I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up.
As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right
for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
posted by ferdinandcc
on Aug 2, 2013 -
How can I build confidence to incorporate more femme elements into my gender presentation as a young straight(ish) man? [more inside]
posted by elephantsvanish
on Oct 23, 2012 -
Is there any positive body acceptance / Health at any Size type stuff out there geared towards a male (or even just clearly mixed- or non-gendered) audience? [more inside]
posted by anonymous
on Sep 20, 2012 -
For my entire life I have known I was transgender (mtf). I am only now finally ready to do something about it. How?
posted by anonymous
on Jan 12, 2011 -
Plenty of little boys want to grow up to be just like Dad. But to what extent (and how) are boys' interests/activities/identities influenced by their mothers? [more inside]
posted by Bardolph
on Oct 22, 2008 -
Are there really such things as "scars on chromosomes" and "X vs. Y" 'wars' between the male- and female-determining genes? [more inside]
posted by rleamon
on May 8, 2005 -
How did we evolve separate genders? I assume it happened pretty early on, since most animals have a male and female, but wouldn't it have had to happen to lots of things at once for it to actually work?
posted by Orange Goblin
on Jun 6, 2004 -