Background: I work for a (small) company and was put in charge of helping manage the creation of a smartphone app, related to our business (both clients and non-clients would find it relevant) and geared at business professionals in the US. I was given this task due to capacity and not skill, so it's been a learning curve. An outside developer was brought in to actually create the app (for both iOS and Android). Both versions are functionally identical (with identical text in the respective stores) and sell for the same price ($1.99, if that's relevant).
It's now been a few months since the apps went live in their respective stores. Our PR firm has been helping promote the app to generate sales/spread the word. As it turns out, the iOS version is outselling the Android version by a factor of 12 to 1. Given that Android appears to have a much larger market share than Apple, this seems a little odd.
I'm looking for input from those who have sold apps in both stores to see if this is akin to their experience or any resources that might help explain why this is. I've done some searching on my own (both here in the green and on the web) but haven't found anything concrete.
posted by Twicketface
on Feb 5, 2014 -
Where can I find a good, clear explanation of the functions of iTunes and its offshoots (the App Store, Music, Podcasts, iTunesU, etc.) and how to use them correctly? [more inside]
posted by not.so.hip
on Feb 19, 2013 -
Can I transfer apps bought from the App Store to another person/Apple ID? [more inside]
posted by mnsc
on Sep 5, 2012 -
Have you played the game The Heist from the app store? It features four different puzzle types. I am really fond of the sudoku-esque puzzle that uses figures instead of numbers and a different grid layout. Is there a name for this type of game? Can you recommend similar games? I don't really like the other three puzzle types and I have played all 15 of the one I do like. TIA!
posted by morganannie
on Aug 27, 2012 -
I want to give someone a copy of Final Cut Pro X as a gift. But since there's no physical package anymore, I can't figure out how to do it, and I'm feeling pretty dumb. I thought maybe an iTunes Gift Certificate, but Apple.com says "iTunes Gift Cards and Certificates can be redeemed for songs, albums, audiobooks, videos, and games on the iTunes Store. They cannot be used to buy Apple products." Help? [more inside]
posted by theatro
on Jan 11, 2012 -
What is the most cost effective way to have tons of music (piracy is not an option)? At the least I want something that lets me listen to music on my iPad offline because it is a WiFi only model. [more inside]
posted by antgly
on Nov 24, 2010 -
What exactly do I need to do to be able to download a Japanese exclusive iPhone/iPad app? (I am in the US, and the app in question is Puyo Pop Fever Touch.) [more inside]
posted by raygan
on May 31, 2010 -