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Make me Don Draper

What form does an advertising campaign proposal take? What items do I need to cover and how should it be presented? [more inside]
posted by djgh on Sep 1, 2010 - 11 answers

 

How do rich people select a financial advisor?

How do wealthy people select a financial advisor? Besides word of mouth, which i think is number one no matter what your socioeconomic status is - Do they respond to traditional print and web ads like the rest of us or do they use some other approach? -rich people baffle me.
posted by Paleoindian on Aug 26, 2010 - 11 answers

Figuring This Out Is Complicated

Viral Marketing Filter: I have seen several billboards locally with messages such as "My Life Is Complicated" and "Molecular Biology is Complicated". They are red with a white oval box in which the first two words are written. The "is complicated" part is written on the red background. Does anyone know what these are about? [more inside]
posted by wittgenstein on Aug 24, 2010 - 9 answers

Taking AdWords personally?

As an artist or small business owner, how would you feel if someone used your name to keyword their Google AdWords ad? [more inside]
posted by infinitefloatingbrains on Aug 20, 2010 - 20 answers

Advertising/Marketing/PR/Consumerism

Looking for some good documentaries on advertising, marketing, public relations & consumerism to help teach an undergraduate class! We have a list of possible documentaries already (we will show selected excerpts - not the entire thing) but were wondering if we were missing anything out and what the Hive Mind might suggest! Good "teaching moment" video clip suggestions based on Mad Men and other fictional advertising/marketing/PR/consumerism-themed films and TV shows are also welcome. Or perhaps there are even good relevant scenes from documentaries which are primarily about some other topic. Thanks for any help... it's much appreciated! Full list that we already have compiled inside... [more inside]
posted by zresearch on Aug 20, 2010 - 18 answers

Advice about promotional postcards?

Any advice on designing/ordering promotional postcards? [more inside]
posted by roxie110 on Aug 6, 2010 - 9 answers

Supply the product for this commercial

I am trying to locate/remember a commercial that is currently airing nationally for a tech product or service. I have seen it around 5 times but I don't want to wait for it to serendipitously pop up again. Help me remember the product that goes a long with the commercial I describe below. (I'm not interested in purchasing the product or anything, I only want to examine the ad.) [more inside]
posted by Jagz-Mario on Aug 4, 2010 - 4 answers

How to recruit passersby to take an unpaid survey?

I need tips on working as a consumer interviewer/survey-taker -- how do you convince people to give 15 minutes of their time to a survey with no incentive other than having their opinions heard? [more inside]
posted by kaye88 on Jul 21, 2010 - 15 answers

Will hurt your ears for food

Where should I publicize my weird-ass music? [more inside]
posted by squidlarkin on Jun 25, 2010 - 8 answers

How does one monetize video content?

Help us reel in the green! (How does one monetize video content?) [more inside]
posted by koudelka on Jun 25, 2010 - 11 answers

Interesting ways to advertise?

What are some creative ways to spread the word about my business? I am a private golf instructor serving a VIP clientèle. Don't know how to reach the people who actually have money.
posted by blargerz on Jun 13, 2010 - 19 answers

Online advertising-need classes/training

I am really confused and need help. My job is in the online advertising world as a product marketing manager. New job position. The problem is that my knowledge of online advertising is low although I have worked in this field for 4 years. I am looking for classes/courses/online resources that would help. Books would be great for both online advertising (Display not search) and on product marketing Please dont suggest googling or the usuals -I know all of those. I am looking for something like Laredo online training. Please help, I may lose my job soon because of this.
posted by bostonman on Jun 9, 2010 - 3 answers

Square peg, meet round hole.

Some career advice needed, specifically as relates to the intersection of advertising/marketing, interactive, and art direction. (long) [more inside]
posted by kaseijin on Jun 7, 2010 - 4 answers

How do you add meaningful page views to a web site?

WebContentAndAdvertisingFilter: How do large content sites generate more page views to fulfill ad requirements? You're running a huge web site. You're running low on promised page views to a certain advertiser, and you certainly don't want to give the $$ back. What do you do to generate more, but still good quality, page views? [more inside]
posted by twiki on May 25, 2010 - 5 answers

Web Ad Management Software

Seeking a web ad management solution that doesn't suck. [more inside]
posted by kmel on May 12, 2010 - 2 answers

How Much Should We Charge for Rights to Celebrity Interviews?

