What's the general best-practices word for "cultural inclusion"? This would be for a mental-health center consisting of both professional providers and peer support, and we want to get across the idea that we are respectful of cultural diversity and also aware that we may have blind spots. (I realize I may be trying to be overly ambitious in capturing all that in a single phrase.) [more inside]
My photographer client does not want to credit me for my accompanying copy or provide me with a testimonial for my work. Suck it up or cut him loose? [more inside]
I am seriously considering pursuing a career in corporate copywriting and want to know the ins and outs. I have plenty of writing credits from various sources, both in print and online, but want to know from industry professionals about how to go about getting my foot in the door and being able to solidly present myself to agencies. [more inside]
New job, need guidance. How many words should I try for each day if I want to a) keep my job while b) not building unsustainable expectations or burning out? [more inside]
I've been an advertising creative for almost ten years and have observed that there are very few people beyond their 40s still doing what I do. And, well, I'm in my late 30s. I've started wondering, where do all the ad creatives go? [more inside]
My permanent job is coming to an end in three weeks and I haven't been able to line up another position just yet. Is this a good time to give freelancing a whirl, and if so where would I begin? (details inside) [more inside]
After starting a new office job, I've realised the large office work environment really isn't for me. I'm finding 9-5 work with a long commute at either end of the day stressful, unfulfilling and unsatisfying. I'd like to use the talents and skills I've developed over a varied career in media and IT to go freelance, and create a sustainable life for myself rather than hopping from job-to-job. Where can I go to make this happen for myself - particularly in my key skill areas of copywriting and IT work - and what should I know before and after taking the plunge? I'm in the UK. [more inside]
I’ve just started freelancing as a copywriter and have some questions about preparing to pay taxes, and what I can claim as expenses. [more inside]
I've been working as a receptionist for a few years, and I'd like to transition into a career as a copywriter. About three years ago I wrote back-of-the-box copy for a home entertainment distributor, I've written music and film reviews for a few blogs my friends run, and I recently finished the third draft of a novel. None of these seem like they'd work for a copywriting portfolio. I've also spoken to the marketing department at my current place of employment about writing press releases and blog entries, and I'm waiting to hear back from them about potential short-term projects. In the meantime, what can I do to get more experience and build up a portfolio?
What is the going rate for SEO copywriting jobs? I'll need different rates for different jobs: 1) writing blog entries, 2) pitching blog stories to editors. This is for quality copy, not just keyword dumps, for corporate clients. Please, also, any anecdotes about negotiating prices for such jobs would be appreciated. thanks!
What should my day rate be for copywriting at a major ad agency in New York City? [more inside]
I want an awesome website and I have wireframed the whole thing. I am planning on using the design contest process on 99designs and I have found an amazing copywriter on Odesk. Who should do their part of the work first? [more inside]
I'd like to get more into freelance copywriting. It's something I can do from home, and I'm pretty good at it. I have a money and time goal for it. Money: 5 cents a word Time: 15 hours a week Total: About $1,500 a month. I'm on Textbroker, but they rarely pay more than 1.5 cents a word. I'm open to pay-by-project too, if they're consistent. How would I go about finding regular clients/websites that could help me reach my goal?
