What is the difference between business blogging and forums

freakystyley — Mon, 19 Jun 2006 10:51:48 -0800

How can I convince my boss to use business blogging instead of forums? Or, how can my boss get A Clue? I work for a Clueless web business. In an effort to get the company to go "Web 2.0" (for lack of a better word), I've been trying to convince the boss that we should at least start business blogging to get a feel of what's really going on out there. Instead, he wants to set up a forum. Now I don't think that the advantages of a forum outweighs the advantages of a well-run business blog and I'm having a helluva time trying to convince him so. I explained how it can organize our communications, leverage our knowledge base, create more incoming links and foster community, all at the same time, but he still doesn't get it (or is perhaps too stubborn).

Now I'm at my wit's end 'cause another company virtually exploded onto the scene and it looks like they're going to take a huge portion of our potential market share (my boss also doesn't believe in The Long Tail). Of course, this new company is completely Web 2.0-savvy and knows a thing or two about blogging: a Google search for my company comes up with around 10 hits and a search for this other company comes up with nearly 65,000 hits. Our company has been around for nearly a year, and this new company has been around for around a month.

Ultimately, how can I convince my boss to get A Clue? I already got him the book (Cluetrain) a while back and he wasn't impressed. Sorry, this is probably the core question, but I'm trying to start with baby steps.

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What is the difference between business blogging and forums