What should my day rate be for copywriting at a major ad agency in New York City? [more inside]
I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
How do I get involved in copywriting and other creative endeavors in the advertising industry? As someone in the industry, what do you believe is essential for me to learn in order to become successful and happy? What books, blogs, etc. should I be reading? [more inside]
Great text-driven (print) ads from 2009? [more inside]
New to copywriting: what is an 'ad concept' ? [more inside]
CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
Help me come up with some fun brainstorming exercises and tools for my company's new software product messaging! [more inside]
Help me get started as a freelance copywriter. I have one ad under my belt that I created for the company that I work for (I'm not in the marketing department but was lucky enough to lend my talent). The marketing department is now run under a different manager and the opportunity for more is no longer there. The ad appeared on the back cover of several magazines. That's it...one ad for my portfolio. What is the best way to build my portfolio as a writer? How do I gain business and experience with an extremely slim portfolio? Someone once said that I should go back to school and try to build it through projects. This isn't really an option and I'm really not looking for any more education. Any advice is appreciated.