I'm thinking about attempting to land an entry-level copywriting position, after working for over ten years in an unrelated field (public librarianship). I'm wondering if I currently have enough relevant experience to start sending out resumes, or if I need to beef up my portfolio a bit. And any general advice on copywriting careers would also be welcome. [more inside]
I'm looking for an online course to help me improve my copywriting skills. [more inside]
I was hoping to be offered a writing job on the editorial side, but instead I'm going to be on the business/advertising side. What does this mean for me? [more inside]
How should I bill a client for freelance writing of marketing copy? [more inside]
I recently attended a job interview which included a copywriting test - I was given some facts about an upcoming event and asked to write a press release. I did not get the job, however, the press release was released exactly as I wrote it (without my byline) and was picked up by a small local news blog and a local religious newspaper, as well as being used in the organisation's internal newsletter. The headline I wrote was also tweeted with a link to the event info on the organisation's website. [more inside]
What's the legality of a student using a musical track in a spec ad for a big brand? [more inside]
Copywriters and other creatives: how do you protect yourself when dealing with clients who suck up time with extensive revisions, general indecisiveness, or just plain bad judgment? My larger projects can handle some ballooning of time in one direction or another, and for my big national clients there is always client awareness of my expertise and what it's worth. My problem is with taking on smaller clients who seem great at first, but then balk at suggestions, revise good writing into terrible, etc... [more inside]
What are your top tips and resources to help me write the most amazing website copy ever? [more inside]
How do a build a copywriting portfolio? [more inside]
Can you recommend some resources to help me learn how to write fantastic outbound calling (telemarketing/teleprospecting) scripts? [more inside]
I'm a freelance copywriter who normally charges hourly. A prospective new client has asked me to give them my day rate. How should I calculate this? [more inside]
I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
How do I get involved in copywriting and other creative endeavors in the advertising industry? As someone in the industry, what do you believe is essential for me to learn in order to become successful and happy? What books, blogs, etc. should I be reading? [more inside]
Great text-driven (print) ads from 2009? [more inside]
New to copywriting: what is an 'ad concept' ? [more inside]
CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
I'm a freelance writer who mostly does entertainment writing, but I want to branch out into copywriting. What's the best direction for me and what are the next steps? [more inside]
I need a crash course in freelance copywriting. [more inside]
Help me come up with some fun brainstorming exercises and tools for my company's new software product messaging! [more inside]
I'm an experienced copywriter -- how do I find a job in a city where I know no one in the industry? [more inside]
I applied for a copywriting job that I thought I had no chance of ever hearing back from, and they have actually asked me for a portfolio. But I don't have one - yet! Help! [more inside]
hey copywriters/editors: about how long might it take you to edit a 20-page product brochure averaging 10 items/page? thanks!
Is this an acceptable format for writing out a business address on a mailing label? [more inside]
What does copywriting pay? A computer consulting firm wants to hire me to write founder bios, customer service email templates, redo the copy on their website, etc. Also maybe some light technical writing. As far as experience, I've done all that (unpaid) for a startup of my own, which was very successful. I'm also a very experienced popular writer (articles and books). But never did this sort of copywriting for pay. What's typical renumeration?
How can I parlay the sudden improvement of my freelance writing resume into career advancement? [more inside]
When adding items to my online shop, how can I learn to write awesome product descriptions? How can I stop being the most boring copywriter ever? [more inside]
How do I negotiate (tomorrow!) a decent salary for working part-time as a creative services manager for a successful bakery where the company wants to leverage the coolness factor of the environment and I want to leverage my years of varied experience? [more inside]
Help me get started as a freelance copywriter. I have one ad under my belt that I created for the company that I work for (I'm not in the marketing department but was lucky enough to lend my talent). The marketing department is now run under a different manager and the opportunity for more is no longer there. The ad appeared on the back cover of several magazines. That's it...one ad for my portfolio. What is the best way to build my portfolio as a writer? How do I gain business and experience with an extremely slim portfolio? Someone once said that I should go back to school and try to build it through projects. This isn't really an option and I'm really not looking for any more education. Any advice is appreciated.
Not long ago I was reading a tech company's "About Us" page on their web site and was unduly impressed at how well-written it was. It seemed to me the perfect combination of hilarious and informative. I made a mental note to consult it when writing a similar page for a new service my company is launching. Of course, I have forgotten the company. I just remember how good the copy was...ring any bells?
Looking for a copywriting workshop that doesn't suck. My jargon-addicted boss wants to leverage some capital to grow her marketing proficiencies; I'm trying to steer her in the right direction. [more inside]