I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
posted by PM on May 4, 2008 - 16 answers