My company has developed a case management tool that has been in use for a number of years, and has never had a name. I want to start marketing it, register a domain name, get a logo developed, brochures and turn it into a brand. I would like something eponymous, and to that end I came up with the name “Preside” (as in preside over a case). I’m not that enamoured with it, and the developers hate it- but can't give me a reason. Can the hive mind think of something better? Or is “Preside” OK or just too awful? I can’t continue referring to the software as “our case management application”
posted on Jun 1, 2008 - 14 answers

I am involved in branding a "company" that has a casino, theater and hotel as part of its assets. Part of the brand development is naming. The company is located in Northern New Mexico (Espanola – which, I've been informed is a leading provide of Black tar heroin!). Anyway, I'm looking for recommendations for reference books or even novels that focus on that area/culture and might spark some inspiration for names. The "company" is actually a Native American tribe or Pubelo that is known for its Black pottery.
posted on Mar 14, 2008 - 7 answers

Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted on Jan 20, 2008 - 24 answers

Other than Metafilter, what are some examples of cross-domain branding, where one company with several divisions (or a parent company and its child companies) have multiple sites that are the same, but different? ( I'm looking for something more substantial than slashdot's differing color schemes.) Or, what are some design elements that I can exploit in this project to unify two websites? [more inside]
posted on Jan 7, 2008 - 15 answers

Which agency / agencies is responsible for Pinkberry's: + branding + jingle on their web site at http://pinkberry.com + advertising Thanks!
posted on Nov 7, 2007 - 2 answers

Best examples of branding across multiple domains? [more inside]
posted on Oct 9, 2007 - 9 answers

Help us name our new Adult (porn) website!!!! Question inside due to graphic nature/language. Not for the easily offended. Thanks :) [more inside]
posted on Sep 26, 2007 - 45 answers

I'm about to launch a new business as a wedding photographer but I need your opinion on a name. You see, I like "Walljm Photography", but walljm isn't really a word. :) So the question is, if you were looking for a photographer, would the name "Walljm Photography" put you off? Or would it not matter? [more inside]
posted on Sep 13, 2007 - 31 answers

Please help me name a new real estate company that I am opening (in the next few weeks) in Southen California. The company sells mostly apartment buildings / multi-units as invesments. [more inside]
posted on Aug 31, 2007 - 14 answers

Where can I find No Minimum customized goods to buy? [more inside]
posted on Aug 6, 2007 - 1 answers

I humbly and politely request your input on my forthcoming character-related logo wear apparel marketing. T-shirts, sweatshirts, keychains, hats, etc., featuring a character I created. [more inside]
posted on Jul 20, 2007 - 13 answers

Any good sources of information on freeze branding for humans? [more inside]
posted on Jun 27, 2007 - 11 answers

Help me understand the marketing/branding industry. The 2012 London Olympics committee just spent £400,000 on this new logo. How does a branding company justify this kind of money to just design a logo? That can't be all there is to it, right? What kind of things actually get delivered and done on a project like this?
posted on Jun 4, 2007 - 29 answers

What are some examples of small or mid-sized brands that succeeded in significantly increasing awareness of their brand through viral advertising?
posted on Apr 28, 2007 - 15 answers

Is there a free method to "debrand" a phone? (And is there OS X software?) [more inside]
posted on Apr 22, 2007 - 5 answers

For which products or services is it worth it to buy name brand instead of generic brand? When will brand X do just as well, or even better?
posted on Jan 3, 2007 - 69 answers

I'd like to start Yet Another T-Shirt Selling Site. I need help coming up with a good name. Winner gets a free shirt! [more inside]
posted on Oct 26, 2006 - 24 answers

Why would criminals have been branded 'Fleurdeliser': Hollyband 1593: Fleurdeliser, to burne one with an hot floure-de luce betweene the shoulders, when the Fleur-de-lis was employed by the French monarchy as a symbol of faith, wisdom and chivalry?
posted on Oct 19, 2006 - 6 answers

Choosing a good product / buisness name and logo. The process and how to learn it. [more inside]
posted on Oct 5, 2006 - 11 answers

Why does Adsense/Adwords use "Ads by Goooooogle" instead of "Ads by Google" in their text ads? [more inside]
posted on Jul 26, 2006 - 11 answers

I'm looking for recent research on Web site names, looking at both branding and domain name selection, especially concerning non-standard (not .com, .net or .org) domains. [more inside]
posted on Feb 24, 2006 - 7 answers

How do I achieve shutting down a Blogger Blogspot blog? [more inside]
posted on Jan 8, 2006 - 7 answers

I have a concept for a brand that could encompass several different products (toys, books, clothing etc.) and have a somewhat retro 70's feel to it. Aside from a DIY approach (utilizing Cafepress or something similar) what other options do I have for taking the idea further? In other words, who would be open to pitches? At this point, I only have the concept and logo.
posted on Nov 9, 2005 - 4 answers

A browse through the frozen food aisle of my local grocery store shows me all kinds of prepared foods from well known restaurant chains. Buffalo Wings from T.G.I.Fridays, BBQ Chicken Pizza from California Pizza Kitchen... what I want to know is, when I go to the actual restaurant chain and order the same products, are they just doing what I'd be doing if I bought the store-bought product? Is the "chef" at California Pizza Kitchen actually making my pizza to-order, or is he pulling a frozen pie out of his freezer, and popping it in the oven?
posted on May 15, 2004 - 11 answers

Besides Husqvarna and Hallmark, I'm wondering what other logos out there currently sport crowns? I googled, but came up with random results for folks selling tiaras.
posted on Mar 23, 2004 - 21 answers