I'm helping a Chinese magazine put out an electronic English edition. In addition to the Kindle and Apple iVenues, what are other platforms where we should be distributing this? They're hoping to achieve as wide a paid readership as possible without having to pay impossible listing fees. It's a magazine on the Chinese advertising industry. Are there any advertising industry-specific platforms I should be aware of?
We (my ESL company in Beijing) are looking for a cross-platform (the person in charge of editing is using a mac, which...I...never...NO! and thus stems our problem), open-source, multi-lingual publishing software to support an in-house magazine we're trying to get started. It's gotta be something similar to InDesign, but it also has to be something we can train staff on who aren't, y'know, proficient in English. Any ideas? [more inside]