A co-worker is trying to determine reasonable advertising rates for a newsletter we publish.
Any ad buyers out there able to help us out? [more inside]
posted by me3dia
on May 13, 2005 -
How much does it cost to advertise on a medium-size radio station in a major market? [more inside]
posted by sixpack
on May 9, 2005 -
People outside of New England but in an area where Dunkin Donuts has TV advertisements-- does an ad for Dunkin Donuts featuring Johhny Damon and Red Sox GM Theo Epstein play in your area? It's obviously an expensive ad, but it seems very regional. [more inside]
posted by Mayor Curley
on May 8, 2005 -
What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? [more inside]
posted by sharksandwich
on Apr 26, 2005 -
Why are all of the logos for major fast food chains red and yellow? Is this psychological, readable, an offshoot of McDonalds? The ones I have seen are McDonalds, Carl's, Wedy's, Burger King, In and Out, Sonic, KooKooRoo - I'm trying to find one that is not yellow/red.
posted by jonah
on Apr 26, 2005 -
I'm looking for a textad system for a site I run. I'm familiar with textads.biz
, but I think I might prefer a locally hosted and run system, more akin to the fine MetaFilter Textads
. Any suggestions?
posted by me3dia
on Apr 13, 2005 -
I have a freelance graphic design and web development business that I'm working hard to make a living off of. I've been fairly successful thus far but I'm not quite there yet. Where can I advertise my business on a modest budget, either online or in print? Other ideas for promoting my work are quite welcome as well. [more inside]
posted by robotspacer
on Apr 11, 2005 -
I'm the webmaster (well, host is more like it) for a band of talented young men with whom I attend high school. They're having a concert in an auditorium with seating for over 500 and I'd like to see it filled. How do you go about promoting a small local band's concert? [mi] [more inside]
posted by phrontist
on Mar 30, 2005 -
Other than using sun screen, what should I be doing to keep my skin healthy as I age? What do all these anti-aging products actually do, anyhow? [more inside]
posted by croutonsupafreak
on Mar 28, 2005 -
I am trying to track down information on the distance from an LCD screen where text of a given size would still be legible. [more inside]
posted by pasd
on Mar 11, 2005 -
Is public broadcasting really public if it has commercials? How and why did this happen?
posted by swift
on Mar 8, 2005 -
Business today is beautiful! Sprint is in here, Sprint is in there, Sprint is everywhere!
This commercial aired every week this summer during Meet The Press and I miss it. I find myself getting disappointed and depressed during every Meet The Press commercial break now because I may never hear that wonderful song again. I’ve been unable to find it posted online anywhere, only message board & blog posts celebrating it (or sometimes wrongly suggesting it’s terrible.) I’d love to find a video of the commercial or an MP3 of the song. [more inside]
posted by palegirl
on Mar 8, 2005 -
NYC: In a city where advertising posters of all kinds regularly get defaced, sometimes to reveal the latent cultural politics, sometimes just for the humour of it, why does it seem like all of the NYC2012 Olympic Bid posters remain 100% pristine? (For those outside of the area, these are an extremely prolific series of posters presenting various pithy phrases in colored text over black.)
posted by nobody
on Feb 23, 2005 -
I often walk past artists painting/airbrushing photorealistic billboards on the sides of buildings. Talent aside, how do they do this? I would imagine that an original image would be projected onto the building, and then traced, but how do they avoid image distortion if the environment doesn't allow for a perfect straight-on projection? Do they project an already-distorted original onto the wall?
posted by Robot Johnny
on Feb 14, 2005 -
I've searched and searched, and can't find an answer to this simple question: What was the last year in which McDonalds used the "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" jingle in a commercial?
posted by jammer
on Feb 8, 2005 -
Name that ubiquitous, cheesy elevator music:
duuuuummmm....dedeee da duuuuummmmm....
de deeee da DUUuuuummmmm da Dooo.....
...da de DUUmmmmm da doooo.... da de duuummmm [more inside]
posted by odinsdream
on Feb 4, 2005 -
I love some of the commercials for PBS. There is one playing currently that is constructed around the story of Little Red Riding Hood's wolf. Philip Glass' music from The Hours
is throughout, a father is reading the story to his daughter, then gets interrupted by Lara Spencer, Charlie Rose ("In my interview with the wolf, he said he does his own stunts to add more realism to the story"), Jim Lehrer, Bernadette Peters and a couple others who I don't know, who all have comments about the wolf. Is this commercial available online? Does anyone know who made this?
posted by scazza
on Jan 31, 2005 -
Website question. I'm helping a friend with a sports memorabilia site that sells merchandise. Currently he is using google adsense pay per click. Is there a simple way to track visitors who click from the ad to see if they are the ones who make a purchase? (MI) [more inside]
posted by keithl
on Jan 25, 2005 -
Ad-Culture Filter: Inspired by an odd source, I find myself wondering this morning about some sub-cultural differentiators within ad-shops....[MI] [more inside]
posted by lodurr
on Jan 12, 2005 -
The Geico Caveman TV commercial.
Is it racist or just brilliant?
posted by Fupped Duck
on Jan 8, 2005 -
Is anyone out there succeeding as an affiliate marketer on the web?
Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo
on Jan 5, 2005 -
Dollar bill spam? I just got a US dollar bill with a URL on it. Going to said URL brings up the web site of a hotel in the dominican republic. Is this an actual thing? Or is this just someone having some fun? [more inside]
posted by o2b
on Dec 28, 2004 -
(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted by lola
on Dec 9, 2004 -
I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
posted by yaquina27
on Nov 27, 2004 -
I am the "neighbourhood geek" where I live, and so end up giving away a lot of free tech support. I am perfectly happy to do so, and now plan to start up my own web site where I dispense knowledge I have recently been asked for to the world. Kinda like "SlashDot... for dummies".
