What form does an advertising campaign proposal take? What items do I need to cover and how should it be presented? [more inside]
How do wealthy people select a financial advisor? Besides word of mouth, which i think is number one no matter what your socioeconomic status is - Do they respond to traditional print and web ads like the rest of us or do they use some other approach? -rich people baffle me.
Viral Marketing Filter: I have seen several billboards locally with messages such as "My Life Is Complicated" and "Molecular Biology is Complicated". They are red with a white oval box in which the first two words are written. The "is complicated" part is written on the red background. Does anyone know what these are about? [more inside]
As an artist or small business owner, how would you feel if someone used your name to keyword their Google AdWords ad? [more inside]
Looking for some good documentaries on advertising, marketing, public relations & consumerism to help teach an undergraduate class! We have a list of possible documentaries already (we will show selected excerpts - not the entire thing) but were wondering if we were missing anything out and what the Hive Mind might suggest! Good "teaching moment" video clip suggestions based on Mad Men and other fictional advertising/marketing/PR/consumerism-themed films and TV shows are also welcome. Or perhaps there are even good relevant scenes from documentaries which are primarily about some other topic. Thanks for any help... it's much appreciated! Full list that we already have compiled inside... [more inside]
Any advice on designing/ordering promotional postcards? [more inside]
I am trying to locate/remember a commercial that is currently airing nationally for a tech product or service. I have seen it around 5 times but I don't want to wait for it to serendipitously pop up again. Help me remember the product that goes a long with the commercial I describe below. (I'm not interested in purchasing the product or anything, I only want to examine the ad.) [more inside]
I need tips on working as a consumer interviewer/survey-taker -- how do you convince people to give 15 minutes of their time to a survey with no incentive other than having their opinions heard? [more inside]
Where should I publicize my weird-ass music? [more inside]
Help us reel in the green! (How does one monetize video content?) [more inside]
What are some creative ways to spread the word about my business? I am a private golf instructor serving a VIP clientèle. Don't know how to reach the people who actually have money.
I am really confused and need help. My job is in the online advertising world as a product marketing manager. New job position. The problem is that my knowledge of online advertising is low although I have worked in this field for 4 years. I am looking for classes/courses/online resources that would help. Books would be great for both online advertising (Display not search) and on product marketing Please dont suggest googling or the usuals -I know all of those. I am looking for something like Laredo online training. Please help, I may lose my job soon because of this.
Some career advice needed, specifically as relates to the intersection of advertising/marketing, interactive, and art direction. (long) [more inside]
WebContentAndAdvertisingFilter: How do large content sites generate more page views to fulfill ad requirements? You're running a huge web site. You're running low on promised page views to a certain advertiser, and you certainly don't want to give the $$ back. What do you do to generate more, but still good quality, page views? [more inside]
Seeking a web ad management solution that doesn't suck. [more inside]
TheGlitz&GlamourOfHollywoodFILTER: I’m part of a small start-up that films celebrity interviews and slaps sponsor’s logos on them. Well, in theory, anyway. Up till now, we haven’t had any sponsors. Now we’ve finally gotten our foot wedged into an advertiser’s door, but we don’t know how much to charge! [more inside]
A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc. [more inside]
I am asking this on behalf of my son. He has set up a Facebook Group titled something like, "If a million people join this group, it will help me go to college." His idea is, once he has a lot of people in the group, he'll have a URL set up with ads on it, which he can tell his group to click on. His question is: what's the next step? He doesn't have a bank account yet, he's not sure how best to stake out a URL, how to parlay clicks into his college fund, or if there are other, more effective ways to implement this. And I am of little to no help; what steps can I take to help him?
I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
How do advertisers manipulate people? [more inside]
This new orange box keeps turning up in my skype window, and it is annoying! I can't find any option to get rid of it forever; have you gotten rid of it? This has only started in the last few days. I have not upgraded Skype (220.127.116.11).
Looking for a good creative advertising/marketing headhunter or recruiter in the NYC area, any recommendations? [more inside]
How do you market a new blog? [more inside]
How does a new graphic design grad get the attention of an ad agency? [more inside]
This question is for ad critics, fashionistas, New Yorker readers, and photo experts who like to declare "'Shopped!": What is UP with the Fairchild Fashion Group ad on page 9 of the April 12 New Yorker? [more inside]
How can I narrow down a search for a specific company in a foreign country (in this case Brazil). [more inside]
I’m trying to decide how best to spend my limited advertising budget. [more inside]
I have an idea for a political advertisement that I want to pass along to my party. How do I do that? A letter to the chairman of the party? And how do I make sure that I'm credited in some (non-monetary) fashion? [more inside]
How can I find an entry-level job at an ad agency? How do I get noticed? [more inside]
I want to create something (the details probably aren't really relevant to my question) as a side project that I will sell, using all of the proceeds for charity. Is this something that I can/should advertise, assuming I have not set this up officially with the charity, but am just passing the profits along myself? [more inside]
What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
How can I get an organization to appear on Google Maps when looking at an area, rather than just when you searched for it? [more inside]
What are the total ad dollars spent on TV advertising in 2009 vs 2008? If it hasn't been really totaled up yet, is there a projection? I'm trying to get a sense of the difference due to the economic problems and general trends away from TV advertising. If you can site a reference, all the better!
How does political cash in a campaign translate to a win? [more inside]
What are good ways to approach advertising agencies? [more inside]
Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. [more inside]
How do I get involved in copywriting and other creative endeavors in the advertising industry? As someone in the industry, what do you believe is essential for me to learn in order to become successful and happy? What books, blogs, etc. should I be reading? [more inside]
Great text-driven (print) ads from 2009? [more inside]
Do you know of any sites with home page videos introducing new concepts such as the P2 for Wordpress theme? [more inside]
I'm interested in learning about the history of Gold Bond Powder -- who invented it, when, why... that sort of thing. Maybe some images of old bottles or vintage ads, historical documents, whatever. My Googling has turned up surprisingly little for such a well-known product. Any help, hive mind?
I want to create a website and need general and specific guidance. I don't want to give the idea away so the description is a little sketchy. How do I deal with keeping the kids out of the "adult" section? How do I "spread the word"? (to get submissions and readers?; i.e. kickstart) [more inside]
Adult Website Filter: Which payment processor should I use to sell advertising space on my porn website? [more inside]
New to copywriting: what is an 'ad concept' ? [more inside]
Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
NYC big ad agency creative director with art background is considering quitting his job to look for another, in this economy. Would really appreciate some advice... [more inside]
How did menthol cigarettes come to control such a large share of African American smokers' cigarette purchases? [quick cites: wikipedia, FDA (via USA Today), Harvard SoPH] [more inside]
How should we pay our web ad rep? [more inside]
CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
What's the most iconic blue-jeans video ad?