I run a small media company with a staff of five (two people on sales, two editors, one social media person). The salespeople have a low salary, high commission salary structure, and advertising deals are generally in the low-mid 5 figure range. Our social media person is interested in getting into sales, or more specifically, getting compensated for introductions that eventually turn into sales. We're happy to accommodate her but have no idea how to structure things. [more inside]
I am looking for TV commercials from the 1980s that feature mothers, women and girls conforming to yuppie, conservative, WASPy ideals of beauty and behavior. [more inside]
Anecdotally, everyone I know hates watching information in video format, but all the online marketing stats (that are easily google-able), say that every demographic, across the board, prefers video. [more inside]
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into? [more inside]
The In Game Advertising Business for Dummies - please drop some science on me regarding notable vendors and rates for this kind of thing given that Massive was killed. [more inside]
How does an ad-buyer get paid in an agency? And how does that information get relayed to the client? [more inside]
Old people have sex? Please help me find media representations of geriatric sexuality in various media such as in commercials, movies, posters, television, newspapers, and so on. [more inside]
I'm in contention for a job as a social media marketing and advertising representative at a medium sized music hardware-related company. Basically, I haven't found a great idea of how much I should ask for as far as salary. Additionally, I don't know what else to ask for in this job as I've never held a salaried position in my life. [more inside]
Which websites use a "buy a day in our calendar to advertise" model? I can think of Unicorn Booty and I Wear Your Shirt, and I vageuly remember one from a few years ago but can't recall now.
I am an online publisher (have my own site) and want advertisers to advertise. I am pitching to an ad agency who has these accounts. I want to look at a few pitch presentation decks. Any place online where there might be sales presentation to agency powerpoint decks?
A decadent chocolate cake you won't regret? Help me find examples of choice and regret in popular/mainstream media, including advertising/marketing, but also on the magazine stand, in sitcoms, etc. [more inside]
How can I narrow down a search for a specific company in a foreign country (in this case Brazil). [more inside]
Please help me find video online of your typical cheesy late night phone-sex ads or sexy chat line ads. Not looking for parodies, I'd love to find the real thing, and am coming up empty. [more inside]
Which Australian Advertising/Media Magazine (and its associated directories) should I subscribe to? [more inside]
I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people? [more inside]
What is the best major to pursue if one has an interest in studying propaganda? [more inside]
How Many People Will Watch Tomorrow's Champions League Final (Worldwide est.)? Just wondering how it compares with the Super Bowl.
How much should I charge for my freelance design services? Have to give a quote by tomorrow, and I don't know how to determine what my time/my skills/the job/etc. is worth in order to quote them fairly. [more inside]
What data is there, academic or otherwise, on the effectiveness of various types of web advertisements? [more inside]
Know of any interesting advertisements? [more inside]
Has anyone noticed a link between a megacorp's poor customer service and tons of "smily happy people" clip art on their ads and websites? I've been noticing a strong connection, to the extent that it's a warning flag for me not to do business with them. Am I imagining it or do they all do this?
A co-worker is trying to determine reasonable advertising rates for a newsletter we publish. Any ad buyers out there able to help us out? [more inside]