I was discussing with someone a certain website, which they say has revenues of at least $20 million a year. They made a claim that by looking at the ad rates of the ad network the website is using, the number of ads per page, and the traffic of the website (via things like Quantcast; it's in the Alexa top 500), it is possible to make a rough revenue estimate without access to any internal data. Is this so? If so, what formulas are used?
posted on Jul 13, 2008 - 10 answers

What are some good ways to spark public interest in a website? [more inside]
posted on Jun 6, 2008 - 5 answers

Online advertising for dummies? [more inside]
posted on Nov 22, 2007 - 17 answers

What's the best way to implement non-Adsense advertising on my website? [more inside]
posted on Mar 29, 2007 - 8 answers

How can I promote the relaunch of my website? [more inside]
posted on Aug 14, 2006 - 5 answers

Is anyone using the following to place advertisements on their own web site: Accipter AdMarket, BurstMedia, LinkShare, Clicksor, Banner Boxes, Bidvertiser? [more inside]
posted on Jul 28, 2006 - 5 answers

I want to put rotating banners for ads on a clients website. Kinda like the ones Gawker uses. does anybody know a site that has the software?
posted on Nov 17, 2005 - 10 answers

Calling web sleuthes: what's the real deal with this site ["most embarassing moments: forum"]? It's just stupid... why does it exist? [more inside]
posted on Apr 4, 2005 - 7 answers

I am the "neighbourhood geek" where I live, and so end up giving away a lot of free tech support. I am perfectly happy to do so, and now plan to start up my own web site where I dispense knowledge I have recently been asked for to the world. Kinda like "SlashDot... for dummies".
If the site gets sufficiently popular I may place some Google ads on it, but first I need to get my site "out there" and so I need to advertise, which I am willing to spend a few currency units on. I was going to use Google AdWords, but I'm really useless at picking keywords.
Are there better places to advertise, based on the target audience (non-geeks and wannabe-geeks) of my site?
posted on Nov 7, 2004 - 3 answers

If I suddenly posted something on my website that I knew would get a ton of traffic, what would be the best way to, literally, capitalize on that traffic? If lightning struck, who would I call/partner with to make sure I got the maximum $$ possible out of all those eyeballs? Assume "selling out to the Man" would not be a concern, and further assume I would have very little time to arrange whatever the answer is. Also, assume the new higher traffic would be short-lived, a few weeks at most.
posted on Sep 24, 2004 - 9 answers

Are there 'standard' rates for text and banner advertisements? Are there any generally accepted pricing guidelines? Is there a formula a webmaster can use to determine how much they should charge for banners or text ads? What about exclusivity? (More Inside)
posted on May 11, 2004 - 3 answers