TheGlitz&GlamourOfHollywoodFILTER: I’m part of a small start-up that films celebrity interviews and slaps sponsor’s logos on them. Well, in theory, anyway. Up till now, we haven’t had any sponsors. Now we’ve finally gotten our foot wedged into an advertiser’s door, but we don’t know how much to charge! [more inside]
posted by MexicanYenta on Apr 30, 2010 - 5 answers

A chocolate cake you won't regret! Examples of choice/regret in mainstream media.

A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc. [more inside]
posted by soviet sleepover on Apr 26, 2010 - 14 answers

My son wants to use Facebook to raise funds for college

I am asking this on behalf of my son. He has set up a Facebook Group titled something like, "If a million people join this group, it will help me go to college." His idea is, once he has a lot of people in the group, he'll have a URL set up with ads on it, which he can tell his group to click on. His question is: what's the next step? He doesn't have a bank account yet, he's not sure how best to stake out a URL, how to parlay clicks into his college fund, or if there are other, more effective ways to implement this. And I am of little to no help; what steps can I take to help him?
posted by not_on_display on Apr 23, 2010 - 21 answers

Staying abreast of the ads that are best

I need to keep on top of the advertising/marketing zeitgeist. Which blogs and online resources should I be reading? [more inside]
posted by Shepherd on Apr 22, 2010 - 3 answers

Modern Propaganda

How do advertisers manipulate people? [more inside]
posted by Despondent_Monkey on Apr 21, 2010 - 46 answers

new unwanted blinky thing in skype

This new orange box keeps turning up in my skype window, and it is annoying! I can't find any option to get rid of it forever; have you gotten rid of it? This has only started in the last few days. I have not upgraded Skype (4.0.0.227).
posted by whatzit on Apr 21, 2010 - 5 answers

Creative headhunter in the NYC metro area?

Looking for a good creative advertising/marketing headhunter or recruiter in the NYC area, any recommendations? [more inside]
posted by malphigian on Apr 20, 2010 - 0 answers

How do you market a new blog?

How do you market a new blog? [more inside]
posted by gacxllr9 on Apr 16, 2010 - 17 answers

How does a new graphic design grad get the attention of an ad agency?

How does a new graphic design grad get the attention of an ad agency? [more inside]
posted by RubyDoom on Apr 14, 2010 - 7 answers

Three Arms to Hold You

This question is for ad critics, fashionistas, New Yorker readers, and photo experts who like to declare "'Shopped!": What is UP with the Fairchild Fashion Group ad on page 9 of the April 12 New Yorker? [more inside]
posted by lisa g on Apr 11, 2010 - 12 answers

How to find specific companies by industry in a foreign country.

How can I narrow down a search for a specific company in a foreign country (in this case Brazil). [more inside]
posted by AJtheadguy on Apr 7, 2010 - 4 answers

I’m trying to decide how best to spend my limited advertising budget.

I’m trying to decide how best to spend my limited advertising budget. [more inside]
posted by Jackie_Treehorn on Mar 23, 2010 - 10 answers

How do I pass along an advertising idea?

I have an idea for a political advertisement that I want to pass along to my party. How do I do that? A letter to the chairman of the party? And how do I make sure that I'm credited in some (non-monetary) fashion? [more inside]
posted by AlbatrossJones on Mar 22, 2010 - 6 answers

How can I find an entry-level job at an ad agency?

How can I find an entry-level job at an ad agency? How do I get noticed? [more inside]
posted by anonymous on Mar 12, 2010 - 10 answers

Whether to advertise that proceeds go to charity

I want to create something (the details probably aren't really relevant to my question) as a side project that I will sell, using all of the proceeds for charity. Is this something that I can/should advertise, assuming I have not set this up officially with the charity, but am just passing the profits along myself? [more inside]
posted by greenmagnet on Feb 26, 2010 - 1 answer

"Because so much is riding on your appearance."