If the site gets sufficiently popular I may place some Google ads on it, but first I need to get my site "out there" and so I need to advertise, which I am willing to spend a few currency units on. I was going to use Google AdWords, but I'm really useless at picking keywords.
Are there better places to advertise, based on the target audience (non-geeks and wannabe-geeks) of my site?
posted by Mwongozi
on Nov 7, 2004 -
About two weeks ago I was in Chicago and saw a billboard stating something along the lines of "A Day Without Mexicans..." and gave a url of adaywithoutmexicans.com as well as a date for last month (Sept) that this was supposed to happen. I was kinda shocked by this and went to the website but all I get is a godaddy default page. Anyone from Chi-town know what this was about?
posted by thebwit
on Oct 26, 2004 -
Tonight I am watching my daily dose of the Simpsons and Seinfeld. At least 50% of the commercials are for automobile companies. My Marketing 101 question: Why do car companies advertise so heavily in proportion to other companies? The average American buys a car once every few years, and a traffic jam can give you all the brand recognition you need. Why the hard sell on tv and in magazines?
posted by tlong
on Oct 19, 2004 -
If I suddenly posted something on my website that I knew would get a ton of traffic, what would be the best way to, literally, capitalize on that traffic? If lightning struck, who would I call/partner with to make sure I got the maximum $$ possible out of all those eyeballs? Assume "selling out to the Man" would not be a concern, and further assume I would have very little time to arrange whatever the answer is. Also, assume the new higher traffic would be short-lived, a few weeks at most.
posted by luser
on Sep 24, 2004 -
How do similar radio stations seem to synchronize their commercials? I can see how TV networks do it, but with all the different song lengths it would seem much harder for radio staions. When I flip back and forth during commercials it happens frequently enough that I feel that its more than a coincidence, even when both stations are not owned by the same company (clear channel ) Do they listen to each other to time the ads together?
posted by keithl
on Sep 20, 2004 -
Help me figure out this auction marketing thing.
I'm thinking about selling some items from a defunct tv show. Since the current market for the show appears slow on eBay, and its fanbase seems to be pretty scattered. Fanfic, episodes guides, FAQs, etc. but not much in the way of communities. So I'm not confident an auction would be noticed by interested collectors without spreading word of mouth. Is that how this works? And if so, are there generally-accepted ground rules for (tasteful, non-spammy ways of) putting the word out?
posted by nakedcodemonkey
on Aug 7, 2004 -
What are the differences between hand soap, face soap, body wash, shampoo and dish soap (among others)? Is it pure marketing BS? If I (uh, theoretically) was out of face and hand soap, could I substitute, say, shampoo in a pinch? Yes, I understand that what with free will and all, I "could" use fruit punch or pretty much anything, but I'm talking about products that will actually function as passable replacements.
posted by Sinner
on Jun 16, 2004 -
On which Chinese website should I advertise? Average Chinese websites are thought to have at least ten times bigger audience, but maybe their advertising prices are not very different. So does anyone have any idea about the most popular Chinese websites and their ad prices?
posted by hoder
on Jun 14, 2004 -
I'm helping someone trying to start up a small business. He's got a list of 50,000 opt-in email addresses and wants to send out an ad. Any idea how he can do that? (Is this even ethical? He purchsed the list from people who CHOSE to opt in for this particualr industry?)
posted by phyrewerx
on Jun 13, 2004 -
Hopefully this hasn't been asked yet... my Google toolbar is seemingly less able to block popups like it did before. This is happening at home and work. What's the reason and what's a more efficient blocker? Is this happening to anyone else?
posted by moonbird
on May 18, 2004 -
Are there 'standard' rates for text and banner advertisements? Are there any generally accepted pricing guidelines? Is there a formula a webmaster can use to determine how much they should charge for banners or text ads? What about exclusivity? (More Inside) [more inside]
posted by cup
on May 11, 2004 -
I've just been contacted by an art buyer from a large advertising agency in the US, who is interested in purchasing the use of a photograph I have in a gallery on from my web site for use on a poster for one of their clients. I took the photo myself, still have high resolution versions of it, and have never done this before. How much should I ask for? PS - Make it quick!
posted by armoured-ant
on May 8, 2004 -
I've got about 400 MB of my (as in I made it, I own it) music that I want to host somewhere. I'm willing to pay and I don't want my users seeing popups or anything like that. My html is hosted somewhere else already so I just need space for the mp3 files. Any help? I've been looking at hosting services for days and I can't find the kind of deal that I'm sure is out there.
posted by n9
on Apr 12, 2004 -
Can someone recommend a book or a resource for the small business owner, especially in regards to tech/eCommerce? Not a tech book, but something that can clue me in to 'businessy' stuff like advertising, accounting, employee issues, etc? [more inside]
posted by skallas
on Mar 12, 2004 -
Besides Google's AdSense, what do you think of advertising.com, bidclix.com, and burstmedia.com? Which one gives the best rates to internet publishers?
posted by banished
on Mar 9, 2004 -
Question for self-promoting artists. Any advice on how/where to promote oneself online, what pricing is most likely to make sales, how to build an online reputation, etc? IANAA (i am not an artist (at least, not anymore)) but I my significant other is, and I am curious about alternative business models for artists as the gallery scene is a pain to get into.
posted by Grod
on Feb 25, 2004 -