Occasionally our university web site gets solicitations from link-swapping programs. Although they are reputed to increase one's search engine rankings, I believe that they are of dubious value (at best) as I'm sure that Google is aware that links from such places are not as valuable as "real links" from "real pages" and deprecates them accordingly. However, I don't have any real data or sources to back up my hunch. Can you point me to some - or, if I'm wrong - correct me regarding their value?
posted by spock on Dec 22, 2005 - 3 answers