How can a young creative break into the world of advertising? What does it take to live in Chicago and go to Chicago Portfolio School? [more inside]
Help me come up with some fun brainstorming exercises and tools for my company's new software product messaging! [more inside]
I'm going to start offer my services in iPhone and Ruby on Rails development via online ads, and have pretty much decided on the Google AdWords program. Thought I'd ask the hive mind to come back to me with a few helpful tips.
Help me name my marketing consulting business! [more inside]
Should I pay to advertise on Citysearch? [more inside]
Maximum online ad revenue? -newspapers can not sell an infinite amount of ads in their print newspaper because of a realistic maximum page count and circulation. are websites beholden to any such caveats? [more inside]
Please help me find video online of your typical cheesy late night phone-sex ads or sexy chat line ads. Not looking for parodies, I'd love to find the real thing, and am coming up empty. [more inside]
Contemporary reading on ethics in marketing? [more inside]
Advertising folks: So, you’re a strategic planner! Or, you work at a digital agency! I’d like to get some thoughts and advice from you. I’m not extraordinarily unhappy in my current job. But I’ve been offered the chance to jump to a potentially fantastic new job (as a planner at a digital agency), that I happen to know very little about. So, I’m hoping some of you can answer some questions that will help make this decision easier. [more inside]
What price should I sell text links from my website? [more inside]
I have noticed that TV ads for prescription drugs that feature actors directly addressing you always (?) have the voice track lip-synched. The audio is obviously different from what would have been recorded originally, and this seems to be consistent. Why is this? A friend suggested this somehow avoids some FDA regulation about endorsing drugs. This is in the USA.
VideoID Filter: Help me find an online video from about a year ago that "highlighted" all of the advertisements in a city. All of the ads were white and everything else was black (or the other way around?). It really illustrated how surrounded by consumerism we are.
Does anyone know how to effectively (and economically) market a women's shoes and accessories retail store in London, UK? [more inside]
I'm looking for musicians who've decided not to be on MySpace Music (because they don't want to provide free content/traffic for News Corp., because they don't want their work next to ads, or for other reasons related to MySpace). Where are statements, blog posts, etc., by such musicians? Your own thoughts on these issues are welcome too.
BookFilter: I'm pretty sure the title is simply "e". It's the story of events at an advertising agency, told exclusively through emails. It was set in England, as I recall. Unfortunately, without knowing the author, I can't figure out a unique way to search for it.... anyone know the author?
Can anyone recommend quality online ad networks for a website with about 300,000 page views per month? [more inside]
Planning a 100-level Intro to Advertising course... were you fond of any creative assignments or group projects, if you ever took this class? [more inside]
What do you wish you had known when you started direct advertising on your blog/website? [more inside]
Anyone know the name of the music that plays in this Audi commerical?
Which Australian Advertising/Media Magazine (and its associated directories) should I subscribe to? [more inside]
Know any well-frequented bulletin boards / community posts in the NYC (Manhattan and Brooklyn) area? I teach software like FCP and Photoshop, fix Macs, and tutor people in how to use them. I've been running an independent consulting business for around 7 years, but I need some more good places to put up advertising (flyers put up around the city disappear sometimes within an hour). My rates are very reasonable but are not "cheap", so preferably bulletin boards in somewhat affluent areas preferred (but at this point, what part of NYC isn't gentrified...?) And, if anyone has any other NY-specific advertising ideas, I'm all ears (word of mouth has been my best friend).
Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics). [more inside]
What are some good ways to market a website? [more inside]
I have the opportunity to buy a niche website. Is it worth it? [more inside]
In Alberta, does my business have the right to use/copy the "style" of a piece of artwork that we already paid to use when commissioning new artwork from a different artist? [more inside]
Are there any consequences for advertising a product as .99 cents as opposed to 99 cents? [more inside]
I was discussing with someone a certain website, which they say has revenues of at least $20 million a year. They made a claim that by looking at the ad rates of the ad network the website is using, the number of ads per page, and the traffic of the website (via things like Quantcast; it's in the Alexa top 500), it is possible to make a rough revenue estimate without access to any internal data. Is this so? If so, what formulas are used?
Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product?
Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product? Examples inside. [more inside]
What information should be included in an ad selling a pair of skis? [more inside]
What are some good ways to spark public interest in a website? [more inside]
Seeking advice on using Yelp to help drum up business. We pay nothing now, and get a bit of traffic from it, we're wondering if we paid $150/month with a year contract, would we substantially increase that traffic? What has your experience been with Yelp, either as a user or a business?
Can anyone direct me toward an essay [preferably vetted] on the use of language in advertising/media? [more inside]
I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm. Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet. [more inside]
How to get into account planning? [more inside]
Which is better? A vanity url or a backslashed url. For instance, www.awesometown.com or www.mycompany.com/awesometown Mind you, this is an advertising question. With a product/property it seems smarter to use a vanity url for name recognition, but I understand diluting the brand is a bad idea. What's the best practices you've seen or opinions?
Are there industries that are as dependent on advertising revenue as The Media and (Free) Web Apps? [more inside]
I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
What sort of readership for my blog would be enough to start offering advertising? [more inside]
Looking for free online classified ad software/web application similar to Craigslist, etc. that I can host myself. [more inside]
How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
We are looking to purchase a flat screen monitor or television that can cycle through files so we can advertise programs at a library. We want to be able to hook a flash drive up to it and use word documents. Any suggestions? Essentially we want to do this without having to ask our IT guys to hook up another PC for us.
I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
Automatically attach footer advertising to e-mail via SMTP gateway [more inside]
I'm looking for a video clip of the "Loyal" TV ad campaign that ran in New Zealand during the America's Cup against Alinghi last year. There are plenty of copies of the original Dave Dobbyn version but I'm looking for the one with NZ'ers holding hands across the nation etc. YouTube and Goo have failed me. Any clues?
Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people? [more inside]
A few days ago my wife and I decided to pop down to Brighton for a break. She booked the trip on her home computer and I looked at a few pictures on flickr and checked askmefi for what to see using mine. Today, Amazon is recommending me Brighton travel books. How did they know?
I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
Looking for online collections of vintage hand-drawn illustrations (like so, but minus the envelope), preferably high quality. [more inside]
How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!) [more inside]