537 posts tagged with advertising.
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I miss school

Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics). [more inside]
posted by barrakuda on Jul 30, 2008 - 12 answers

Ways to market a website

What are some good ways to market a website? [more inside]
posted by blueplasticfish on Jul 29, 2008 - 3 answers

Is this small business worth a punt?

I have the opportunity to buy a niche website. Is it worth it? [more inside]
posted by hatmandu on Jul 28, 2008 - 8 answers

Legal possibilities for copying art's style for advertising?

In Alberta, does my business have the right to use/copy the "style" of a piece of artwork that we already paid to use when commissioning new artwork from a different artist? [more inside]
posted by anonymous on Jul 21, 2008 - 3 answers

How much can an obvious typo cost?

Are there any consequences for advertising a product as .99 cents as opposed to 99 cents? [more inside]
posted by amicamentis on Jul 17, 2008 - 35 answers

Can you tell how much revenue a website has?

I was discussing with someone a certain website, which they say has revenues of at least $20 million a year. They made a claim that by looking at the ad rates of the ad network the website is using, the number of ads per page, and the traffic of the website (via things like Quantcast; it's in the Alexa top 500), it is possible to make a rough revenue estimate without access to any internal data. Is this so? If so, what formulas are used?
posted by Charmian on Jul 13, 2008 - 10 answers

Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product?

Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product? Examples inside. [more inside]
posted by HeroZero on Jul 3, 2008 - 19 answers

Info for seling a pair of skis?

What information should be included in an ad selling a pair of skis? [more inside]
posted by el_lupino on Jul 3, 2008 - 7 answers

Besides getting it tattooed on my forehead.

What are some good ways to spark public interest in a website? [more inside]
posted by Breo on Jun 6, 2008 - 5 answers

Do you use Yelp?

Seeking advice on using Yelp to help drum up business. We pay nothing now, and get a bit of traffic from it, we're wondering if we paid $150/month with a year contract, would we substantially increase that traffic? What has your experience been with Yelp, either as a user or a business?
posted by Echidna882003 on Jun 4, 2008 - 9 answers

I need essays on langage in advertising!

Can anyone direct me toward an essay [preferably vetted] on the use of language in advertising/media? [more inside]
posted by 913 on May 30, 2008 - 7 answers

Toronto employers of insight/strategy/planning people?

I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm. Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet. [more inside]
posted by Kololo on May 22, 2008 - 3 answers

Getting into account planning?

How to get into account planning? [more inside]
posted by AceRock on May 20, 2008 - 3 answers

Vanity URLS or backslashed directories?

Which is better? A vanity url or a backslashed url. For instance, www.awesometown.com or www.mycompany.com/awesometown Mind you, this is an advertising question. With a product/property it seems smarter to use a vanity url for name recognition, but I understand diluting the brand is a bad idea. What's the best practices you've seen or opinions?
posted by Davidissimo on May 16, 2008 - 22 answers

Ad-based Economies

Are there industries that are as dependent on advertising revenue as The Media and (Free) Web Apps? [more inside]
posted by Non Prosequitur on May 11, 2008 - 7 answers

What ad campaigns have been adapted into feature films?

I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
posted by PM on May 4, 2008 - 16 answers

Can I Make a Little Money Yet?

What sort of readership for my blog would be enough to start offering advertising? [more inside]
posted by miss tea on May 3, 2008 - 16 answers

I want to run my own web classified ads

Looking for free online classified ad software/web application similar to Craigslist, etc. that I can host myself. [more inside]
posted by furtive on Apr 13, 2008 - 1 answer

How do freelance PPC managers charge?

How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
posted by generichuman on Apr 7, 2008 - 6 answers

Using a monitor to advertise

We are looking to purchase a flat screen monitor or television that can cycle through files so we can advertise programs at a library. We want to be able to hook a flash drive up to it and use word documents. Any suggestions? Essentially we want to do this without having to ask our IT guys to hook up another PC for us.
posted by zzazazz on Apr 4, 2008 - 14 answers

Best/Worst Viral Ad Campaigns

I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
posted by Prevailing Southwest on Apr 3, 2008 - 23 answers

Automatically attach footer advertising to e-mail via SMTP gateway

Automatically attach footer advertising to e-mail via SMTP gateway [more inside]
posted by doomtop on Mar 30, 2008 - 1 answer

Where can I find footage of the New Zealand America's Cup "Loyal" campaign ad?

I'm looking for a video clip of the "Loyal" TV ad campaign that ran in New Zealand during the America's Cup against Alinghi last year. There are plenty of copies of the original Dave Dobbyn version but I'm looking for the one with NZ'ers holding hands across the nation etc. YouTube and Goo have failed me. Any clues?
posted by media_itoku on Mar 28, 2008 - 2 answers

How do I advertise my niche Podcast?

Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people? [more inside]
posted by Del Far on Mar 26, 2008 - 12 answers

How did Amazon find that out?

