2 posts tagged with chavs.
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Brand hijacking

What are some cases of upmarket brands becoming involuntarily associated with 'undesirable' groups? The main one that comes to mind is chavs in the UK adopting Burberry check as 'theirs' (see http://news.bbc.co.uk/2/hi/business/4381140.stm). I also remember hearing that the makers of Cristal champagne were unhappy about its popularity with rappers. Any other ideas? Thank you.
posted by MisterCoffeeWithAnAutomaticDrip on Jun 24, 2010 - 34 answers

shouting 'damn kids' whilst shaking fist

RantFilter: What can I do to curtail vandalism on my car? [more inside]
posted by chrissyboy on Nov 29, 2006 - 32 answers

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