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Help me set a fair commission for qualified lead gen in advertising

I run a small media company with a staff of five (two people on sales, two editors, one social media person). The salespeople have a low salary, high commission salary structure, and advertising deals are generally in the low-mid 5 figure range. Our social media person is interested in getting into sales, or more specifically, getting compensated for introductions that eventually turn into sales. We're happy to accommodate her but have no idea how to structure things. [more inside]
posted by paddingtonb on Jun 28, 2014 - 11 answers

Does twitter ads hold itself accountable for followers it did not get?

Debating using Twitter ads at the company where I work- you only pay if the ads actually work, according to twitter - only if people follow you, they say. Our question - if it charges per follower, is it per follower who clicked through the ad and ended up clicking follow after being led there by the ad, or does it charge for every single - even organic or gained otherwise - follower you or your company or brand amass during the time the ad is running? This is a very big distinction as far as I am concerned.
posted by jitterbug perfume on Jun 9, 2014 - 3 answers

How much to charge a local theater company for my images?

A local theater company wants to use one of my images to promote a play they may be staging in 2015. Got a few questions for the Green. [more inside]
posted by cartoonella on Feb 15, 2014 - 5 answers

Hacked Instagram account; can my friend get justice?

A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence! Here's the story: Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement. Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options? Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
posted by intelligentfool on Dec 3, 2013 - 15 answers

Who is the subject of this painting?

My great aunt recently passed away, and I was given this painting that she made. I know this is probably a wild goose chase, but I would love to figure out who is the subject. [more inside]
posted by jpdoane on Oct 20, 2013 - 5 answers

What's a good Wordpress Advertising plugin that is lite on coding?

I am looking to monetize my WP self-hosted site with custom banner/sidebar ads. (Not google ads) Ideally it would work out to be one of a dozen or so ads that appear randomly on every page/post refresh. I'd like something with little to no coding involved. What are the best plugins?
posted by letstrythis on Sep 20, 2013 - 2 answers

How can I avoid seeing "related web content" with horrible images?

Recently I haven't been able to read anything on the web without seeing, in the "From the web" or "Related content" sections at the bottom of the page, two disgusting images that trigger my Trypophobia. I'm not going to link to the articles / images to avoid driving any more traffic to them, but one is an article on the infamous Surinam toad, the other is the one with the image of the person's knees covered in indentations from allegedly having knelt in frozen peas. Both links usually appears with some variation of the heading "You'll never believe what this!" These images are viscerally disgusting and disturbing to me, and I believe they are of course intended to be in order to drive clicks, and I want to stop seeing them (I see them on average about 3-4 times a day for the last couple of weeks.) I already use AdBlock for Google Chrome, but this doesn't block "sponsored content". Is there anything else I can do?
posted by ladybird on Sep 6, 2013 - 9 answers

"Futuristic" 1990s instant soup ad from Latin America

I'm trying to track down a television ad for instant soup that aired in Latin America in the 1990s. A young woman arrives home, prepares the advertiser's instant soup, and sits down to eat in front of a computer. On the screen, a man is waiting to welcome her to dinner, which was science fiction when the commercial aired. [more inside]
posted by quarantine on Sep 4, 2013 - 4 answers

Should I just google this?

What do I need to know about promoting my small online business using Google AdWords? [more inside]
posted by BlahLaLa on Aug 26, 2013 - 9 answers

Video online or text?

Anecdotally, everyone I know hates watching information in video format, but all the online marketing stats (that are easily google-able), say that every demographic, across the board, prefers video. [more inside]
posted by small_ruminant on Aug 1, 2013 - 30 answers

The only difference I can see between them and you is that they are men

I reported gender wage discrimination on Wednesday and lost the job on Thursday. There are two companies involved, an advertising agency and a creative staffing agency. I've looked into the EEOC claims process, and I'm not sure how it applies here because the two companies may be able to successfully bounce responsibility back and forth. Their 800 number tells me that there is about a 2-hour wait time to talk to anyone, so I'm hoping that someone can tell me if it's worth wasting my time with the soul-crushing bureaucracy. [more inside]
posted by ljshapiro on Jun 10, 2013 - 25 answers

What precludes cable providers from controlling the ads via the DVR/box?

What precludes cable providers from controlling the ads via the DVR/box? [more inside]
posted by halseyaa on Mar 7, 2013 - 7 answers

How much could this 50 dollars' worth of free advertising cost me?

