A restaurant in my town is closing down for 2 months. Our facility (1 lunch outlet, 3 dinner outlets) desperately wants to pick up the bulk of their business. But how? More below the fold... [more inside]
posted by kpetrich
on May 28, 2014 -
I recently moved to a new city and am job hunting. I think I'm coming up against something in my resume and in interviews that could be handled better, but I'm not sure how. [more inside]
posted by mireille
on Apr 7, 2014 -
I'm a solo practitioner and that means I have lots of marketers telling me I need their services. As in, dozens of emails a day, between five and ten calls a week. The sad part is I know I need to step up my marketing, but everyone who contacts just reeks of "scam". I am interested in finding was to get educated about this which don't trigger my scam alert instincts. [more inside]
posted by bswinburn
on Feb 2, 2014 -
A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence!
Here's the story:
Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement.
Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options?
Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
posted by intelligentfool
on Dec 3, 2013 -
I'm looking for examples of well known corporations or marketing brand names that are some variant of, or conceptually related to "One": [more inside]
posted by thewalrus
on Oct 9, 2013 -
What do I need to know about promoting my small online business using Google AdWords? [more inside]
posted by BlahLaLa
on Aug 26, 2013 -
I have little to no experience in sales; I'm a writer with a successful podcast. I am trying to sell ads on it. One of my customers/advertisers has decided to stop advertising with us after just 2 mos. How do I recover and keep the client? [more inside]
posted by arniec
on Aug 5, 2013 -
I know this question is rather vague since the size of the law firms may be different, and localities affect advertising rates. But in your experience, how much do law firms / attorneys spend on advertising every month?
posted by Roki
on Jul 17, 2013 -
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into? [more inside]
posted by pwnguin
on Jan 19, 2013 -
Recommend blogs and/or sites that talk about *effective* advertising/marketing/direct mail without trying to sell me something? [more inside]
posted by headnsouth
on Jun 18, 2012 -
Is it legal
to advertise by taping posters to telephone poles, bus shelters, boarded up storefronts, etc? Do outfits like Poster Giant
have some kind of special exception? [more inside]
posted by bubukaba
on May 14, 2012 -
How can I create an amazing work environment for my employees? Moving to a new building and I have a blank slate for office layout, design and decor. [more inside]
posted by honkeoki
on Apr 11, 2012 -
I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
posted by codacorolla
on Jan 11, 2012 -
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?
posted by thisisdrew
on Sep 9, 2011 -
I’m trying to start up a housecleaning business, but can’t figure out how to actually get any customers. I’ve been putting flyers on houses in fairly upscale neighborhoods – McMansions, hip urban condos, places populated by professionals and executives. I have an ad on craigslist, although my city doesn’t use craigslist much. I’m not getting anywhere with either of those methods though. [more inside]
posted by anonymous
on Aug 30, 2011 -
I'm in contention for a job as a social media marketing and advertising representative at a medium sized music hardware-related company. Basically, I haven't found a great idea of how much I should ask for as far as salary. Additionally, I don't know what else to ask for in this job as I've never held a salaried position in my life. [more inside]
posted by j0hn0b
on Aug 1, 2011 -
I need to learn SEM/AdWords, and I'd like to learn it fast. Google's AdWords learning center just isn't doing it for me. [more inside]
posted by anonymous
on Jun 22, 2011 -
I'm looking to research consumer demographics for a couple of specific businesses. For instance, Who goes to Disney World or Cirque du Soleil (age, race, income, city/state of origin, etc.)? I realize this is pretty basic stuff, but it is not anything I've done before and I'm coming up empty. [more inside]
posted by brynnwood
on Jun 1, 2011 -
What is the name of the industry / sector that designs retail store layouts etc. in order to encourage impulse buying and maximise profits?
