Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
How do you get job in the Online Ad Sales industry? [more inside]
Looking for digital ad strategy graduate programs in NYC. I've worked for almost 2 years (graduated college in the summer of 07) in web analytics/market research, and while I was laid off a few weeks ago, what I think I really want to do is make a career out of digital strategy (kind of a combo of both from what I understand). [more inside]
StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
There is a drawing of a boy and a girl baby looking into their diapers. It's an advertisement w/ heading, "There IS a difference!" Does anyone remember what product/ service this ad was for??
Why do infrastructure / commodity brands need to advertise to the general public? [more inside]
Is there a good way to sell advertising on a password-protected intranet? If so, what is it? [more inside]
What commission should I charge for an agent that's finding me advertising gigs? [more inside]
Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
I use Wordpress 2.7. How do I edit the RSS feed(s)? Please help me troubleshoot my situation ... [more inside]
Recently I've thought of a great idea for a website which I'm planning on developing soon. I believe the site has the potential of something like YouTube or Facebook. Due to my paranoia and low budget, I've decided to develop the site myself. I believe no one has the capacity or resources to copy the site for at least a fortnight. Due to the low budget Im having to resort to spreading the word over the net. Unfortunetly I cannot reveal what the site is about :( I was just wondering if anyone knows of any descent sites or forums that are pretty general, where I could post my idea? so i can reach as many people as possible within a fortnight. P.S. Please don't say Youtube or Facebook... lol
Dynamic Advertising: How do I put it in an ebook? I'd like to 1) put advertising that is a) dynamic (and changeable from a script on my site) and b) CPM (paid per exposure, rather than per action) into 2) an ebook, either pdf or exe. Any suggestions on the best way to do this? Thanks!
How can I be a successful designer without working in advertising? [more inside]
I am looking for some good basic classes/courses in or near San Diego, California on interactive/internet marketing (metrics, e-commerce, channels, website usability, SEO, etc.). Can anyone recommend anything that ends before August '09?
What are the legalities of utilizing a homeless person/vagrant/urban outdoorsman for marketing purposes? I've read up on "Bumvertising", but other than some negative feedback from homeless persons advocates (wikipedia) what happens when one of these "employees" happens to do something illegal? [more inside]
PossiblyBeenGoneTooLongFilter: What's up with all the videos of Americans trying Marmite on YouTube? [more inside]
Down's syndrom : do they know what money is ? [more inside]
Can anyone recommend any decent advertising blogs, preferably with a UK slant. [more inside]
I walk into your store with a suit and a desire to sell you online ad space. What can I do to guarantee myself success? I want to give you the feeling that if you don't buy now, you'll never get the chance again. [more inside]
Can you help me find a specific Wendy's commercial? (Not the banned one, and certainly not the "where's the beef" one.) [more inside]
I am looking for examples for how businesses IN BRAZIL use social media to sell products and services. I am especially interested in how businesses are using Orkut, Twitter and other social networking websites to accomplish this. Thank you. I sincerely appreciate your help.
What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
Suggestions for website galleries of Advertising Design (print and/or web) ala CSS Drive and similar sites. [more inside]
How can a young creative break into the world of advertising? What does it take to live in Chicago and go to Chicago Portfolio School? [more inside]
Help me come up with some fun brainstorming exercises and tools for my company's new software product messaging! [more inside]
I'm going to start offer my services in iPhone and Ruby on Rails development via online ads, and have pretty much decided on the Google AdWords program. Thought I'd ask the hive mind to come back to me with a few helpful tips.
Help me name my marketing consulting business! [more inside]
Should I pay to advertise on Citysearch? [more inside]
Maximum online ad revenue? -newspapers can not sell an infinite amount of ads in their print newspaper because of a realistic maximum page count and circulation. are websites beholden to any such caveats? [more inside]
Please help me find video online of your typical cheesy late night phone-sex ads or sexy chat line ads. Not looking for parodies, I'd love to find the real thing, and am coming up empty. [more inside]
Contemporary reading on ethics in marketing? [more inside]
Advertising folks: So, you’re a strategic planner! Or, you work at a digital agency! I’d like to get some thoughts and advice from you. I’m not extraordinarily unhappy in my current job. But I’ve been offered the chance to jump to a potentially fantastic new job (as a planner at a digital agency), that I happen to know very little about. So, I’m hoping some of you can answer some questions that will help make this decision easier. [more inside]
What price should I sell text links from my website? [more inside]
I have noticed that TV ads for prescription drugs that feature actors directly addressing you always (?) have the voice track lip-synched. The audio is obviously different from what would have been recorded originally, and this seems to be consistent. Why is this? A friend suggested this somehow avoids some FDA regulation about endorsing drugs. This is in the USA.
VideoID Filter: Help me find an online video from about a year ago that "highlighted" all of the advertisements in a city. All of the ads were white and everything else was black (or the other way around?). It really illustrated how surrounded by consumerism we are.
Does anyone know how to effectively (and economically) market a women's shoes and accessories retail store in London, UK? [more inside]
I'm looking for musicians who've decided not to be on MySpace Music (because they don't want to provide free content/traffic for News Corp., because they don't want their work next to ads, or for other reasons related to MySpace). Where are statements, blog posts, etc., by such musicians? Your own thoughts on these issues are welcome too.
BookFilter: I'm pretty sure the title is simply "e". It's the story of events at an advertising agency, told exclusively through emails. It was set in England, as I recall. Unfortunately, without knowing the author, I can't figure out a unique way to search for it.... anyone know the author?
Can anyone recommend quality online ad networks for a website with about 300,000 page views per month? [more inside]
Planning a 100-level Intro to Advertising course... were you fond of any creative assignments or group projects, if you ever took this class? [more inside]
What do you wish you had known when you started direct advertising on your blog/website? [more inside]
Anyone know the name of the music that plays in this Audi commerical?
Which Australian Advertising/Media Magazine (and its associated directories) should I subscribe to? [more inside]
Know any well-frequented bulletin boards / community posts in the NYC (Manhattan and Brooklyn) area? I teach software like FCP and Photoshop, fix Macs, and tutor people in how to use them. I've been running an independent consulting business for around 7 years, but I need some more good places to put up advertising (flyers put up around the city disappear sometimes within an hour). My rates are very reasonable but are not "cheap", so preferably bulletin boards in somewhat affluent areas preferred (but at this point, what part of NYC isn't gentrified...?) And, if anyone has any other NY-specific advertising ideas, I'm all ears (word of mouth has been my best friend).
Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics). [more inside]
What are some good ways to market a website? [more inside]
I have the opportunity to buy a niche website. Is it worth it? [more inside]
In Alberta, does my business have the right to use/copy the "style" of a piece of artwork that we already paid to use when commissioning new artwork from a different artist? [more inside]
Are there any consequences for advertising a product as .99 cents as opposed to 99 cents? [more inside]