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For AdWords, better to work with an agency or directly with Google?

Our business spends enough on Google AdWords that they've offered to give us some sort of "account specialist" as well as a couple of other people there to do the various day-to-day work of keeping our ads running effectively. We're not sure if we should take them up on it. [more inside]
posted by thumpasor on May 27, 2014 - 5 answers

resources to learn about online ad revenue for a blog/site

If I want to start a blog or site, what are some good places to learn about how many page views, etc. lead to how much revenue? [more inside]
posted by amsterdam63 on May 20, 2014 - 5 answers

Should I just google this?

What do I need to know about promoting my small online business using Google AdWords? [more inside]
posted by BlahLaLa on Aug 26, 2013 - 9 answers

What should I charge as an online marketing freelancer?

What should I charge as an online marketing freelancer? (Details inside) [more inside]
posted by phoenix_fire on Oct 31, 2012 - 2 answers

What are the best reputable sources to learn more about internet marketing?

Though I've been working with web development since the 90's, I have a hands-on knowledge gap when it comes to internet marketing techniques like SEO, Adwords, analytics and the like. What are the best sources, free or paid, to learn more? I've been looking around for good resources, but it looks like this field is dominated by crooks. Any recommendations of books and sites written by reputable professionals is appreciated. I'm also a big fan of video lectures, if you know of any.
posted by falameufilho on May 18, 2012 - 4 answers

Mission: biggest free Dropbox...

This weekend I increased my wife's and my dropbox capacities to 18.25 GB each using referrals culled from Google Adwords placements as outlined in this Lifehacker article. Didn't spend anything as I had a $100 coupon for Adwords laying around. Apparently they are also testing photo/video upload with a promise of earning additional free space. What other referral based opportunities might I be unaware of that this strategy might prove effective with?
posted by teg4rvn on Feb 6, 2012 - 4 answers

How do you adwords?

CALLING ALL SEM SPECIALISTS: How do you scope out a large SEM (google adwords) campaign? How do you anticipate how much it will cost per month and how many hours will be put toward it? This is from an agency perspective. [more inside]
posted by windbox on Feb 2, 2012 - 1 answer

Should I allow an outside partner connect its AdWords account to my GA account?

An outside partner I've allowed non-admin access to my Google Analytics account wants to connect its AdWords account to my Google Analytics account. I don't currently use AdWords, but it's a future possibility. What are the ramifications of allowing them to do this? Will it affect my own ability to connect my own or other AdWords accounts to GA in the future? Will that linkage affect my own reporting?
posted by mph on Oct 6, 2011 - 5 answers

How to pick best "keywords" to promote videos?

I'm been using both Google Adwords and a Facebook ad to promote an new album, but I think I'm using weak "keywords". Could I get the Metafilter community to look at a few no budget videos I've made to help me figure out "better" keywords to advertise my music? Or am I just wasting my money? [more inside]
posted by Dr.Rhetoric on Jul 21, 2011 - 5 answers

How to learn SEM

I need to learn SEM/AdWords, and I'd like to learn it fast. Google's AdWords learning center just isn't doing it for me. [more inside]
posted by anonymous on Jun 22, 2011 - 4 answers

Your garden's a mess, how do you look for help?

I'm trying to optimize my Adwords campaign. What search terms would you use if you were looking to hire a local person to take care of your garden, or someone to give you ideas for your yard, or someone to plant a tree for you or some other garden based service? Off the top or your head, what words would you type? [more inside]
posted by recurve on Feb 9, 2011 - 11 answers

If you were to crowdsource the title of a book, how would you do it?

If you were to crowdsource the title of a book, how would you do it? [more inside]
posted by morninj on Jan 21, 2011 - 7 answers

I Need My Keyword Search Back!

Is there anything similar to the Google Keyword Tool, which is no longer available as of today? [more inside]
posted by XQUZYPHYR on Sep 27, 2010 - 0 answers

Effective advertising for lawyers

Attorneys and patent agents: what kinds of advertising have you found to be the most effective? [more inside]
posted by jedicus on Sep 15, 2010 - 2 answers

Need to outsource a PPC SEM campaign - recommendations?

Please recommend companies to outsource our first venture into PPC Search Engine Marketing. We are a small private university. [more inside]
posted by CaptApollo on Sep 15, 2010 - 1 answer

Taking AdWords personally?

As an artist or small business owner, how would you feel if someone used your name to keyword their Google AdWords ad? [more inside]
posted by infinitefloatingbrains on Aug 20, 2010 - 20 answers

What's an average salary for a paid search marketer?

What's an average/normal salary for a paid search marketer (i.e., with AdWords, Yahoo, etc.) with three years of experience? I work at a small digital agency in NYC. Thanks!
posted by whitebird on Feb 8, 2010 - 3 answers

Google AdWords via Database?

Anyone know of a way to set up a Google AdWords account so that ads and keywords can be uploaded in bulk (as a database)? [more inside]
posted by dacoit on Aug 20, 2009 - 6 answers

Help me bust these SEM Scammers.