posted by FuckingAwesome
on Mar 26, 2011 -
Is a secretarial or clerical job in a marketing agency a reletively low stress 9-5 job? [more inside]
posted by Jade_bug
on Mar 5, 2011 -
I'm producing a customer magazine for a real estate company. One of the many articles they want to create each month is one focusing on a member of staff, in order to provide the "human element". [more inside]
posted by oxide
on Dec 9, 2010 -
I'm trying to do a social media analysis of SiriusXM Satellite Radio. I would like to compare similar type brands. What do think would be some good brands to compare it to. I'm thinking about HBO or MTV? What do you think? Others?
posted by fightoplankton
on Dec 3, 2010 -
I want to talk about ethics in marketing from an in-the-field standpoint; I think it's an important conversation that nobody's having. But I'm overthinking myself right out of ever doing it. [more inside]
posted by TheFlak
on Oct 21, 2010 -
How do wealthy people select a financial advisor? Besides word of mouth, which i think is number one no matter what your socioeconomic status is - Do they respond to traditional print and web ads like the rest of us or do they use some other approach?
-rich people baffle me.
posted by Paleoindian
on Aug 26, 2010 -
Looking for some good documentaries on advertising, marketing, public relations & consumerism to help teach an undergraduate class! We have a list of possible documentaries already (we will show selected excerpts - not the entire thing) but were wondering if we were missing anything out and what the Hive Mind might suggest! Good "teaching moment" video clip suggestions based on Mad Men and other fictional advertising/marketing/PR/consumerism-themed films and TV shows are also welcome. Or perhaps there are even good relevant scenes from documentaries which are primarily about some other topic. Thanks for any help... it's much appreciated! Full list that we already have compiled inside... [more inside]
posted by zresearch
on Aug 20, 2010 -
I am really confused and need help. My job is in the online advertising world as a product marketing manager. New job position. The problem is that my knowledge of online advertising is low although I have worked in this field for 4 years.
I am looking for classes/courses/online resources that would help. Books would be great for both online advertising (Display not search) and on product marketing
Please dont suggest googling or the usuals -I know all of those. I am looking for something like Laredo online training.
Please help, I may lose my job soon because of this.
posted by bostonman
on Jun 9, 2010 -
Some career advice needed, specifically as relates to the intersection of advertising/marketing, interactive, and art direction. (long) [more inside]
posted by kaseijin
on Jun 7, 2010 -
A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc. [more inside]
posted by soviet sleepover
on Apr 26, 2010 -
I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
posted by Shepherd
on Apr 22, 2010 -
How can I narrow down a search for a specific company in a foreign country (in this case Brazil). [more inside]
posted by AJtheadguy
on Apr 7, 2010 -
What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
posted by webhund
on Feb 11, 2010 -
How can I get an organization to appear on Google Maps when looking at an area, rather than just when you searched for it? [more inside]
posted by aniola
on Feb 2, 2010 -
Do you know of any sites with home page videos introducing new concepts such as the P2
for Wordpress theme? [more inside]
posted by Bacillus
on Dec 9, 2009 -
Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420
on Nov 12, 2009 -
What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
posted by tnoetz01
on Jul 29, 2009 -
PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail
" and "Digital Body Language
" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie
on May 12, 2009 -
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
posted by anotherpanacea
on Apr 15, 2009 -
StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
posted by Muffy
on Apr 8, 2009 -
Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
posted by UMDirector
on Feb 22, 2009 -
Recently I've thought of a great idea for a website which I'm planning on developing soon. I believe the site has the potential of something like YouTube or Facebook.
Due to my paranoia and low budget, I've decided to develop the site myself. I believe no one has the capacity or resources to copy the site for at least a fortnight.
Due to the low budget Im having to resort to spreading the word over the net.
Unfortunetly I cannot reveal what the site is about :( I was just wondering if anyone knows of any descent sites or forums that are pretty general, where I could post my idea? so i can reach as many people as possible within a fortnight.
P.S. Please don't say Youtube or Facebook... lol
posted by jakubsnm
on Feb 8, 2009 -
I am looking for some good basic classes/courses in or near San Diego, California on interactive/internet marketing (metrics, e-commerce, channels, website usability, SEO, etc.). Can anyone recommend anything that ends before August '09?
posted by carofowler
on Jan 26, 2009 -