Financial modeling for product managers [more inside]
First year in marketing: Please recommend books on physiological based marketing / buying techniques?
First year in marketing: Please recommend books on physiological based marketing / buying techniques? [more inside]
What do you wish you had known before starting your...startup? [more inside]
Something I've been involved in for several years has been getting a lot of publicity lately. And I've just been told that it is about to get some national publicity within the week. [more inside]
Do you know any books that have blurbs on the back which incorrectly describe the plot of the book? [more inside]
Help me find websites that are devoted to promoting an individual book. [more inside]
I have been asked to put together a package to find publishing companies to sponsor some work of a non-profit - also called corporate underwriting. It's not publicists I want, I think I need marketing departments. I have a few questions on how to do this... [more inside]
What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
I have a book (non-fiction) coming out that combines environmental history with science and food culture. (The book is about bananas; I don't know if I'm allowed to post a link to my Web site, so I'll refrain.) I've been reading about "blog book tours," where authors work with bloggers to provide interviews, excerpts. or just about anything else relevant to a specific blog's audience. So...I'm asking for people's favorite science (specifically natural science), environmental, and food (food culture and eclectic stuff) blogs. Thanks.
Online marketing - tools for keeping track of the tools? [more inside]
What marketing books have you found effective? I'm specifically looking for senior-level strategy books, more specifically in high-tech, but open to general product marketing as well. I'm thinking of things like Davidow's Marketing High Technology or Moore's Crossing the Chasm Thanks!