Why is Bibendum — the "Michelin Man" — white? Isn't he made out of tires? [more inside]
posted by Blazecock Pileon on Feb 20, 2010 - 7 answers

Assume Stuffing Windshield Wipers is NOT What We Want to Do

What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
posted by webhund on Feb 11, 2010 - 9 answers

How can I get an organization to show up on google maps?

How can I get an organization to appear on Google Maps when looking at an area, rather than just when you searched for it? [more inside]
posted by aniola on Feb 2, 2010 - 7 answers

Total TV ad dollars in 2009 vs 2008?

What are the total ad dollars spent on TV advertising in 2009 vs 2008? If it hasn't been really totaled up yet, is there a projection? I'm trying to get a sense of the difference due to the economic problems and general trends away from TV advertising. If you can site a reference, all the better!
posted by moedym on Jan 27, 2010 - 2 answers

How does political cash in a campaign translate to a win?

How does political cash in a campaign translate to a win? [more inside]
posted by destro on Jan 18, 2010 - 17 answers

How do we get the attention of ad agencies?

What are good ways to approach advertising agencies? [more inside]
posted by entropic on Jan 15, 2010 - 3 answers

What is the difference between DART, Open Ad Stream and AdSense?

Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. [more inside]
posted by hellomina on Jan 13, 2010 - 4 answers

How do I become an advertising copywriter?

How do I get involved in copywriting and other creative endeavors in the advertising industry? As someone in the industry, what do you believe is essential for me to learn in order to become successful and happy? What books, blogs, etc. should I be reading? [more inside]
posted by anonymous on Jan 2, 2010 - 3 answers

Ads where a word is worth 1000 pictures

Great text-driven (print) ads from 2009? [more inside]
posted by Shepherd on Dec 15, 2009 - 5 answers

home page introductory videos

Do you know of any sites with home page videos introducing new concepts such as the P2 for Wordpress theme? [more inside]
posted by Bacillus on Dec 9, 2009 - 1 answer

Anyone know anything about Gold Bond Powder?

I'm interested in learning about the history of Gold Bond Powder -- who invented it, when, why... that sort of thing. Maybe some images of old bottles or vintage ads, historical documents, whatever. My Googling has turned up surprisingly little for such a well-known product. Any help, hive mind?
posted by spilon on Dec 3, 2009 - 15 answers

Where's the website Startup button?

I want to create a website and need general and specific guidance. I don't want to give the idea away so the description is a little sketchy. How do I deal with keeping the kids out of the "adult" section? How do I "spread the word"? (to get submissions and readers?; i.e. kickstart) [more inside]
posted by Drasher on Nov 22, 2009 - 6 answers

What is the PayPal of the adult industry?

Adult Website Filter: Which payment processor should I use to sell advertising space on my porn website? [more inside]
posted by anonymous on Nov 22, 2009 - 2 answers

ad concept confusion

New to copywriting: what is an 'ad concept' ? [more inside]
posted by Jason and Laszlo on Nov 16, 2009 - 13 answers

Is marketing fast food by public schools a common thing?

Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420 on Nov 12, 2009 - 43 answers

Advice for advertising CD considering quitting?

NYC big ad agency creative director with art background is considering quitting his job to look for another, in this economy. Would really appreciate some advice... [more inside]
posted by anonymous on Nov 11, 2009 - 9 answers

African American smokers choose menthol cigs ~75% of the time; Whites ~25% of the time. Why?

How did menthol cigarettes come to control such a large share of African American smokers' cigarette purchases? [quick cites: wikipedia, FDA (via USA Today), Harvard SoPH] [more inside]
posted by jjjjjjjijjjjjjj on Nov 3, 2009 - 20 answers

How should we pay our web ad rep?

How should we pay our web ad rep? [more inside]
posted by chocolatepeanutbuttercup on Oct 26, 2009 - 2 answers

CopyWriterFilter 5000: How do copywriters come up with names for products and product lines?

CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
posted by metajc on Oct 17, 2009 - 9 answers

What's the most iconic blue-jeans video ad?

What's the most iconic blue-jeans video ad?
posted by funkbrain on Oct 13, 2009 - 29 answers

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