How much should I bill for a brochure layout?

nedpwolf — Wed, 05 Mar 2008 17:06:51 -0800

I designed a tri-fold brochure for an existing client who needed it in such a rush (requested it Thursday, sent to printer on Tuesday) that they didn't even have time to approve the final layout. I already designed their logo(s), pallets and branding "look" as part of a separate contract and am in the process of building their website. The brochure is not part the contract.

Some key facts:

All major graphic elements were already designed (by me) for the website.

The copy was already written by someone else, though it had to be edited.

I had to send a person to take quickie photos at their three sites (not a professional photographer, strictly a rush job).

This was a rush job. Other things had to be dropped to finish this.

I normally estimate proposals based on $75 / hour, then negotiate the contract after that.

Total design and editing time (excluding previously created graphics) was probably five hours.
Total communication time (conversations with the printer and the client) about 1 hour.
Total photography time (including travel) was about one and a half hours.

Based on hours alone, I come up with $412.50, which seems a little rich for their blood for a small one-off print piece, and I don't want to give them sticker shock since this will probably be an ongoing relationship.

Other info, if relevant:
They are a small, retail chain.
We are in an urban, southwest city.
They have never used professional design services before.

I would in particular appreciate any insight from small design firms.
Thanks much!

Brochures for dummies

sixpack — Wed, 04 Jan 2006 11:32:09 -0800

Recommendations for brochure-making software needed. I have two small businesses and want to advertise them with bi-fold and tri-fold brochures. I'm frustrated with Word, so now I'm looking for something simple and cheap to create the brochures. I really don't need templates, just something to easily format pages and add art. What works for you?

Can Adobe InDesign import/export PDFs somehow?

weston — Wed, 28 Jan 2004 13:45:11 -0800

Can Adobe InDesign import/export PDFs somehow? I just got 2.0, but when I try to open a PDF, I get the message "Adobe InDesign may not support the file format, or a plug-in that supports the file format may be missing."

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How much should I bill for a brochure layout?

Brochures for dummies

Can Adobe InDesign import/export PDFs somehow?