What are the total ad dollars spent on TV advertising in 2009 vs 2008? If it hasn't been really totaled up yet, is there a projection? I'm trying to get a sense of the difference due to the economic problems and general trends away from TV advertising. If you can site a reference, all the better!
How does political cash in a campaign translate to a win? [more inside]
What are good ways to approach advertising agencies? [more inside]
Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. [more inside]
How do I get involved in copywriting and other creative endeavors in the advertising industry? As someone in the industry, what do you believe is essential for me to learn in order to become successful and happy? What books, blogs, etc. should I be reading? [more inside]
Great text-driven (print) ads from 2009? [more inside]
Do you know of any sites with home page videos introducing new concepts such as the P2 for Wordpress theme? [more inside]
I'm interested in learning about the history of Gold Bond Powder -- who invented it, when, why... that sort of thing. Maybe some images of old bottles or vintage ads, historical documents, whatever. My Googling has turned up surprisingly little for such a well-known product. Any help, hive mind?
I want to create a website and need general and specific guidance. I don't want to give the idea away so the description is a little sketchy. How do I deal with keeping the kids out of the "adult" section? How do I "spread the word"? (to get submissions and readers?; i.e. kickstart) [more inside]
Adult Website Filter: Which payment processor should I use to sell advertising space on my porn website? [more inside]
New to copywriting: what is an 'ad concept' ? [more inside]
Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
NYC big ad agency creative director with art background is considering quitting his job to look for another, in this economy. Would really appreciate some advice... [more inside]
How did menthol cigarettes come to control such a large share of African American smokers' cigarette purchases? [quick cites: wikipedia, FDA (via USA Today), Harvard SoPH] [more inside]
How should we pay our web ad rep? [more inside]
CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
What's the most iconic blue-jeans video ad?
Talented, creative, experienced (but mostly non-German-speaking) Canadian digital artist looking for postproduction/retouching work in Berlin. Got any leads or advice for my girlfriend? [more inside]
Hey does anyone remember this IBM commercial from the late 90's or so? [more inside]
Is there a formula related to the statement "What's old becomes new again"? As middle age encroaches, it becomes harder and harder not to see history recycled and repackaged whether fashion, music, etc... [more inside]
I'm looking for a print advertisement for Clinique Happy perfume from the (I think) late 90s. It features a beefy football player and an extraordinarily thin woman holding a cake. Can you direct me to a copy? [more inside]
Help me find this ad: American Express ad in a magazine, early 1990s: a classroom, fifth grade maybe, kids at desks in traditional rows. Books open on desks, maybe a teacher at the blackboard. One little girl's open book shows an American Express card instead of what should be inside the book. The implication is she's daydreaming about what she wants to buy.
Anyone know of a way to set up a Google AdWords account so that ads and keywords can be uploaded in bulk (as a database)? [more inside]
Can any Mefites recommend a reliable sign company in the Dallas-Ft. Worth area? I need to have vinyl lettering (or whatever the sign-person recommends) installed on a plate-glass, storefront window. I would love for the sign to be Dallas City Code-compliant.
Do print ads for bars/restaurants have to blur the labels on the beers they carry in pictures? Our bar is putting out an ad in a magazine and the picture we're planning on using has a lot of the beers we carry in it. Do we have to censor the labels of beers we carry at our bar for the print ad for any reason? [more inside]
How should I go about monetizing my podcast in a legitimate and professional manner? [more inside]
Help me bust these SEM scammers. [more inside]
I'm looking for amusing phrases that could be found on old health tonic/elixir advertisements. They don't have to be real, just funny. Example: "Most beneficial for the humors!"
What kinds of advertising options should a new internet startup offer its customers and how should they be priced?
What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
What are some examples of Medium-High Traffic websites that have successfully started to make money and how did they do it? [more inside]
I would like to find an internship for next summer at an ad agency in eastern Ontario or somewhere reasonably close by in the US (think NYC, Chicago, etc). Unfortunately, my school doesn't engage in a lot of recruiting partnerships with ad agencies. Is there some type of industry insider directory I could consult for a list of potential ad agencies to call up about information interviews and such? [more inside]
Who has the final say when it comes to the content of movie posters and DVD covers? Is the director or writer allowed to protest the advertising for a movie? [more inside]
Help me plan a mutually beneficial, strategic partnership with a sponsor for my podcast. Details within. [more inside]
How can I best use Google Ad Manager to serve ads on multiple sites? [more inside]
i have just seen this awesome collection of vintage ads featuring brides, in bridal gowns, smoking cigarettes. and now (out of curiosity) i am wondering if there were any print ads, ever, featuring pregnant women smoking.
I just read 'Ogilvy on advertising' and I'm looking for facts and research about advertising. [more inside]
Yesterday I found a mysterious mkv file in my Azureus downloads folder. I opened it and it turned out to be an advert for Intel. I promptly deleted it but it showed up again the next day. Has Intel started putting adverts in bittorrent files?
What ad agencies pay you for page impressions vs. clicks? I have an idea for a site that will provide a very useful free service and then present users with a 5 second screen where the service will be delivered - I need to fill that space! [more inside]
Image licensing and advertising on the Colbert Report [more inside]
PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
Have I just witnessed the first pan-European political campaign advert? [more inside]
Are there still jobs in the creative side of advertising that don't require a path from graphic design/art direction and aren't subordinated to marketing and its modern emphasis on data and metrics? [more inside]
Which hardware and software to use to display ads on screens in store windows? [more inside]
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
How do you get job in the Online Ad Sales industry? [more inside]
Looking for digital ad strategy graduate programs in NYC. I've worked for almost 2 years (graduated college in the summer of 07) in web analytics/market research, and while I was laid off a few weeks ago, what I think I really want to do is make a career out of digital strategy (kind of a combo of both from what I understand). [more inside]
StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
There is a drawing of a boy and a girl baby looking into their diapers. It's an advertisement w/ heading, "There IS a difference!" Does anyone remember what product/ service this ad was for??