Help me bust these SEM scammers. [more inside]
posted by reticulatedspline on Aug 7, 2009 - 8 answers

How accurate is geolocation detection via IP Address

How accurate is geolocation detection via IP Address? [more inside]
posted by friedbeef on Jun 23, 2009 - 21 answers

Cliff Notes for Pay-Per-Click?

I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. [more inside]
posted by diode on Mar 10, 2009 - 0 answers

Adwords and SEO tips?

What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
posted by AceRock on Dec 27, 2008 - 1 answer

Top 5 tips for a Google Adwords newbie?

I'm going to start offer my services in iPhone and Ruby on Rails development via online ads, and have pretty much decided on the Google AdWords program. Thought I'd ask the hive mind to come back to me with a few helpful tips.
posted by avocade on Nov 6, 2008 - 5 answers

updated adwords ebook

Is there a continually-updated ebook about AdWords/Paid Search marketing that's worth buying? [more inside]
posted by mamessner on Sep 24, 2008 - 1 answer

How do freelance PPC managers charge?

How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
posted by generichuman on Apr 7, 2008 - 6 answers

suing over google adwords/result

Someone is threatening to sue my client because his website is returned in search results for the other guy's company name. [more inside]
posted by anonymous on Mar 31, 2008 - 18 answers

How do I block a particularly offensive google ad?

Can I block a particular google ad I never want to see again? [more inside]
posted by emyd on Mar 21, 2008 - 24 answers

Googlefu me, baby!

Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice? [more inside]
posted by miss lynnster on Mar 6, 2008 - 13 answers

The best blogs about Adwords

Looking for recommendations on blogs that ruminate obsessively over Adwords and pay-per-click strategies in general. Thank you.
posted by PoopyDoop on Oct 31, 2007 - 1 answer

Do Yahoo or MSN offer search marketing grants to 501(c)3s?

My 501(c)3 was awarded a Google AdWords grant a couple of years ago. With the success of that program, Yahoo and MSN keep popping into conversations. Do either of them have a grant program?
posted by meindee on Aug 23, 2007 - 0 answers

Any (ad)Words to make (ad)Sense of Adwords and Adsense?

Is there any 3rd-party software that is any good for managing AdWords campaigns? [more inside]
posted by prophetsearcher on Mar 29, 2007 - 5 answers

Paid Search: Google or Yahoo?

Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website? [more inside]
posted by paulinsanjuan on Jan 6, 2007 - 7 answers

Find sites that use Google Adwords

Is there any way to search for specific types of web sites that use Google Adwords (or any other sponsored link service)? [more inside]
posted by Joleta on Dec 8, 2006 - 1 answer

Why doesn't Gmail understand what kind of spam to advertise?

How advanced are Google Ads, really? I thought we were all frightened of Google mining our GMail accounts to serve targeted ads. But when I check the spam folder of my GMail account, all I get is adverts for recipes ("Ginger Spam Salad - serves 1, refrigerate overnight") using the food product Spam! [more inside]
posted by skylar on Nov 21, 2006 - 15 answers

What online ads work best for nonprofits?

Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted by mygothlaundry on Sep 27, 2006 - 12 answers

How do I make a web page automatically hyperlink words with links to monetize them?

WebSoftware/TechieFilter: How would I go about making a site where different words automatically link to google search terms/ adwords containing the term? [more inside]
posted by Izzmeister on Aug 17, 2006 - 8 answers

Why Goooooogle?

Why does Adsense/Adwords use "Ads by Goooooogle" instead of "Ads by Google" in their text ads? [more inside]
posted by dripdripdrop on Jul 26, 2006 - 11 answers

Looking for desiccated corpses? Find it on Ebay!

How do Ebay and others do Google ads that put your search term in the ad? [more inside]
posted by Help Me Impeach Bush on Jun 14, 2006 - 7 answers

can adwords look nice?

How much flexability is there in the way google adwords are displayed? Whenever I see google adwords on web pages, they mostly look 1) pretty much the same as on other sites and 2) rather ugly. How much flexability is there in the way they are displayed? Are there any other textad services that allow more flexability in aperance? [more inside]
posted by delmoi on Mar 29, 2006 - 10 answers

How to find customers to get a photo scanning business off the ground?

How to get a photo scanning side business off the ground? I need customers! [more inside]
posted by kdern on Mar 29, 2006 - 9 answers

Oh man.. c'mon!

Does anyone know of a way to be let back into AdSense after being banned? Thanks. [more inside]
posted by ac on Oct 29, 2005 - 7 answers

Making Money with AdWords?

Is anyone out there succeeding as an affiliate marketer on the web?

Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo on Jan 5, 2005 - 6 answers

Capitalizing on a spike of traffic?

If I suddenly posted something on my website that I knew would get a ton of traffic, what would be the best way to, literally, capitalize on that traffic? If lightning struck, who would I call/partner with to make sure I got the maximum $$ possible out of all those eyeballs? Assume "selling out to the Man" would not be a concern, and further assume I would have very little time to arrange whatever the answer is. Also, assume the new higher traffic would be short-lived, a few weeks at most.
posted by luser on Sep 24, 2004 - 9 answers

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