Maximum online ad revenue? -newspapers can not sell an infinite amount of ads in their print newspaper because of a realistic maximum page count and circulation.
are websites beholden to any such caveats? [more inside]
posted by Paleoindian
on Oct 19, 2008 -
I was discussing with someone a certain website, which they say has revenues of at least $20 million a year. They made a claim that by looking at the ad rates of the ad network the website is using, the number of ads per page, and the traffic of the website (via things like Quantcast; it's in the Alexa top 500), it is possible to make a rough revenue estimate without access to any internal data. Is this so? If so, what formulas are used?
posted by Charmian
on Jul 13, 2008 -