Facebook has sent me a code for $50 in free advertising to use in promoting my blog and/or its page on FB. Is it worth bothering to set up a $50 advertisement on Facebook when I'm not willing to spend anything at all on advertising over and above that? And it makes me nervous that they want my credit card info up front — are there pitfalls to avoid in making sure nothing gets charged to my credit card?
posted by orange swan on Feb 18, 2013 - 7 answers

What to do about Facebook Hate Ads?

How can I report or block an offensive sponsored post on Facebook? [more inside]
posted by dortmunder on Aug 29, 2012 - 6 answers

Help finding an ad for Marlboro Lights from 2007. Needle, haystack, whatevs.

Do you happen to have a 5 year old magazine with this Marlboro ad in it? [more inside]
posted by tangaroo on Jun 7, 2012 - 8 answers

adventures in car buying, part 3

"mandatory" options on a new, built-to-order BMW...is this a permissible business practice? I am in Vancouver, BC. [more inside]
posted by wutangclan on Apr 2, 2012 - 33 answers

Advertising with Apartments.com CTR discrepancy...scam?

I took out an advertising package with Apartments.com. This is no cheap proposition, at $2,000 for 500,000 impressions. I wasn't expecting much out of this, but was hoping for at least the 0.05% the apartments.com rep claimed was their average, considering that our company is in the moving industry and has some impressive accolades under our belt all mentioned in our ad. 50,000 impressions in and my apartments.com contact claims there've been 18 clicks (0.03% CTR). However I only see 6 originating from apartments.com, 2 of which were just me testing out the ad. [more inside]
posted by grammalvsu on Jan 24, 2012 - 6 answers

Just ______ it

If you change a word in a trademarked advertising slogan, can it be used, or is it trademark infringement? [more inside]
posted by ljshapiro on Jan 13, 2012 - 8 answers

Facebook Advertising

I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
posted by codacorolla on Jan 11, 2012 - 3 answers

How has the Information Age changed advertising?

How has the Information Age changed advertising? [more inside]
posted by DorothySmith on Jan 2, 2012 - 13 answers

Finding the source of two beer ads?

How can I find out when and where these Budweiser ads were first published? [more inside]
posted by taltalim on Dec 13, 2011 - 6 answers

How do I track print media receptiveness?

Help me devise a sinister plan to track the effectiveness of a print media campaign. [more inside]
posted by OlivesAndTurkishCoffee on Nov 9, 2011 - 10 answers

Do they really want to advertise on my blog?

I received an email the other day from someone who claims they have a client who wants to advertise on my blog, which I only started a couple of months ago. I can't tell if it's legit, and I'm wondering how best to find out. I don't have any advertising on my blog, nor do I have any mentions of seeking advertisers. [more inside]
posted by trillian on Oct 17, 2011 - 9 answers

Looking for info on 47 communications PR Agency.

Intern applicant looking for info on 47 communications, a PR agency based in LA, NY, SF. [more inside]
posted by snowliontiger on Aug 5, 2011 - 3 answers

Is this company guilty of false advertising/misrepresentation? Can I do anything?

Is this a simple case of "Buyer Beware" or is this company guilty of misrepresentation? [more inside]
posted by naplesyellow on May 5, 2011 - 10 answers

Tiger Blood! It's got what Vatican assassin warlocks crave!

Have any products or industries capitalized on Charlie Sheen's rants? [more inside]
posted by dubold on Mar 18, 2011 - 10 answers

What is it like to work as a secretary in a large marketing agency?

Is a secretarial or clerical job in a marketing agency a reletively low stress 9-5 job? [more inside]
posted by Jade_bug on Mar 5, 2011 - 16 answers

Looking for an old car commercial

Does anyone remember a certain 1990's Infiniti car commercial? I'm thinking of the sophisticated guy with longish gray hair, quiet classical music, darkness, etc. I'd like to find a youtube link and use it (or something similar at least) as an example of the sophisticated tone of luxury car commercials.
posted by belau on Mar 3, 2011 - 4 answers

Not "Shock and Awe"

What's the term - I think it's military - for overwhelming an opposing force through sheer quantity of techniques used/people deployed? "Shock and awe" is not the term I'm looking for. [more inside]
posted by outlandishmarxist on Dec 25, 2010 - 37 answers

Comperable Brands?

I'm trying to do a social media analysis of SiriusXM Satellite Radio. I would like to compare similar type brands. What do think would be some good brands to compare it to. I'm thinking about HBO or MTV? What do you think? Others? Thanks, Paul
posted by fightoplankton on Dec 3, 2010 - 8 answers

KILLS ALL THE GERMS! Except that one.

