I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up.
As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
posted by ferdinandcc
on Aug 2, 2013 -
Help me stop obsessing over having an orgasm with my partner (because if I can do THAT, I might actually stand a chance of having one - d'oh! Obsessing again...) [more inside]
posted by anonymous
on May 22, 2010 -
How did we evolve separate genders? I assume it happened pretty early on, since most animals have a male and female, but wouldn't it have had to happen to lots of things at once for it to actually work?
posted by Orange Goblin
on Jun 6, 2004 -
Why are sexually promiscuous men "studs" and sexually promiscuous women "sluts"? And on that note, is it studly or slutty to hook up with one person on a Monday and go out with a different person on a Tuesday? Just asking.
posted by adrober
on Dec 16, 2003 -