I'm writing a little shareware game for Mac/Win/Linux. But I have no idea how to promote it apart from putting it on Download.com and del.icio.us. How do I get people to notice it? [more inside]
posted on Mar 13, 2008 - 9 answers

Does reverse product placement exist? By that I mean, placing a competitor's product in an uncool enviornment in order to discourage sales. [more inside]
posted on Aug 17, 2007 - 18 answers

Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted on Sep 27, 2006 - 12 answers

The Geico Caveman TV commercial.
Is it racist or just brilliant?
posted on Jan 8, 2005 - 24 answers

Remember any successful or noteworthy online marketing campaigns? [mo' 'nside]
posted on Jul 7, 2004 - 21 answers

In the U.S., some televised prescription drug ads tell you exactly what the drug is for. Others only allude cryptically to the drug's function. Still others just show a middle-aged, sweater-clad couple enjoying a sunset on a beach. Or Mike Ditka. Why?
posted on Feb 16, 2004 - 10 answers

Faux homemade posters asking "Where is my Garden Gnome" (with the URL of this site) have been popping all over my neighborhood in nyc. On the poster (visible here, pdf) is a toll free number with a funny "homespun" message. This definitely has the feel of some guerrilla marketing campaign. (Who would pay for all those toll free calls...) Or is it some new hoax art project? An (inefficient) email harvester (see the disclaimer on the contact page...)? What? Anyone have any idea? (btw: there was an Oct 28th MeFi FPP about gnomes, but the FPP link is dead... was this related?)
posted on Dec 24, 2003 - 10 answers