Hi MeFi, I need to quickly get up to speed with both the basics and the latest trends in marketing brand management. Can you recommend some resources I can dig into over the weekend? My goal is to know and be able to intelligently reference terms, concepts and especially relevant thought leaders in this area. Thank you so much in advance for your suggestions!
After your pursuing a lot of your recommendations from last time, I am looking for animals that are not specific to any kind of "business", rather those that exude luxury and elegance. Also, different cultures (countries, areas, societies) view animals differently, so what kind of animals does your culture associate with these qualities? [more inside]
I'm hoping to someday change careers into a more writing-focused field. The advice for this is always "start a blog and join Twitter." I would like to do both of these things, but I have so many interests, and such difficulty thinking about how any of them would translate into a blog, that I'm stuck at the screening phase. How to pick one? [more inside]
I recently had a navel gazing moment, and I realized that my, "Personal Brand," might need some work. I thought about asking people how they viewed me, but then quickly realized that I might not know the right questions to ask, and also might not get honest feedback. I assume there are people out there in marketing or advertising that help clients develop logos or their brand, and I was wondering what questions you would ask a client to help you/them determine how they want to present that brand to the public. Turning this onto myself is the ultimate goal, and I realize this is an AskMeFiAskMeFi - what questions should I be prepared to answer if I intend to change my personal brand?
I'm looking for the most creative perfume branding and packaging design. It could be a unique cap or bottle design, but more importantly I'm looking at the labels, colors, and boxes. What are some of your favorites?
I'm looking for high-quality, blank uniform templates for this identity I am designing. If there are images from several angles, it would be awesome. I'm primarily interested in t-shirts but I am open to everything else as well. [more inside]
My parent company is implementing a rebrand based on a design I made for a project I worked on years ago, all without my knowledge. They have acknowledged this, and it seems like they are oblivious that this is a problem for me. I have made my feelings known to my boss, and am waiting for further developments. I don't know what to do next. Do I have any rights? What are my options? Backstory follows. [more inside]
I am looking for online resources for logo design and branding that contain the creative briefs, brainstorming notes, sketches, design process, and full style guides for well-known projects. It doesn't have to have ALL these things, but the more it has, the better. Books are welcome too.
Looking for a typeface for a wellness/holistic medicine practice. I know that Papyrus font is a cliche, but it's an effective visual shorthand for this kind of business. Are there other fonts that are less overused, but would still convey or fit with that vibe of green, organic, holistic, natural? [more inside]
I'm looking for examples of well known corporations or marketing brand names that are some variant of, or conceptually related to "One": [more inside]
Several years ago I remember there was a web site where you could find an assortment of earcons/auditory icons/station id's/etc. The NBC chimes, the Intel Inside tones, the jazzy Comedy Central stinger, etc. Now my Google-fu is failing me, and I'd like to find all of these to include in a presentation. I can find some of them on YouTube, but not all the ones the site I remember had. Failing this, can you recommend a good studio who creates these that has an online portfolio I could check out? I'd like to use the short jingles/earcons in a branding presentation for my students. Thanks.
I am just wondering what the long-term affects are in regards to tagging mammals & animals in the wild? Does anyone ever analyze or study what effects the tag itself will have on that particular animal or the nearby respective animal community that has not been tagged? Do other animals recognize the tags as foreign objects or do most species accept the tag as a normal bodily feature after it has been attached? Is there a species where the tags were deemed "wierd" or foreign enough to cause that animal to be ousted by others? [more inside]
I'm looking for examples, good and bad, of corporations or institutions pushing a decorative element or motif across all of their branding. Note: this decorative element must be in addition to and distinct from the expected logo/wordmark. [more inside]
Some TV shows (and movies, and novels) go out of their way to avoid mentioning real-life brands. This video shows countless mentions of faux social networks: Friendbranch, Facefinder, Friendnet, etc etc, rather than Facebook. But others freely portray real-life companies when they want to. How come? [more inside]
Looking for name suggestions for a website that lets you mix and match individual fashion pieces from different retailers into a unified look, then share that look on social media.
