Is there a specific term to describe an advertising slogan that actually makes you less sure about that aspect of the product? Examples inside.
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posted by HeroZero
on Jul 3, 2008 -
19 answers
Seeking advice on using Yelp to help drum up business. We pay nothing now, and get a bit of traffic from it, we're wondering if we paid $150/month with a year contract, would we substantially increase that traffic? What has your experience been with Yelp, either as a user or a business?
posted by Echidna882003
on Jun 4, 2008 -
9 answers
Can anyone direct me toward an essay [preferably vetted] on the use of language in advertising/media?
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posted by 913
on May 30, 2008 -
7 answers
I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm.
Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet.
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posted by Kololo
on May 22, 2008 -
3 answers
Which is better? A vanity url or a backslashed url.
For instance, www.awesometown.com
or
www.mycompany.com/awesometown
Mind you, this is an advertising question. With a product/property it seems smarter to use a vanity url for name recognition, but I understand diluting the brand is a bad idea.
What's the best practices you've seen or opinions?
posted by Davidissimo
on May 16, 2008 -
22 answers
I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
posted by PM
on May 4, 2008 -
16 answers
Looking for free online classified ad software/web application similar to Craigslist, etc. that I can host myself.
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posted by furtive
on Apr 13, 2008 -
1 answer
How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer.
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posted by generichuman
on Apr 7, 2008 -
6 answers
We are looking to purchase a flat screen monitor or television that can cycle through files so we can advertise programs at a library. We want to be able to hook a flash drive up to it and use word documents. Any suggestions? Essentially we want to do this without having to ask our IT guys to hook up another PC for us.
posted by zzazazz
on Apr 4, 2008 -
14 answers
I'm looking for a video clip of the "Loyal" TV ad campaign that ran in New Zealand during the America's Cup against Alinghi last year. There are plenty of copies of the original Dave Dobbyn version but I'm looking for the one with NZ'ers holding hands across the nation etc. YouTube and Goo have failed me. Any clues?
posted by media_itoku
on Mar 28, 2008 -
2 answers
Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people?
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posted by Del Far
on Mar 26, 2008 -
12 answers
A few days ago my wife and I decided to pop down to Brighton for a break. She booked the trip on her home computer and I looked at a few pictures on flickr and checked askmefi for what to see using mine.
Today, Amazon is recommending me Brighton travel books. How did they know?
posted by srboisvert
on Mar 24, 2008 -
4 answers
I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start.
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posted by modernpoverty
on Mar 20, 2008 -
5 answers
Looking for online collections of vintage hand-drawn illustrations (
like so, but minus the envelope), preferably high quality.
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posted by bjork24
on Mar 18, 2008 -
8 answers
How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!)
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posted by whiskey point
on Mar 11, 2008 -
7 answers
Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice?
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posted by miss lynnster
on Mar 6, 2008 -
13 answers
What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions?
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posted by Shepherd
on Feb 29, 2008 -
12 answers
Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing?
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posted by survivorman
on Feb 22, 2008 -
2 answers
What are some pop cultural artifacts and bits of 'common knowledge' that originated in ad campaigns that most people may not know about?
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posted by empath
on Feb 18, 2008 -
28 answers
I'm looking for a list of charities that do not spend any of their budget on advertising. Is there a directory of them somewhere? I'm in the UK, but that's more of a starting off point; deserving non-advertising charities elsewhere, or lists of them, would be just as good.
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posted by fvw
on Jan 21, 2008 -
9 answers
Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted by PostIronyIsNotaMyth
on Jan 20, 2008 -
24 answers
I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together!
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posted by parmanparman
on Dec 29, 2007 -
9 answers
I have just been fired. I now want to transition into creative brand management and marketing immediately.
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posted by parmanparman
on Dec 11, 2007 -
8 answers
Few years ago, an ad ... maybe using the "Mad World" song from Donnie Darko (no, not the GoW spot of late)
Black/white shot from overhead, showed kids playing, forming pictures with their bodies... maybe it was for a car?
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posted by cloudscratcher
on Dec 9, 2007 -
6 answers
At the height of the "earn money viewing ads" craze there was a (PC-only) program that hacked the VGA driver, in Windows I think, to add a few extra lines in which to display ads. This would still give you, say, 640x480 for normal stuff with 20 or so lines
added for an ad bar that went across the top or bottom of the screen. Does anyone have any pointers to information about it that survives on the Web?
posted by krisjohn
on Nov 30, 2007 -
7 answers
Where can I download good-quality clips of (your current favorite) TV ads? Bonus points for visually-interesting spots without voiceover or dialogue.
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posted by uncleozzy
on Nov 26, 2007 -
3 answers
In the context of advertising and marketing in Russia, who are the opinion leaders and influencers for the 18 to 35 year old demographic?
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posted by PoopyDoop
on Nov 26, 2007 -
9 answers
One of my friends is about to spend some big bucks in the Yellow Pages. I'm trying to help him make the most of his investment. Any tips or ideas on how to design an ad for the yellow pages to have the most impact?
posted by edmz
on Nov 23, 2007 -
11 answers
Which agency / agencies is responsible for Pinkberry's:
+ branding
+ jingle on their web site at http://pinkberry.com
+ advertising
Thanks!
posted by seeminglee
on Nov 7, 2007 -
2 answers
Where can I find a (preferably downloadable) online copy of a recent TV commercial advertising a nuclear power company? I saw the ad all summer on CNN (United States) and I'm not sure if they're still running. The ad is a quirky animated piece showing the step-by-step process of nuclear energy, from mining to usage. It's presented in a 3D isometric perspective, similar to eboy/pixel art.
I'd like to present it to a class I'm teaching, as the ad style liberally borrows from a Royksopp music video from a few years back. Thanks!
posted by itchi23
on Nov 4, 2007 -
4 answers
I'm looking for a (UK based) knowledgable speaker on advertising and its relationship to the aesthetics based politics.
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posted by knapah
on Nov 2, 2007 -
5 answers
What are the approximate income/pageview rates for the most popular type of online advertising?
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posted by 2bucksplus
on Nov 1, 2007 -
5 answers
