Though I've been working with web development since the 90's, I have a hands-on knowledge gap when it comes to internet marketing techniques like SEO, Adwords, analytics and the like. What are the best sources, free or paid, to learn more? I've been looking around for good resources, but it looks like this field is dominated by crooks. Any recommendations of books and sites written by reputable professionals is appreciated. I'm also a big fan of video lectures, if you know of any.
posted by falameufilho
on May 18, 2012 -
This weekend I increased my wife's and my dropbox capacities to 18.25 GB each using referrals culled from Google Adwords placements as outlined in this Lifehacker article
. Didn't spend anything as I had a $100 coupon for Adwords laying around. Apparently they are also testing photo/video upload with a promise of earning additional free space. What other referral based opportunities might I be unaware of that this strategy might prove effective with?
posted by teg4rvn
on Feb 6, 2012 -
CALLING ALL SEM SPECIALISTS: How do you scope out a large SEM (google adwords) campaign? How do you anticipate how much it will cost per month and how many hours will be put toward it? This is from an agency perspective. [more inside]
posted by windbox
on Feb 2, 2012 -
An outside partner I've allowed non-admin access to my Google Analytics account wants to connect its AdWords account to my Google Analytics account. I don't currently use AdWords, but it's a future possibility. What are the ramifications of allowing them to do this? Will it affect my own ability to connect my own or other AdWords accounts to GA in the future? Will that linkage affect my own reporting?
posted by mph
on Oct 6, 2011 -
I'm been using both Google Adwords and a Facebook ad to promote an new album, but I think I'm using weak "keywords". Could I get the Metafilter community to look at a few no budget videos I've made to help me figure out "better" keywords to advertise my music? Or am I just wasting my money? [more inside]
posted by Dr.Rhetoric
on Jul 21, 2011 -
I need to learn SEM/AdWords, and I'd like to learn it fast. Google's AdWords learning center just isn't doing it for me. [more inside]
posted by anonymous
on Jun 22, 2011 -
I'm trying to optimize my Adwords campaign. What search terms would you use if you were looking to hire a local person to take care of your garden, or someone to give you ideas for your yard, or someone to plant a tree for you or some other garden based service? Off the top or your head, what words would you type? [more inside]
posted by recurve
on Feb 9, 2011 -
Is there anything similar to the Google Keyword Tool, which is no longer available as of today? [more inside]
posted by XQUZYPHYR
on Sep 27, 2010 -
Attorneys and patent agents: what kinds of advertising have you found to be the most effective? [more inside]
posted by jedicus
on Sep 15, 2010 -
Please recommend companies to outsource our first venture into PPC Search Engine Marketing. We are a small private university. [more inside]
posted by CaptApollo
on Sep 15, 2010 -
What's an average/normal salary for a paid search marketer (i.e., with AdWords, Yahoo, etc.) with three years of experience? I work at a small digital agency in NYC.
posted by whitebird
on Feb 8, 2010 -
Anyone know of a way to set up a Google AdWords account so that ads and keywords can be uploaded in bulk (as a database)? [more inside]
posted by dacoit
on Aug 20, 2009 -
I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
posted by diode
on Mar 10, 2009 -
What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
posted by AceRock
on Dec 27, 2008 -
I'm going to start offer my services in iPhone and Ruby on Rails development via online ads, and have pretty much decided on the Google AdWords program. Thought I'd ask the hive mind to come back to me with a few helpful tips.
posted by avocade
on Nov 6, 2008 -
Is there a continually-updated ebook about AdWords/Paid Search marketing that's worth buying? [more inside]
posted by mamessner
on Sep 24, 2008 -
How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
posted by generichuman
on Apr 7, 2008 -
Someone is threatening to sue my client because his website is returned in search results for the other guy's company name. [more inside]
posted by anonymous
on Mar 31, 2008 -
Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice? [more inside]
posted by miss lynnster
on Mar 6, 2008 -
Looking for recommendations on blogs that ruminate obsessively over Adwords and pay-per-click strategies in general. Thank you.
posted by PoopyDoop
on Oct 31, 2007 -
My 501(c)3 was awarded a Google AdWords
grant a couple of years ago. With the success of that program, Yahoo and MSN keep popping into conversations. Do either of them have a grant program?
posted by meindee
on Aug 23, 2007 -
Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website?
posted by paulinsanjuan
on Jan 6, 2007 -
Is there any way to search for specific types of web sites that use Google Adwords (or any other sponsored link service)? [more inside]
posted by Joleta
on Dec 8, 2006 -
Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted by mygothlaundry
on Sep 27, 2006 -
WebSoftware/TechieFilter: How would I go about making a site where different words automatically link to google search terms/ adwords containing the term? [more inside]
posted by Izzmeister
on Aug 17, 2006 -
How much flexability is there in the way google adwords are displayed?
Whenever I see google adwords on web pages, they mostly look 1) pretty much the same as on other sites and 2) rather ugly. How much flexability is there in the way they are displayed? Are there any other textad services that allow more flexability in aperance? [more inside]
posted by delmoi
on Mar 29, 2006 -
How to get a photo scanning side business off the ground? I need customers! [more inside]
posted by kdern
on Mar 29, 2006 -
Does anyone know of a way to be let back into AdSense after being banned? Thanks. [more inside]
posted by ac
on Oct 29, 2005 -
Is anyone out there succeeding as an affiliate marketer on the web?
Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo
on Jan 5, 2005 -
If I suddenly posted something on my website that I knew would get a ton of traffic, what would be the best way to, literally, capitalize on that traffic? If lightning struck, who would I call/partner with to make sure I got the maximum $$ possible out of all those eyeballs? Assume "selling out to the Man" would not be a concern, and further assume I would have very little time to arrange whatever the answer is. Also, assume the new higher traffic would be short-lived, a few weeks at most.
posted by luser
on Sep 24, 2004 -