How to pick one? [more inside]
My parent company is implementing a rebrand based on a design I made for a project I worked on years ago, all without my knowledge. They have acknowledged this, and it seems like they are oblivious that this is a problem for me. I have made my feelings known to my boss, and am waiting for further developments. I don't know what to do next. Do I have any rights? What are my options? Backstory follows. [more inside]
I'm looking for examples of well known corporations or marketing brand names that are some variant of, or conceptually related to "One": [more inside]
I'd like to get some help for a new trendy, southeast Asian restaurant name. The restaurant will be limited service (fast-casual), similar to a Chipotle. Some names that I like: 1) Papaya 2) Spice 3) Samosa Any help would be greatly appreciated. Let me know if you have questions, and I can try to answer them. Thanks! Eric
What are brand identifiers that are not logos? such as Starbuck's green straw and Apple's white earphones [more inside]
Help me deal with my proliferation of webcomics. [more inside]
What are some small/medium-sized cities who have gone through re-branding exercises and come out successful? [more inside]
How do they come up with brand names for drugs? [more inside]
Launching a global internal website...how best to market it? [more inside]
I'm in the market for a domain name for my law firm, and I'm looking for terms that will occur to the relevant demographic. [more inside]
What Are Some Creative Ways To Get People Interested In A Giving Campaign? [more inside]
What is a good name for a law firm focusing on consumer debt relief, both bankruptcy and collection abuse? [more inside]
Your tips on personality branding plus Facebook and Twitter [more inside]
Help me come up with a funny campaign ad targeted to high schoolers to clinch the Student Body President election. [more inside]
Non-profit agency in Seattle area looking for an amazing, creative, local re-branding/marketing group with experience working with non-profits. Any recommendations based on personal experience, salacious gossip or back-fence chatter?
I've been put in charge of coming up with a consistent look for my print shop's promotions and signage--branding, I guess. [more inside]
Which notable products or brands do people in other countries love to buy and consume, even though they are not popular or common in their country of origin? [more inside]
Is there a name for a tagline or slogan made of several independent words that form a descriptive phrase? And do you have any examples of it in use? [more inside]
My company has developed a case management tool that has been in use for a number of years, and has never had a name. I want to start marketing it, register a domain name, get a logo developed, brochures and turn it into a brand. I would like something eponymous, and to that end I came up with the name “Preside” (as in preside over a case). I’m not that enamoured with it, and the developers hate it- but can't give me a reason. Can the hive mind think of something better? Or is “Preside” OK or just too awful? I can’t continue referring to the software as “our case management application”
Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
I'm about to launch a new business as a wedding photographer but I need your opinion on a name. You see, I like "Walljm Photography", but walljm isn't really a word. :) So the question is, if you were looking for a photographer, would the name "Walljm Photography" put you off? Or would it not matter? [more inside]
I humbly and politely request your input on my forthcoming character-related logo wear apparel marketing. T-shirts, sweatshirts, keychains, hats, etc., featuring a character I created. [more inside]