I have noticed that TV ads for prescription drugs that feature actors directly addressing you always (?) have the voice track lip-synched. The audio is obviously different from what would have been recorded originally, and this seems to be consistent. Why is this? A friend suggested this somehow avoids some FDA regulation about endorsing drugs. This is in the USA.
posted by adamrice
on Sep 18, 2008 -
VideoID Filter: Help me find an online video from about a year ago that "highlighted" all of the advertisements in a city. All of the ads were white and everything else was black (or the other way around?). It really illustrated how surrounded by consumerism we are.
posted by PixelatorOfTime
on Sep 12, 2008 -
Does anyone know how to effectively (and economically) market a women's shoes and accessories retail store in London, UK? [more inside]
posted by gadha
on Sep 11, 2008 -
I'm looking for musicians who've decided not to be on MySpace Music (because they don't want to provide free content/traffic for News Corp., because they don't want their work next to ads, or for other reasons related to MySpace). Where are statements, blog posts, etc., by such musicians? Your own thoughts on these issues are welcome too.
posted by kalapierson
on Sep 8, 2008 -
BookFilter: I'm pretty sure the title is simply "e". It's the story of events at an advertising agency, told exclusively through emails. It was set in England, as I recall. Unfortunately, without knowing the author, I can't figure out a unique way to search for it.... anyone know the author?
posted by Steve3
on Sep 1, 2008 -
Can anyone recommend quality online ad networks for a website with about 300,000 page views per month? [more inside]
posted by puffl
on Aug 21, 2008 -
Planning a 100-level Intro to Advertising course... were you fond of any creative assignments or group projects, if you ever took this class? [more inside]
posted by starman
on Aug 14, 2008 -
What do you wish you had known when you started direct advertising on your blog/website? [more inside]
posted by kmel
on Aug 11, 2008 -
Which Australian Advertising/Media Magazine (and its associated directories) should I subscribe to? [more inside]
posted by LongDrive
on Aug 10, 2008 -
Know any well-frequented bulletin boards / community posts in the NYC
(Manhattan and Brooklyn) area? I teach software like FCP and Photoshop, fix Macs, and tutor people in how to use them. I've been running an independent consulting business for around 7 years, but I need some more good places to put up advertising (flyers put up around the city disappear sometimes within an hour). My rates are very reasonable but are not "cheap", so preferably bulletin boards in somewhat affluent areas preferred (but at this point, what part of NYC isn't gentrified...?) And, if anyone has any other NY-specific advertising ideas, I'm all ears (word of mouth has been my best friend).
posted by dmaterialized
on Jul 30, 2008 -
Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics).
posted by barrakuda
on Jul 30, 2008 -
In Alberta, does my business have the right to use/copy the "style" of a piece of artwork that we already paid to use when commissioning new artwork from a different artist? [more inside]
posted by anonymous
on Jul 21, 2008 -
I was discussing with someone a certain website, which they say has revenues of at least $20 million a year. They made a claim that by looking at the ad rates of the ad network the website is using, the number of ads per page, and the traffic of the website (via things like Quantcast; it's in the Alexa top 500), it is possible to make a rough revenue estimate without access to any internal data. Is this so? If so, what formulas are used?
posted by Charmian
on Jul 13, 2008 -
Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product? Examples inside. [more inside]
posted by HeroZero
on Jul 3, 2008 -
Seeking advice on using Yelp to help drum up business. We pay nothing now, and get a bit of traffic from it, we're wondering if we paid $150/month with a year contract, would we substantially increase that traffic? What has your experience been with Yelp, either as a user or a business?
posted by Echidna882003
on Jun 4, 2008 -
Can anyone direct me toward an essay [preferably vetted] on the use of language in advertising/media? [more inside]
posted by 913
on May 30, 2008 -
I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm.
Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet. [more inside]
posted by Kololo
on May 22, 2008 -
Which is better? A vanity url or a backslashed url.
For instance, www.awesometown.com
Mind you, this is an advertising question. With a product/property it seems smarter to use a vanity url for name recognition, but I understand diluting the brand is a bad idea.
What's the best practices you've seen or opinions?
posted by Davidissimo
on May 16, 2008 -
I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
posted by PM
on May 4, 2008 -
Looking for free online classified ad software/web application similar to Craigslist, etc. that I can host myself. [more inside]
posted by furtive
on Apr 13, 2008 -
How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
posted by generichuman
on Apr 7, 2008 -
We are looking to purchase a flat screen monitor or television that can cycle through files so we can advertise programs at a library. We want to be able to hook a flash drive up to it and use word documents. Any suggestions? Essentially we want to do this without having to ask our IT guys to hook up another PC for us.
posted by zzazazz
on Apr 4, 2008 -
I'm looking for a video clip of the "Loyal" TV ad campaign that ran in New Zealand during the America's Cup against Alinghi last year. There are plenty of copies of the original Dave Dobbyn version but I'm looking for the one with NZ'ers holding hands across the nation etc. YouTube and Goo have failed me. Any clues?
posted by media_itoku
on Mar 28, 2008 -
Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people? [more inside]
posted by Del Far
on Mar 26, 2008 -
A few days ago my wife and I decided to pop down to Brighton for a break. She booked the trip on her home computer and I looked at a few pictures on flickr and checked askmefi for what to see using mine.
Today, Amazon is recommending me Brighton travel books. How did they know?
posted by srboisvert
on Mar 24, 2008 -
I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted by modernpoverty
on Mar 20, 2008 -
Looking for online collections of vintage hand-drawn illustrations (like so
, but minus the envelope), preferably high quality. [more inside]
posted by bjork24
on Mar 18, 2008 -
How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!) [more inside]
posted by whiskey point
on Mar 11, 2008 -
Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice? [more inside]
posted by miss lynnster
on Mar 6, 2008 -
What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted by Shepherd
on Feb 29, 2008 -
Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing? [more inside]
posted by survivorman
on Feb 22, 2008 -
What are some pop cultural artifacts and bits of 'common knowledge' that originated in ad campaigns that most people may not know about? [more inside]
posted by empath
on Feb 18, 2008 -
I'm looking for a list of charities that do not spend any of their budget on advertising. Is there a directory of them somewhere? I'm in the UK, but that's more of a starting off point; deserving non-advertising charities elsewhere, or lists of them, would be just as good.
posted by fvw
on Jan 21, 2008 -
Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted by PostIronyIsNotaMyth
on Jan 20, 2008 -
I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
posted by parmanparman
on Dec 29, 2007 -