Please help me pick a name and domain for our website/app. We're a private network for parents to upload, backup and share their kids' pictures. [more inside]
Paint Removal/Solvent Experts: Looking for solvents/methods for removing paint (ink?) logos from semi-glossy aluminum bicycle parts, without damaging or changing the finish. Detailed pics inside. [more inside]
I'm doing an international presentation about rebranding, and I need to educate the audience about how logos are not the brand, but just a representation of how the public views them. I want to do a little exercise showing a bunch of brands with negative associations and ask them to think about how they feel about them. The first logo I've thought of is the swastika, but I don't want to Godwin myself. [more inside]
I'd like to get some help for a new trendy, southeast Asian restaurant name. The restaurant will be limited service (fast-casual), similar to a Chipotle. Some names that I like: 1) Papaya 2) Spice 3) Samosa Any help would be greatly appreciated. Let me know if you have questions, and I can try to answer them. Thanks! Eric
What can I use as inspiration for cheap, creative ways to help change perceptions of my "bad" neighbourhood? [more inside]
Recommend me simple, high quality brands/items with little or no visible branding. Every day that I live in the city (London) I feel myself becoming a little more like Cayce Pollard in my reaction to the torrent of branding/advertising that I endure. I like muji products for offering simplicity & high quality with no visible branding or advertising. can you recommend other brands or items that are similarly high quality and "no-branded"?
Which chains have trademark smells? [more inside]
Why do people choose - or stick with - the brand of cigarettes that they smoke? Is it taste, image, or habit? [more inside]
What are brand identifiers that are not logos? such as Starbuck's green straw and Apple's white earphones [more inside]
Help me deal with my proliferation of webcomics. [more inside]
What are examples of big-name brands who separately manufacture cheaper/shoddier lines and put their labels onto them? [more inside]
I am working towards starting a sake brewery. I am using 'Chucks Brewing' for the company name and 'Sidecar Sake' for the first product. No money for branding professionals (yet...) Are those names good enough for now? [more inside]
(Posting for a friend.) I am trying to name a local restaurant that will be known for its wine and its chocolate dishes. A friend of mine suggested "Corks & Cocoa." I like it, but would like to consider some other names. Any good restaurant name ideas would be greatly appreciated - and you'll be sure to get some gift certificates when we open if I like the name! Thank you!
What is the branded history of the Marlboro Red cigarette? I am contemplating the history of marketing to women right now, and I am especially interested to know if the "Red" branding of today goes back to when the cigarettes had red filters to blend with lipsticks. Are they "Reds" of today called such because of the red packaging, the processing of the tobacco, the historical marketing to women, or something else entirely? It would be especially interesting to me if these cigarettes, which are hyper-masculine today, are direct descendants of a quintessentially feminine product.
NamingFilter: I am forming a new chamber choir and am stumped for a good name. Can you help? [more inside]
What are some small/medium-sized cities who have gone through re-branding exercises and come out successful? [more inside]
What are examples of large companies or major brands that use mostly black and white photography on their website? [more inside]
How do they come up with brand names for drugs? [more inside]
Launching a global internal website...how best to market it? [more inside]
What essential, comprehensive book (or other resource) on branding would you recommend? [more inside]
While some bands still have logos|symbols, they do not seem to be as essential a part of the band identity as they were in the seventies. What was it about the seventies music culture that encouraged the extensive use of band logos and symbols? [more inside]
Looking for a car commercial that made fun of luxury brand "types," for Hyundai or Infiniti perhaps? [more inside]
What are your suggestions for successful/interesting mixed-use architecture projects? Bonus points for ones in New York City. [more inside]
Who makes the free promotional lip balm (Yelpstick) that Yelp gives out? My wife liked the tangerine Yelp Stick handed to us at an event, and I'd like to buy her some more. I don't need to (and would prefer not to) get it from Yelp if it's just a rebranded/generic lip balm from some other manufacturer. [more inside]
Is there a way to stop MetroPCS logos from posting to Facebook account when uploading photos from cel phone? [more inside]
Trying to figure out who designed logo for the RAF. I really dig the design. It mentions that Baader paid a designer to draw it, but I can't find a single mention of his name. Any help would be greatly appreciated. [more inside]
Are modern Rollei digital point 'n shoots manufactured by someone else, and if so who? [more inside]
Help me name my two-bit cupcake business! [more inside]
I'm in the market for a domain name for my law firm, and I'm looking for terms that will occur to the relevant demographic. [more inside]
My client's YouTube account has been upgraded to Partner status and we'd like to add custom branding. [more inside]
What are some cases of upmarket brands becoming involuntarily associated with 'undesirable' groups? The main one that comes to mind is chavs in the UK adopting Burberry check as 'theirs' (see http://news.bbc.co.uk/2/hi/business/4381140.stm). I also remember hearing that the makers of Cristal champagne were unhappy about its popularity with rappers. Any other ideas? Thank you.
Can anyone identify the T-shirt brand/design on the terrorist in these CCTV screen captures (linked)? How about the sneakers? [more inside]
What mid-sized corporations do you think have ugly logos? [more inside]
Can you help me think of examples of individuals (not companies) that have strong brand identities? [more inside]
What Are Some Creative Ways To Get People Interested In A Giving Campaign? [more inside]
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