Why do commercials usually show the product killing MOST, but not ALL, of the things it's supposed to kill? [more inside]
posted by Pastor of Muppets on Nov 23, 2010 - 18 answers

Blogging from the wrong side of the Dunning-Kruger Effect

I want to talk about ethics in marketing from an in-the-field standpoint; I think it's an important conversation that nobody's having. But I'm overthinking myself right out of ever doing it. [more inside]
posted by TheFlak on Oct 21, 2010 - 10 answers

The economics of advertising the oldest profession

Explain to me the economics of prostitution advertising in Vegas - specifically the people who stand on the street corners on the strip and hand out cards/books with photos & phone numbers. [more inside]
posted by ish__ on Oct 19, 2010 - 13 answers

Effective advertising for lawyers

Attorneys and patent agents: what kinds of advertising have you found to be the most effective? [more inside]
posted by jedicus on Sep 15, 2010 - 2 answers

How do rich people select a financial advisor?

How do wealthy people select a financial advisor? Besides word of mouth, which i think is number one no matter what your socioeconomic status is - Do they respond to traditional print and web ads like the rest of us or do they use some other approach? -rich people baffle me.
posted by Paleoindian on Aug 26, 2010 - 11 answers

Figuring This Out Is Complicated

Viral Marketing Filter: I have seen several billboards locally with messages such as "My Life Is Complicated" and "Molecular Biology is Complicated". They are red with a white oval box in which the first two words are written. The "is complicated" part is written on the red background. Does anyone know what these are about? [more inside]
posted by wittgenstein on Aug 24, 2010 - 9 answers

Supply the product for this commercial

I am trying to locate/remember a commercial that is currently airing nationally for a tech product or service. I have seen it around 5 times but I don't want to wait for it to serendipitously pop up again. Help me remember the product that goes a long with the commercial I describe below. (I'm not interested in purchasing the product or anything, I only want to examine the ad.) [more inside]
posted by Jagz-Mario on Aug 4, 2010 - 4 answers

Square peg, meet round hole.

Some career advice needed, specifically as relates to the intersection of advertising/marketing, interactive, and art direction. (long) [more inside]
posted by kaseijin on Jun 7, 2010 - 4 answers

How do you market a new blog?

How do you market a new blog? [more inside]
posted by gacxllr9 on Apr 16, 2010 - 17 answers

Three Arms to Hold You

This question is for ad critics, fashionistas, New Yorker readers, and photo experts who like to declare "'Shopped!": What is UP with the Fairchild Fashion Group ad on page 9 of the April 12 New Yorker? [more inside]
posted by lisa g on Apr 11, 2010 - 12 answers

"Because so much is riding on your appearance."

Why is Bibendum — the "Michelin Man" — white? Isn't he made out of tires? [more inside]
posted by Blazecock Pileon on Feb 20, 2010 - 7 answers

Assume Stuffing Windshield Wipers is NOT What We Want to Do

What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
posted by webhund on Feb 11, 2010 - 9 answers

How can I get an organization to show up on google maps?

How can I get an organization to appear on Google Maps when looking at an area, rather than just when you searched for it? [more inside]
posted by aniola on Feb 2, 2010 - 7 answers

How does political cash in a campaign translate to a win?

How does political cash in a campaign translate to a win? [more inside]
posted by destro on Jan 18, 2010 - 17 answers

What is the difference between DART, Open Ad Stream and AdSense?

Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. [more inside]
posted by hellomina on Jan 13, 2010 - 4 answers

Is marketing fast food by public schools a common thing?

Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420 on Nov 12, 2009 - 43 answers

CopyWriterFilter 5000: How do copywriters come up with names for products and product lines?

CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
posted by metajc on Oct 17, 2009 - 9 answers

What's the most iconic blue-jeans video ad?

What's the most iconic blue-jeans video ad?
posted by funkbrain on Oct 13, 2009 - 29 answers

looking for an ad for clinique happy featuring a football player and a skinny woman with a cake.

I'm looking for a print advertisement for Clinique Happy perfume from the (I think) late 90s. It features a beefy football player and an extraordinarily thin woman holding a cake. Can you direct me to a copy? [more inside]
posted by binocularfight on Sep 8, 2009 - 8 answers

DFW window sign installers?

Can any Mefites recommend a reliable sign company in the Dallas-Ft. Worth area? I need to have vinyl lettering (or whatever the sign-person recommends) installed on a plate-glass, storefront window. I would love for the sign to be Dallas City Code-compliant.
posted by DB Cooper on Aug 14, 2009 - 1 answer

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