There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
posted by Elle Vator on Jul 7, 2006 - 14 answers

Faux homemade posters asking "Where is my Garden Gnome" (with the URL of this site) have been popping all over my neighborhood in nyc. On the poster (visible here, pdf) is a toll free number with a funny "homespun" message. This definitely has the feel of some guerrilla marketing campaign. (Who would pay for all those toll free calls...) Or is it some new hoax art project? An (inefficient) email harvester (see the disclaimer on the contact page...)? What? Anyone have any idea? (btw: there was an Oct 28th MeFi FPP about gnomes, but the FPP link is dead... was this related?)
posted by limitedpie on Dec 24, 2003 - 10 answers