A few days ago my wife and I decided to pop down to Brighton for a break. She booked the trip on her home computer and I looked at a few pictures on flickr and checked askmefi for what to see using mine. Today, Amazon is recommending me Brighton travel books. How did they know?
posted by srboisvert on Mar 24, 2008 - 4 answers

marketing brainstorm forecast: cloudy

I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted by modernpoverty on Mar 20, 2008 - 5 answers

Illustrated ephemera

Looking for online collections of vintage hand-drawn illustrations (like so, but minus the envelope), preferably high quality. [more inside]
posted by bjork24 on Mar 18, 2008 - 8 answers

How can I make the best portfolio...EVER?

How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!) [more inside]
posted by whiskey point on Mar 11, 2008 - 7 answers

Googlefu me, baby!

Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice? [more inside]
posted by miss lynnster on Mar 6, 2008 - 13 answers

Low-cost marketing ideas for an off-beat graphic novel

What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted by Shepherd on Feb 29, 2008 - 12 answers

Slice the pie, hive.

Marketing budget question: suppose I have 150,000 $... [more inside]
posted by NekulturnY on Feb 28, 2008 - 4 answers

Finding Audi's "Safety" Commercial Online

Google-fu Filter: Hope me find the Audi commercial that aired during the Oscars! [more inside]
posted by Work to Live on Feb 26, 2008 - 3 answers

Adsense vs the World

Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing? [more inside]
posted by survivorman on Feb 22, 2008 - 2 answers

Created by Madison Avenue?

What are some pop cultural artifacts and bits of 'common knowledge' that originated in ad campaigns that most people may not know about? [more inside]
posted by empath on Feb 18, 2008 - 28 answers

What happens in Vegas Stays in Mexico?

What happens in Vegas, Stays In Mexico?? [more inside]
posted by MrTangent on Jan 21, 2008 - 11 answers

Where can I find a list of charities that do not advertise?

I'm looking for a list of charities that do not spend any of their budget on advertising. Is there a directory of them somewhere? I'm in the UK, but that's more of a starting off point; deserving non-advertising charities elsewhere, or lists of them, would be just as good. [more inside]
posted by fvw on Jan 21, 2008 - 9 answers

Why is orange such a popular marketing color?

Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted by PostIronyIsNotaMyth on Jan 20, 2008 - 24 answers

What is the name of the song playing in the IDM "Ideating" tv commercial?

The new IBM "Ideating" commercial...What is the music in the background? [more inside]
posted by Apo11o on Jan 9, 2008 - 16 answers

It's either Ad Center or this. I want to do this.

I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
posted by parmanparman on Dec 29, 2007 - 9 answers

Help with mystery mail

Someone at my office received this in the mail today: Picture. We have no idea who it is from or what it's about. [more inside]
posted by chiababe on Dec 13, 2007 - 27 answers

Is there something morally bankrupt about advertising?

Is working in advertising ethically wrong? [more inside]
posted by sully75 on Dec 11, 2007 - 89 answers

I just batted the cycle, time for something new.

I have just been fired. I now want to transition into creative brand management and marketing immediately. [more inside]
posted by parmanparman on Dec 11, 2007 - 8 answers

an ad from years ago with kids making pictures with their bodies, shot from overhead

Few years ago, an ad ... maybe using the "Mad World" song from Donnie Darko (no, not the GoW spot of late) Black/white shot from overhead, showed kids playing, forming pictures with their bodies... maybe it was for a car? [more inside]
posted by cloudscratcher on Dec 9, 2007 - 6 answers

What is the best major to pursue if one has an interest in studying propaganda?

What is the best major to pursue if one has an interest in studying propaganda? [more inside]
posted by Lownotes on Dec 7, 2007 - 16 answers


What would happen if we banned all advertising? [more inside]
posted by greytape on Dec 5, 2007 - 54 answers

Overscanning in order to fit in ads?

At the height of the "earn money viewing ads" craze there was a (PC-only) program that hacked the VGA driver, in Windows I think, to add a few extra lines in which to display ads. This would still give you, say, 640x480 for normal stuff with 20 or so lines added for an ad bar that went across the top or bottom of the screen. Does anyone have any pointers to information about it that survives on the Web?
posted by krisjohn on Nov 30, 2007 - 7 answers

Quality ad video downloads

Where can I download good-quality clips of (your current favorite) TV ads? Bonus points for visually-interesting spots without voiceover or dialogue. [more inside]
posted by uncleozzy on Nov 26, 2007 - 3 answers

Getting Russians to Listen

In the context of advertising and marketing in Russia, who are the opinion leaders and influencers for the 18 to 35 year old demographic? [more inside]
posted by PoopyDoop on Nov 26, 2007 - 9 answers

Need tips on making the most of an ad: Little. Yellow. Different.

One of my friends is about to spend some big bucks in the Yellow Pages. I'm trying to help him make the most of his investment. Any tips or ideas on how to design an ad for the yellow pages to have the most impact?
posted by edmz on Nov 23, 2007 - 11 answers

Online advertising - how does one get it?

Online advertising for dummies? [more inside]
posted by deeper red on Nov 22, 2007 - 17 answers

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