Though I've been working with web development since the 90's, I have a hands-on knowledge gap when it comes to internet marketing techniques like SEO, Adwords, analytics and the like. What are the best sources, free or paid, to learn more? I've been looking around for good resources, but it looks like this field is dominated by crooks. Any recommendations of books and sites written by reputable professionals is appreciated. I'm also a big fan of video lectures, if you know of any.
posted by falameufilho
on May 18, 2012 -
I am interested in learning more about legitimate old-school marketing applied to the web, including how it relates to SEO, web analytics, usability testing, email campaigns, social media, etc. I'm looking for books and other resources to help me learn the basics of both technology and philosophy. [more inside]
posted by joshrholloway
on May 29, 2010 -
I am looking for an email management program (like campaign monitor) that also includes email analytics (like google analytics) and project management tools (like basecamp). I am in a small marketing department at a non-profit that relies heavily on email (100K+/month messages sent).
My google-fu has failed me so far, I can't find anything that has all three components. Does anyone know of a one stop shop that does this? Also open to a using several programs as long as we can get them to work with each other.
posted by Incy
on Oct 21, 2009 -
The boss has assigned me a project that boils down to a marketing "dashboard," the two key features of which are viewing our Google Analytics and an advertising calendar in one space. How can I pull it off? [more inside]
posted by sjuhawk31
on Jul 20, 2009 -