Numbers on magazine covers -- does it work in the US?

humblepigeon — Tue, 15 Apr 2008 08:31:33 -0800

Obscure publishing question related to numerals on covers... I'm a British magazine journalist and one cast iron fact is that numbers on covers sell copies: 20 Top Tips! 100 Beauty Secrets! etc. Book publishers often do this too on instructive books.

I rarely see this in American publications. Why?

My bleeding heart is shriveling up

zoomorphic — Tue, 28 Aug 2007 09:04:42 -0800

So I moved to Brooklyn, landed a great magazine internship in the city, and seem to be on the right track professionally. One problem: I'm restless and want to leave NYC. Will I sabotage my future as a magazine journalist by leaving Manhattan, the mecca of magazines? It's not that I dislike New York--there are times when I really, truly believe in this city, especially Brooklyn. But more often I'm wary that I'm wasting my youth in the bowels of the universe where I hate my commute, I hate tourists, I hate slow walkers, and I stare through any poor soul asking for change on the street. I'm bitter, neurotic, self-absorbed, and obsessed with work. Everyone in my office--and in a 5 mile vicinity--is the same way. Paradoxically, I also hate people who blithely write off these traits as merit badges for becoming a New Yorker. I moved here thinking I was happening upon a great literary community of engaged, well-read people, but little has turned up.

In short, my job makes me happy, the city doesn't. Thwarting my relocation ambitions is the sinking realization that I lack the self-discipline to freelance, making an in-house journalism job nigh imperative. So what happens if I move? I really love Chicago, but I can't think of any notable magazines or lit hubs there, except the Poetry Foundation and (yikes) Time Out Chicago. What else is out there?

Or should I wipe the city grime from my eyes and keep seeking out the elusive literati lurking in some Brooklyn nook?

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Numbers on magazine covers -- does it work in the US?

My bleeding heart is shriveling up