I run a small media company with a staff of five (two people on sales, two editors, one social media person). The salespeople have a low salary, high commission salary structure, and advertising deals are generally in the low-mid 5 figure range. Our social media person is interested in getting into sales, or more specifically, getting compensated for introductions that eventually turn into sales. We're happy to accommodate her but have no idea how to structure things. [more inside]
posted by paddingtonb
on Jun 28, 2014 -
Debating using Twitter ads at the company where I work- you only pay if the ads actually work, according to twitter - only if people follow you, they say. Our question - if it charges per follower, is it per follower who clicked through the ad and ended up clicking follow after being led there by the ad, or does it charge for every single - even organic or gained otherwise - follower you or your company or brand amass during the time the ad is running? This is a very big distinction as far as I am concerned.
posted by jitterbug perfume
on Jun 9, 2014 -
A local theater company wants to use one of my images to promote a play they may be staging in 2015. Got a few questions for the Green. [more inside]
posted by cartoonella
on Feb 15, 2014 -
A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence!
Here's the story:
Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement.
Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options?
Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
posted by intelligentfool
on Dec 3, 2013 -
My great aunt recently passed away, and I was given this painting
that she made. I know this is probably a wild goose chase, but I would love to figure out who is the subject. [more inside]
posted by jpdoane
on Oct 20, 2013 -
I am looking to monetize my WP self-hosted site with custom banner/sidebar ads. (Not google ads) Ideally it would work out to be one of a dozen or so ads that appear randomly on every page/post refresh. I'd like something with little to no coding involved. What are the best plugins?
posted by letstrythis
on Sep 20, 2013 -
Recently I haven't been able to read anything on the web without seeing, in the "From the web" or "Related content" sections at the bottom of the page, two disgusting images that trigger my Trypophobia
. I'm not going to link to the articles / images to avoid driving any more traffic to them, but one is an article on the infamous Surinam toad, the other is the one with the image of the person's knees covered in indentations from allegedly having knelt in frozen peas. Both links usually appears with some variation of the heading "You'll never believe what this!"
These images are viscerally disgusting and disturbing to me, and I believe they are of course intended to be in order to drive clicks, and I want to stop seeing them (I see them on average about 3-4 times a day for the last couple of weeks.) I already use AdBlock for Google Chrome, but this doesn't block "sponsored content". Is there anything else I can do?
posted by ladybird
on Sep 6, 2013 -
I'm trying to track down a television ad for instant soup that aired in Latin America in the 1990s. A young woman arrives home, prepares the advertiser's instant soup, and sits down to eat in front of a computer. On the screen, a man is waiting to welcome her to dinner, which was science fiction when the commercial aired. [more inside]
posted by quarantine
on Sep 4, 2013 -
What do I need to know about promoting my small online business using Google AdWords? [more inside]
posted by BlahLaLa
on Aug 26, 2013 -
Anecdotally, everyone I know hates watching information in video format, but all the online marketing stats (that are easily google-able), say that every demographic, across the board, prefers video. [more inside]
posted by small_ruminant
on Aug 1, 2013 -
I reported gender wage discrimination on Wednesday and lost the job on Thursday. There are two companies involved, an advertising agency and a creative staffing agency. I've looked into the EEOC claims process, and I'm not sure how it applies here because the two companies may be able to successfully bounce responsibility back and forth. Their 800 number tells me that there is about a 2-hour wait time to talk to anyone, so I'm hoping that someone can tell me if it's worth wasting my time with the soul-crushing bureaucracy. [more inside]
posted by ljshapiro
on Jun 10, 2013 -
Facebook has sent me a code for $50 in free advertising to use in promoting my blog and/or its page on FB. Is it worth bothering to set up a $50 advertisement on Facebook when I'm not willing to spend anything at all on advertising over and above that? And it makes me nervous that they want my credit card info up front — are there pitfalls to avoid in making sure nothing gets charged to my credit card?
posted by orange swan
on Feb 18, 2013 -
"mandatory" options on a new, built-to-order BMW...is this a permissible business practice? I am in Vancouver, BC. [more inside]
posted by wutangclan
on Apr 2, 2012 -
I took out an advertising package with Apartments.com. This is no cheap proposition, at $2,000 for 500,000 impressions. I wasn't expecting much out of this, but was hoping for at least the 0.05% the apartments.com rep claimed was their average, considering that our company is in the moving industry and has some impressive accolades under our belt all mentioned in our ad.
