I'm a small business owner who's recently decided to raise the company's minimum wage to $15 across the board. Sue me, but I'd like to find out if I can translate this into some free press coverage. [more inside]
I recently moved to a new city and am job hunting. I think I'm coming up against something in my resume and in interviews that could be handled better, but I'm not sure how. [more inside]
What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
Should I pay to advertise on Citysearch? [more inside]
I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
I'm helping someone trying to start up a small business. He's got a list of 50,000 opt-in email addresses and wants to send out an ad. Any idea how he can do that? (Is this even ethical? He purchsed the list from people who CHOSE to opt in for this particualr industry?)
Can someone recommend a book or a resource for the small business owner, especially in regards to tech/eCommerce? Not a tech book, but something that can clue me in to 'businessy' stuff like advertising, accounting, employee issues, etc? [more inside]