50,000 impressions in and my apartments.com contact claims there've been 18 clicks (0.03% CTR). However I only see 6 originating from apartments.com, 2 of which were just me testing out the ad. [more inside]
posted by grammalvsu
on Jan 24, 2012 -
If you change a word in a trademarked advertising slogan, can it be used, or is it trademark infringement? [more inside]
posted by ljshapiro
on Jan 13, 2012 -
I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
posted by codacorolla
on Jan 11, 2012 -
I received an email the other day from someone who claims they have a client who wants to advertise on my blog, which I only started a couple of months ago. I can't tell if it's legit, and I'm wondering how best to find out. I don't have any advertising on my blog, nor do I have any mentions of seeking advertisers. [more inside]
posted by trillian
on Oct 17, 2011 -
Is a secretarial or clerical job in a marketing agency a reletively low stress 9-5 job? [more inside]
posted by Jade_bug
on Mar 5, 2011 -
Does anyone remember a certain 1990's Infiniti car commercial? I'm thinking of the sophisticated guy with longish gray hair, quiet classical music, darkness, etc. I'd like to find a youtube link and use it (or something similar at least) as an example of the sophisticated tone of luxury car commercials.
posted by belau
on Mar 3, 2011 -
What's the term - I think it's military - for overwhelming an opposing force through sheer quantity of techniques used/people deployed? "Shock and awe" is not the term I'm looking for. [more inside]
posted by outlandishmarxist
on Dec 25, 2010 -
I'm trying to do a social media analysis of SiriusXM Satellite Radio. I would like to compare similar type brands. What do think would be some good brands to compare it to. I'm thinking about HBO or MTV? What do you think? Others?
posted by fightoplankton
on Dec 3, 2010 -
I want to talk about ethics in marketing from an in-the-field standpoint; I think it's an important conversation that nobody's having. But I'm overthinking myself right out of ever doing it. [more inside]
posted by TheFlak
on Oct 21, 2010 -
Explain to me the economics of prostitution advertising in Vegas - specifically the people who stand on the street corners on the strip and hand out cards/books with photos & phone numbers. [more inside]
posted by ish__
on Oct 19, 2010 -
Attorneys and patent agents: what kinds of advertising have you found to be the most effective? [more inside]
posted by jedicus
on Sep 15, 2010 -
How do wealthy people select a financial advisor? Besides word of mouth, which i think is number one no matter what your socioeconomic status is - Do they respond to traditional print and web ads like the rest of us or do they use some other approach?
-rich people baffle me.
posted by Paleoindian
on Aug 26, 2010 -
Viral Marketing Filter: I have seen several billboards locally with messages such as "My Life Is Complicated" and "Molecular Biology is Complicated". They are red with a white oval box in which the first two words are written. The "is complicated" part is written on the red background. Does anyone know what these are about? [more inside]
posted by wittgenstein
on Aug 24, 2010 -
I am trying to locate/remember a commercial that is currently airing nationally for a tech product or service. I have seen it around 5 times but I don't want to wait for it to serendipitously pop up again. Help me remember the product that goes a long with the commercial I describe below. (I'm not interested in purchasing the product or anything, I only want to examine the ad.) [more inside]
posted by Jagz-Mario
on Aug 4, 2010 -
Some career advice needed, specifically as relates to the intersection of advertising/marketing, interactive, and art direction. (long) [more inside]
posted by kaseijin
on Jun 7, 2010 -
This question is for ad critics, fashionistas, New Yorker
readers, and photo experts who like to declare "'Shopped!": What is UP with the Fairchild Fashion Group ad on page 9 of the April 12 New Yorker
? [more inside]
posted by lisa g
on Apr 11, 2010 -
What are some great low budget, but effective ways of announcing the opening of a new local brick-mortar retail store? [more inside]
posted by webhund
on Feb 11, 2010 -
How can I get an organization to appear on Google Maps when looking at an area, rather than just when you searched for it? [more inside]
posted by aniola
on Feb 2, 2010 -
Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. [more inside]
posted by hellomina
on Jan 13, 2010 -
Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420
on Nov 12, 2009 -
CopyWriterFilter 5000: How do copywriters come up with names for products and product lines? [more inside]
posted by metajc
on Oct 17, 2009 -
I'm looking for a print advertisement for Clinique Happy perfume from the (I think) late 90s. It features a beefy football player and an extraordinarily thin woman holding a cake. Can you direct me to a copy? [more inside]
posted by binocularfight
on Sep 8, 2009 -
Can any Mefites recommend a reliable sign company in the Dallas-Ft. Worth area? I need to have vinyl lettering (or whatever the sign-person recommends) installed on a plate-glass, storefront window. I would love for the sign to be Dallas City Code-compliant.
posted by DB Cooper
on Aug 14, 2009 -